Responsible Fur

Origin Assured Label Me Campaign in Vogue Magazine

Origin Assured "Label Me" Campaign in Vogue Magazine

Setting controversy aside, if one were to purchase fur, we hope that it would have an Origin Assured tag.  This label provides consumers with assurances that the fur is sourced from approved species and approved countries with strict laws governing fur production.  OA is based on a traceability system that tracks the fur from distribution at participating auction houses all the way through to retailers.  OA fur is supported by four leading designers: Oscar de la Renta,  Roberto Cavalli, John Galliano and Karl Lagerfeld.  The fantastic four have all created one OA fur piece for their upcoming fall/winter collections.  They are also featured in the “Label Me” campaign found in the last two issues of Vogue magazine.  For more information on this interesting initiative click on the link below.

Source: Origin Assured

Nadira Lamrad

Nadira is the co-founder of Social Alterations. She is currently completing her final year as a PhD Candidate at City University of Hong Kong.

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