Made in…where!?!

Yesterday, just before going to bed, I was reading the BBC news website and came across an odd article announcing the release of premium jeans in Sweden.  Normally, something like this wouldn’t be big news but, the title of the article begins with the words “North Korean designer jeans…” !?!

The jeans, named Noko Jeans, are being released today in Sweden and will cost 1,500 Swedish kronor ($220; £132).  The whole adventure started with an email sent to North Korea in 2007 asking about the possibility of shifting some of their production from Southern China.  According to the BBC article:

“North Korea’s biggest garment company turned the idea down, but eventually they struck a deal with the state’s largest mining group, Trade 4, which runs a textile operation on its site.”

Interesting…

The email that started it all!

So the email started a relationship that resulted in an official diplomatic invitation to North Korea.

What spurred this?

“The reason we chose North Korea was, and is, because we had had an interest in the country for quite some time. North Korea is one of the few blank spots on the map, both figuratively and literally—Noko Jeans was a way to gain access to an otherwise isolated country. A way to learn more about it. There’s little to none infrastructure for producing JEANS since it’s a product they’ve never done before, but they DO have up-to-date factories in the Pyongyang-vicinity (where our factory is!).”

Maybe denim production is lacking in the Hermit Kingdom because the dress code forbids them.  In fact, Noko jeans are only available in black because blue denim is too ‘American.’

Naturally, after I recovered from the shock of this information, I wondered, how can they justify it?  We may not know much about North Korea but we have heard a few things here and there.

I did a quick search and found that a few others have asked the same question.  On their facebook page, Noko Jeans responded to a query about the money trail (where does it go?):

“Noko Jeans

They also have this video on their Vimeo account showing their factory.

This is Our Factory from Noko Jeans on Vimeo.

To tell you the truth, I don’t really know what to think about this so, I emailed Noko jeans earlier today asking about their Code of Conduct and also asking them for an interview.

If you have any questions that you would like me to ask, please let me know.  Stay tuned for an update to this fascinating story!!

This entry was posted on Friday, December 4th, 2009 at 2:22 am and is filed under CSR, Responsibility, Social Responsibility, Supply Chain. You can follow any responses to this entry through the RSS 2.0 feed.