Sometimes it is the simplest ideas that can change the world!

Your Green Idea (M&S, 2010)

As a part of M&S’s ambitious Plan A scheme they are looking for the ultimate green idea. As consumers we are always on the look out for better shopping experiences and if it is beneficial to our planet it is even better.

On their Plan A website M&S says: “Working with our customers over the last couple of years, our Oxfam Clothes Exchange has recycled 4 million garments, our bag-charging scheme has saved 600 million bags and we’ve reused or recycled 350 million coat hangers. But that’s only the beginning.”

Now M&S is looking for your green ideas.

So get your thinking cap on. Next time you’re in M&S think about a way our customers can shop for the better. You could use our ideas as inspiration or come up with your own. Think green, but think big. And here’s a thought – if your brainwave is picked as the ultimate green idea it could be seen by 21 million people every week at over 700 M&S stores. And, what’s more, you could win £100,000 for your favourite organisation to spend on their green initiative. It could be for a school, local community project, a small business or charity… it’s up to you.
You’re the brains.

This is a great opportunity, regardless of  your background, to have a positive impact on the future of consumerism.

More details about the competition can be found here.

Source: M&S Plan A website.

Katrine is a contributing partner at Social Alterations. She brings expertise in strategy implementation and fashion management.

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