Puma + fuseproject // Clever Little Bag


Puma, in collaboration with fuseproject, has developed one Clever Little Bag

I don’t know what is more shocking, the amount of waste this new concept saves, or learning the numbers on how much waste a shoe box accounts for in the first place!! 

  • 65% less cardboard than the standard shoe box
  • no laminated printing
  • no tissue paper
  • takes up less space and weighs less in shipping
  • replaces plastic retail bag
  • non-woven which means less work and waste (it is stitched with heat)
  • recyclable
  • 60% per year reduction on water, energy and diesel consumption on the manufacturing level
  • 8,500 tons less paper consumed
  • 20 million Megajoules of electricity saved
  • 1 million liters less fuel oil used
  • 1 million liters of water conserved
  • 500,000 liters of diesel is saved during transport
  • 275 tons of plastic saved through the difference in weight (replacing traditional shopping bags) 

Looks like NIKE’s Considered Design shoebox has some competition!! 

Source: Core77 and fuseproject 

Mary Hanlon

Mary is the founder, editor and lead contributor at Social Alterations. She is also a PhD candidate at the University of Edinburgh, where she researches responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.

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