ATTEND // ECO Fashion Week—Vancouver Conference: Fashion Trends, Greenwashing, Case Studies, NAFTA, Toxins, Responsible Business Education, Oh My!

Social Alterations is a returning proud sponsor of ECO Fashion Week—Vancouver (EFWV). We are once again coordinating the conference portion of the event, and can’t believe that it is all less than a week away!

An amazing collection of featured speakers have come out to support EFWV because they understand the importance of re/educating the industry toward responsible systems and practices.

Many will cross industry lines to deliver their lessons, and we are thankful for their commitment to the issues they hold dear.

Seminars | ECO Fashion Week—Vancouver

February 25th, 2011 | 10:00 am – 4:00 pm

The Salt Building, Southeast False Creek in the Olympic Village

www.ecofashion-week.com

START// 9:30am

9:30-10:00am Registration

10:00-10:50am Carly Stojsic // WGSN

40 minute Presentation

10 minute Audience Q&A

11:00- 11:50am Scott McDougall // TerraChoice

40 minute Presentation

10 minute Audience Q&A

12:00-12:50pm Michael Smith // Sears Canada

40 minute presentation

10 minute audience Q&A

12:50-1:20pm Break // 30 minute break

1:20-2:10pm Linda Mitchell, Christina Klee, and Mandy Quinsey // NAFTA // Import Specialists, Department of Homeland Security (U.S)

40 minute presentation

10 minute audience Q&A

2:20-3:10pm Dr. Rick Smith // Environmental Defence Canada

40 minute presentation

10 minute audience Q&A

3:20- 4:00pm Panel on Education to Close

3 minutes: Introduction // Mary Hanlon, Social Alterations

10 minutes: 1st Panellist // Denise Taschereau, Fairware

10 minutes: 2nd Panellist // Scott McDougall, TerraChoice

10 minutes: 3rd Panellist // Rick Smith, Environmental Defence Canada

7 minutes: audience Q&A

END // 4:00pm


Retuning to the stage is Carly Stojsic, Canada’s Market Editor for WGSN. At the September event, Carly introduced ECO as Movement, not Trend. For this event, we’ve asked her to return to present a trends analysis for 2012. It’s important for responsible designers to keep up to speed with where and how the industry is moving outside of the eco movement as well. Who better to present this than Carly? Exactly.

_____________________________________________

Scott McDougall, President and Chief Executive Officer of TerraChoice, wrote the book on greenwashing…literally. He is the author of TerraChoice’s ‘Sins of Greenwashing’ studies and an industry leader in responsible marketing. Nothing slips past him, and at EFWV he is presenting ‘Green’ Marketing 101. Check out the Summary and Learning Objectives of his presentation:

Drawing on recent market research, and on TerraChoice’s experience with hundreds of companies in the “green” product space, this session will be a green marketing primer. We’ll begin with a summary of the state of the green marketplace. We’ll examine who wants “greener” products and why, including the unnecessarily narrow view that many companies take of these markets. We’ll touch on lessons from the successes and failures of others. And, we’ll consider the current attention by regulators and consumers to the challenges of “greenwashing” (including TerraChoice’s “seven sins of greenwashing”). All of this will be aimed at generating enthusiasm and knowledge for winning green product strategy.

Learning Objectives:

1) Essential market intelligence to inform green product launches

2) Tips and pitfalls in green marketing

3) Avoiding the “sins of greenwashing”

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Michael Smith, Manager of Eco Business Development at Sears Canada, will explore how Sears Canada understands sustainability and how the company is working toward facilitating change internally, with suppliers and with customers. The presentation will discuss the life cycle approach which Sears uses and the importance of certification, and will present designer case studies based upon Sears private brands and leading national brands which it offers.

Learning Objectives:

1) Understand Sears approach to sustainability

2) Appreciate importance of life cycle approach to apparel and role of certification

3) Learn from case studies of Sears private and national brands

_____________________________________________

Linda Mitchell, Christina Klee and Mandy Quinsey, Import Specialists with U.S. Customs and Border Protection (CBP) at the Department of Homeland Security (U.S.), will join us to present a seminar on NAFTA/Countries-of-origin-labeling:

Summary:

This session will be a general overview of importing textiles/wearing apparel into the U.S. U.S. Customs and Border Protection will go over country of origin marking and classification. Information will be provided on the rules of origin for NAFTA and how to determine if your articles are originating or meet the tariff shift rules. If your articles do not qualify for NAFTA, there will be information regarding Tariff Preference Level (TPL) claims.

Learning Objectives:

1) Harmonized Tariff Schedule of the U.S. and classifying textiles/wearing apparel

2) Country of origin marking of textiles/wearing apparel

3) NAFTA and TPL claims

_____________________________________________

Dr. Rick Smith is the Executive Director of Environmental Defence Canada and the co-author of “Slow Death by Rubber Duck:  How the Toxic Chemistry of Everyday Life Affects Our Health”, with Bruce Lourie. At EFWV Rick will present the “Just Beautiful” Campaign and bring industry toxins to the forefront and educated participants on best practices for responsible business.

For more information on Rick and on the groundbreaking campaigning being done over at Environmental Defence Canada, click here.

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To close the conference, Social Alterations is hosting a panel on educating responsible business. Scott McDougall and Dr. Rick Smith will stick around and sit on the panel. Joining them will be none other than Vancouver’s own Denise Taschereau, CEO and Co-founder of Fairware, promotional products for your conscious. Before launching Fairware, Denise spent 7 years as the Director of Sustainability and Community for Mountain Equipment Co-op, where she was responsible for overseeing MEC’s national efforts to be a leader in social and environmental responsibility. Click here to check out more from her amazing bio.

For the panel, each panellist has been asked the following question (response prepared in advance):

Within the context of education, what is/are the biggest challenge(s) facing responsible business?

This is an intentionally broad question, and was designed to seek out intersections and gaps between responsible education in theory and responsible business in practice, with respect to the unique experience and expertise of the panellists and their organizations.

We can hardly wait to hear from these speakers, and hope that you will join us!

The EFWV conference sessions are free to attend, but space is limited!

For information on registration, contact me for details: maryhanlon@socialalterations.com

Here is the schedule:

START// 9:30am

9:30-10:00am Registration

10:00-10:50am Carly Stojsic // WGSN

40 minute Presentation

10 minute Audience Q&A

11:00- 11:50am Scott McDougall // TerraChoice

40 minute Presentation

10 minute Audience Q&A

12:00-12:50pm Michael Smith // Sears Canada

40 minute presentation

10 minute audience Q&A

12:50-1:20pm Break // 30 minute break

1:20-2:10pm Linda Mitchell, Christina Klee, and Mandy Quinsey // NAFTA // Import Specialists, Department of Homeland Security (U.S)

40 minute presentation

10 minute audience Q&A

2:20-3:10pm Dr. Rick Smith // Environmental Defence Canada

40 minute presentation

10 minute audience Q&A

3:20- 4:00pm Panel on Education to Close

3 minutes: Introduction // Mary Hanlon, Social Alterations

10 minutes: 1st Panellist // Denise Taschereau, Fairware

10 minutes: 2nd Panellist // Scott McDougall, TerraChoice

10 minutes: 3rd Panellist // Rick Smith, Environmental Defence Canada

7 minutes: audience Q&A

END // 4:00pm

Mary has a PhD in Sociology from University of Edinburgh, researching responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.

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