The initial stage of the NICE consumer project comes to an end this week and the NICE Framework for Achieving Sustainable Fashion Consumption through Collaboration will receive its final revisions during the Copenhagen Fashion Summit. The framework is designed to inspire action from government, industry and civil society, it also highlights areas where more discussion is needed; for example, how can we create a transparent value chain, or an environment which fosters sustainable business models and supports sustainable behaviors?
Since my last update I have attended a workshop in London, and taken part in the final webinar, Stress Testing the NICE Consumer Framework on Sustainable Consumption of Fashion. At this event there were presentations from Puma, Levi Strauss & Co., Futerra, and Vanessa Friedman from the Financial Times. The session also included a summary of the progress midway through the consultation process. Cody Sisco [BSR] spoke about the major priorities raised by participants and other important areas including supply chain transparency, and the need for increased education, understanding and collaboration. For design students out there, he also mentioned the important role designers can play in moving things forward! A full recording of the webinar is available to download at BSR.
The Copenhagen Fashion Summit
The Copenhagen Fashion Summit starts today and promises to be an exciting event, which will bring together around 900 stakeholders to discuss sustainability and CSR in the fashion industry. Organisers have been keen to include young people in these discussions and a number of student representatives from around Europe will gather today for a Youth Summit, and present the results of their discussions at the main event tomorrow. The Summit will also launch an industry specific code of conduct, a joint initiative by the UN Global Compact and NICE.
“As an industry facing serious and widely publicized social and environmental challenges, the fashion and textile industry is uniquely positioned to launch a sectoral initiative under the umbrella of the UN Global Compact.”
George Kell, Executive Director of the UN Global Compact
If you can’t get to Copenhagen but want to keep up with the event then I know that @katetfletcher and the @NICEconsumer have already been tweeting live from the summit!
If you’re in New York, check out (sustainable) Fashion’s Night Out, hosted by EcoSalon, Of Rags, NYC Fair Trade Coalition and Textile Arts Center.
Not just for an evening of shopping and celebrating, but also education! FREE education!
“(sustainable) Fashion’s Night Out is a collaboration that celebrates sustainability’s place in the fashion world and in the global economy. The term sustainable is in parenthesis for the event title because this word itself is not the focal point of the event, rather, the evening aims to show that anything fashionable should simply make a positive impact and not need a qualifier to differentiate it.” (Ecosalon)
Click here for the details, and enjoy the festivities!
“the seeds for creating a vibrant, more sustainable fashion industry in Bangladesh have started to be sown”
(Steps Towards Sustainability: Snapshot Bangladesh: pg. 4)
This must read report presents case studies as a snapshot that “[e]ducators and students can explore them from design, business and apparel management perspectives.” (Steps Towards Sustainability: Snapshot Bangladesh: pg. 6)
Case Study 1
People Tree: Designing differently
Case Study 2
New Look and Echotex: Addressing long hours, low pay and buying practices
Case Study 3
Aranya Crafts: Pioneers in natural dyes
Citation: Parker, E. (2011) Steps towards Sustainability inFashion: Snapshot Bangladesh, edited by Hammond, L., Higginson, H. and Williams,D., London College of Fashion and Fashioning an Ethical Industry.
Summer Rayne Oakes – Eco-Trends: The Art & Science of Sourcing Sustainably
Summer Rayne Oakes, Image via Jute & Jackfruit
BIO// Summer Rayne Oakes is a model-activist, author of bestselling style guide Style, Naturally and a young entrepreneur focused on environmental sustainability in business. She has developed more environmentally-preferable collections with a variety of brands, including Payless ShoeSource’s zoe&zac line and Portico Home & Spa. Her unique positioning as both a brand ambassador and environmental strategist keeps her busy on and off camera, advising and consulting on various aspects of design, production and practice. She is now launching a new company called Source4Style, which is an online marketplace that allows designers to purchase more sustainable materials from around the world.
Vanity Fair has named Oakes a “Global Citizen,” Outside called her one of the “Top Environmental Activists,” and CNBC called her one of the “Top 10 Green Entrepreneurs of 2010.” Summer Rayne is a graduate of Cornell University with degrees in Environmental Science and Entomology and is a Udall environmental scholar.
– Background – grew up in NE Pennsylvania country. Brought home insects, etc…. A lot of people in cities never have these experiences!- At University studied sewage sludge; toxic organic contaminants from laundry chemicals, food, body products.
– SRO wanted to reach more people than possible through entomology so headed for fashion.
– She headed a beauty shoot with a model and bees in order to highlight the plight of bees – 3 billion dead in the last four years.
– Style, naturally – book by SRO. Talking about sustainability good but to get through to fashion, needs a whole infrastructure to support i.e. fabrics available, etc.
– Case Study – Payless Shoes
– Zoe & Zac $30 and less sustainable shoes. Using water based glues, organic cotton, recycled rubber and cardboard. Recycled packaging, sales of reusable bags with $1 per bag to planting trees in Brazilian forest; $1 per tree
– Shipping by rail not air
– Portico home
– Products get ‘in’ i.e. pillow offers 20% more sleep, plus bonus environmentally friendly. Film campaigns make organic & natural etc.
– Source4Style – ‘we source, you design’. Designers spend up to 85% of time sourcing. Market research on annual budget and yards purchased
– B2B (business to business). Based online because not all designers make it to tradeshows. Images include close-ups etc. 30 suppliers, 1000+ materials. More coming.
– Big brands are signed up ! Adidas, levis, sears, lululemon, MEC, Barneys NY etc
– What is sustainable? Organic, recycled, biopolymer, process from farm to factory environmentally friendly, fair trade, fair labor, handmade, traditional,.
– Sustainability is a moving target. Continued Improvement is required, full disclosure and transparency required. Ask the right questions to find out what’s really going on with factories etc.
Do you work with existing suppliers only or are you looking to expand?
– Both. We’ve got the known ones and are open to developing newer ones. Consumer demand dictates this a lot.
How does a eco friendly shoe for $30 not impact labour costs?
– Payless shoes is 50 years old. They have standards. Zoe & Zac has to be tame in terms of design in order to be able to sell and make money and keep design costs down.
As a consumer, I was sceptical of Zoe & Zac being sustainable and ethical because it’s so cheap and sold at payless.
– I wanted to work with companies who’re already trying to become environmentally responsible. Big companies who aren’t like that but are at least making an effort are worth helping.
What do you see in the future?
– More brands will be doing this. Eventually brands won’t say ‘green’ or ‘eco’, it’ll just be part of it.
Do you have contact with fashion schools?
– Once the website is up and running, this will be a good project. My book Style, naturally is used as a teaching aid and several universities have signed up. Students are the future and so this is very important.
Aware of What We Wear: an Ethical Fashion Initiative
by Samantha Reichman,
Secretary of the Student Ethical Fashion Organization,
The College of William and Mary
How can fashion, a multibillion dollar flashy, frivolous, fickle industry, created to appeal to the whims of the consumer possibly be ETHICAL? Students of “Ethical Fashion” have discovered the answer to this question over the course of the 2009-2010 academic year.
The Sharpe Community Scholars Program at The College of William and Mary originated a service-learning, seminar-style course called “Ethical Fashion”, taught by Professor Regina Root. Designed for students interested in combining their concern about issues in the fashion industry with their desire for social justice, we signed up to engage the topic for an entire academic year. During the fall semester, we were challenged to discuss and research topics related to the global apparel industry: issues in production and distribution as well as workers’ rights and sweatshop labor. This semester, our focus has shifted to the creation and execution of a campus-wide project. We successfully hosted an ethical fashion show on April 10 to raise awareness on campus about this aspect of the worldwide fashion industry. On April 28, our classmates produced Josefina López’s “Real Women Have Curves” – a play about near-sweatshop-labor conditions in East Los Angeles to raise awareness of what is exactly going on in an industry that touches our lives every single day.
“Ethical Fashion” students are taking the next step in making this more than just a yearlong freshman seminar project. We are starting a movement. It began with an Ethical Fashion Report for the provost of the college, who understands the growing, changing nature of this issue around the world. Next, a constitution was written, resulting in the formation of an Ethical Fashion club. At our weekly meetings, we agreed the organization would be called SEFO: Student Ethical Fashion Organization. Blaise Springfield was elected the new president, along with an executive board on which I serve as secretary. This new student organization already seeks to partner with organizations as varied as Goodwill Industries, EDUN Live On Campus and Raíz Diseño, a transnational network of sustainable designers in Latin America.
At the first annual Ethical Fashion Show at William and Mary, we created a line of outfits from recyclable materials, utilizing one-of-a-kind pieces featured by our local Student Environmental Action Coalition for a fashion display on America Recycles Day. Students also worked with Goodwill, which donated clothing that was reused or upcycled for the fashion show. All in all, we showcased the possibilities of using recyclable materials to create functional, fun outfits. Yet other students designed and modeled their own creations made of plastic bottle caps, plastic bags, and corrugated cardboard.
In the theater of our Campus Center, the fashion show proved a great success and planted the seed for further community awareness and involvement in the burgeoning field of “Ethical Fashion”. With a little consciousness and some recycling, we can easily find ways to feel really good about what we wear!
“During the fall semester, we were challenged to discuss and research […] issues in production and distribution as well as workers’ rights and sweatshop labor.” (Samantha Reichman, Secretary of the Student Ethical Fashion Organization, The College of William and Mary)
“Real Women Have Curves” by Josefina López – a play about near-sweatshop-labor conditions in East Los Angeles
Samantha Reichman collected the plastic bottle caps that topped the various drinks consumed by her family. She used this dress as a kind of intervention -- to bring awareness of the waste produced through the consumption of bottled water.
Student modeling a dress recycled by Goodwill Industries, an organization with which the Student Ethical Fashion Organization partnered for the first annual ethical fashion show that featured a great deal of recycled apparel.
Group Photo: The first annual Ethical Fashion Show at College of William and Mary
Over the past few weeks, I’ve had the pleasure of sitting down with Tamara Albu, Director of the A.A.S. Fashion Design Program at Parsons School of Fashion in New York to discuss Social Alterations, and the work we’ve been doing in developing free, open-source curricula for students and educators.
Tamara asked me to sit down with her more formally and explain the project so that students and faculty at Parsons might get to know who we are and the work that we are doing.
Speaking with Tamara in this virtual space was a complete honour, and I am so happy to share this edited video with you here, along with the interview transcript.
Tamara Albu (TA): Hello. My name is Tamara Albu, I direct the Fashion Design A.A.S. Program, at Parsons School of Fashion here in New York. We are here today, in a virtual space, creating a bridge between New York and Vancouver, so we can talk a bit about the Social Alterations online lab developed by Mary Hanlon, after completing her Graduate thesis.
Mary Hanlon is the Founder, Editor and Lead Contributor of Social Alterations, and the winner of this year’s Fashioning the Future Award for “Systems for a Sustainable Fashion Industry” through the Centre for Sustainable Fashion at London College of Fashion.
Before beginning our conversation, I would like to thank David Goldsmith, one of our senior faculty, for introducing me to Mary.
It was fortunate that Mary Hanlon and David Goldsmith met recently at the Fashioning an Ethical Industry conference, in London. At the end of the event he talked about his strong belief that Mary’s website team and his research are a wonderful example of building the infrastructure for a “Fully-Fair” clothing and fashion industry. As he explained, Fully-Fair means being fair–not only in the limited sense of fair-trade,–but fair environmentally, economically, culturally, and socially.
Soon after this, I visited your website to learn more about your online lab, Mary. I was so taken by this project that I started thinking how can I make your ideas known to our students and faculty, here at Parsons, as quickly and efficiently as possible.
What came to my mind, was we already had a lot of conversations online via Skype, so
I simply wanted to record our Skype discussions as quickly as possible and have them published on the Parsons’ School of Fashion blogazine.
So, Mary, before we begin our main discussion—I would like you to perhaps say a few words about yourself.
Mary Hanlon (MH): Hi Tamara! Thank you for speaking with me. It’s wonderful to talk with you here. Yes, I’d like to thank David Goldsmith for introducing us, first and foremost. I met David in early March, back at the Fashioning an Ethical Industry Conference in London. We got to talking there, and, you know, we were speaking the same language. So, I just want to thank him for putting us in contact, and also thank you, both of you, for taking an interest in Social Alterations.
“It’s not enough to create great fashion, you have to understand why, what’s going to happen to that fashion later on, and what are the implications of what you’ve done” (Simon Collins, Dean of Parsons School of Fashion)
TA: I’m certainly very interested in Social Alterations, and that’s why we are here today.So, let me begin by asking you my first question: What exactly is Social Alterations?
MH: Social Alterations (SA) is an online lab built to educate fashion design instructors and students on the social, cultural, environmental and economic impact of their design choices.
It is an interactive website that, you know, hopes to create a space that will begin the conversation to bridge the gap between responsible design in theory and then responsible design in practice. So it’s a learning space, essentially, that wants to facilitate transformative design education.
I founded Social Alterations because my graduate research investigated the role of fashion design educators in teaching responsible fashion design. And, what I learned from that…you know, my research really showed that there was a knowledge gap within the industry, and I realized that there was an opportunity there to take the research I had done and put it outside of just the walls of my academia.
My passion for open-source learning guided me toward wanting to create an educational system that would be accessible to as many people as possible.
The Social Alterations Team is made up of myself, Nadira Lamrad, who is both a collaborator on this project as well as a contributing writer, and Katrine Karlsen, who is a contributor. It’s an international initiative. You know, while Nadira is based in Hong Kong, Katrine is writing from Norway, and I’m currently based in Vancouver, Canada.
TA: My goodness, this is a wonderful thing, they certainly are from all over the world; very interesting and exciting. Mary, let me ask you one other question,what do you mean by ‘transformative design education’ if you could develop a little bit more about that?
MH: Sure. I mean, we believe that interdisciplinary education is key to tackling these issues, because these are interdisciplinary issues. So our theme ‘Accessibility for Accountability,’ really shows that we want to help learners understand these issues by breaking down educational barriers: we want to provide them with the necessary tools to take on the challenge of responsible design, give them proper resources, create platforms for discussion, and build open-source curricula, within the interdisciplinary context. So when we talk about “responsible design,” we are talking about design that is educated on all of these issues.
TA: So, that leads me to a subject that is very close to me, but I’d like you to talk about it in relation to your project.Could you elaborate on what you mean by ‘open-source’ learning?
Mary: Sure. So, open-source learning for us is really about breaking down educational barriers. There is so much amazing research being done, that if we can harness this knowledge and aggregate the resources to deliver this through open-source systems. I mean, It’s exciting for us to imagine educators from across the globe coming together to discuss these issues. For example the open-source nature of Social Alterations allows educators and thought leaders from various disciplines (not just fashion design) to share their research in best practices for responsible design, but they can do so in real-time, online. You know, so it doesn’t matter if you’re in Hong Kong, or if you’re in Toronto, if you’re in Vancouver, or if you’re in South America, it’s not the point. Location isn’t the matter, it’s a matter of getting access to the information that you need as quickly as possible, because the consequences of not having that information are very large.
TA: You’re absolutely right, Mary. Can you tell us,what do you mean by ‘responsible design’?
MH: When we talk about “responsible design” on Social Alterations, we are talking about design that has considered, again, so environment, culture, society and economy to the absolute best of its abilities, at each stage of the design process.
Research has shown that so much of the consequences of design (you know, positive or negative) is actually known at the design stage. So while consumer education plays a huge role, of course, in shaping socially responsible fashion design, signals of deception, greenwashing for example, and unintelligent design, hidden ingredients….consumers basically are left to um, in many cases (of course not all cases), but in many cases, are left with no real choice—to pick from the best of the worst
But we believe the designer always has a choice at that design stage.
Material selection, for example is an obvious starting point. We have a “Fibre Analysis” that outlines the potential social and environmental consequences of commonly used fibres (that’s available online). And it’s this resource that we developed by aggregating resources that already exist, by pulling them together in one package so people have the answers they need right away.
Of course, the list of fibres in the analysis is no where near exhaustive, and so we’ll be working on further developing the content as we move forward. It’s an ongoing process.
TA: I’m so glad you mentioned all these, and I certainly hope that your project is going to continue and flourish and become, not only a source of inspiration but actually a source of information for so many designers interested in responsible design. Let’s go a little bit farther, and talk a little bit about the fact that you have argued that design educators have a responsibility to teach these issues. Could you explain?
MH: At the end of the day, the responsibility falls on the shoulder of the designer, primarily, because the designer is the creator of that product—of that garment
But if we go back and we think about the fashion design educator as having a responsibility—if we think of fashion design education as the point of intervention then the responsibility is lifted slightly off the shoulders of the designer and placed on the shoulders of the fashion/textile/apparel design educator.
So, to teach design practices that are culturally, socially, environmentally and economically supportive— that’s the responsibility of the design educator, is essentially what we’re arguing.
TA: Very well put. Okay, that leads me to my next question:what’s next?
Mary: Well,we’ll be looking to partner with various international stakeholders within the community (corporations, non-governmental organizations, environmental and Human Rights groups, social enterprises and educational institutions), and we’ll continue the process of developing the curricula, and pulling the resources together, and trying to deliver them in an edited capacity that makes sense—that people can use and absorb the knowledge that we’re presenting. I mean, it’s a really exciting time, because we have had such positive feedback coming from all sectors. There is a real opportunity for change here. I think that that’s pretty clear, so if we do the work, and we aggregate the resources, develop this content, and really pull it together for people so that they understand not just what’s at stake, but the choice that they can make moving forward to have control—take back control—is really powerful.
TA: Mary, I’d like to thank you very much for sharing this with all of us. I will certainly make sure that this information will be available online. Either our faculty and students will watch this video or they might prefer to read through the transcript, but the end result should be that we raise awareness for this project, and hopefully your website will be visited more and more, and that of course will mean that your projectwillbecome even more successful than it is now.
MH: Thank you so much for taking the time to talk to me about this project. I hope that your readers will find it interesting, and that they’ll come and support us. And I really look forward to continuing this conversation. Thank you again, very much for your time. Thank you. Thank you very much Tamara!
TA:Thank you so much for allowing me to enter your space and interview you, I just want to add that I have been talking today with Mary Hanlon who is the Founder, Editor and Lead Contributor of Social Alterations, and the winner of this year’s Fashioning the Future Award for “Systems for a Sustainable Fashion Industry” through the Centre for Sustainable Fashion at London College of Fashion.
I hope that you’re going to get a lot of followers—and I’m certainly already one of them! So, great talking to you!
Our friends over at Re-dress in Ireland have been BUSY!
In less than one month, Re-dress will present FASHION EVOLUTION, Ireland’s 3rd ethical fashion week:
“Fashion Evolution aims to re-vitalise the spirit of the Irish fashion industry, with a schedule of exciting events catering for consumers, producers, retailers and supporters of fashion alike.” (Re-dress)
“Our mission is to provide the Irish fashion sector with the tools needed to make more sustainable fashion choices.” (Re-dress)
We don’t think they’ll have any trouble accomplishing this goal–just take a look at what they have planned!
“The fashion industry faces major challenges in both resources and labor, but designers featured in the Eco Chicexhibition strive to change the general attitude of fashion and consumption.” (Scandinavian House, on Eco Chic)
Will you be in New York sometime this year? If so, you are in luck with so many exhibits, instillations, seminars and talks surrounding responsible design in the fashion industry, including a lecture by Matilda Tham on “Metadesigning Fashion – Scenarios for Sustainable Fashion Futures” (see below). You may remember we have spoken on Matilda Tham before on SA, as she and Nadira presented their research alongside each other at this years FEI conference, back in early March. Click here for more information on her presentation and to visit the FEI conference site.
The Swedish Institute’s Eco Chic exhibition has scheduled New York as its first American stop. This traveling exhibit has been on tour since the winter of 2008, and has already visited Minsk, Kiev, Riga, Istanbul, and most recently Berlin.
“The ecological and ethical production of clothing begins with the design of a garment, and continues right through to the finished product, including the transparency of fashion companies about their production processes and materials.” (Scandinavian House, on EcoChic)
“Eco Chic – Towards Sustainable Swedish Fashion opens at Scandinavia House: The Nordic Center in America, May 5, 2010 and showcases Swedish fashion designers who take an environmentally-friendly and ethical approach to their work, without sacrificing style. On view through August 21, this exhibition illuminates high-fashion alternatives to much of today’s environmentally harmful clothing.”
Symposium – Towards Sustainable Fashion Directly followed by the Opening Party for Eco Chic in Volvo Hall
Tuesday, May 4, 2010, 6:30 pm, Victor Borge Hall
RSVP required. Please respond by Thursday, April 29 to firstname.lastname@example.org
A symposium, in conjunction with the opening of the exhibit Eco Chic – Towards Sustainable Fashion, with fashion designers who take an environmentally-friendly and ethical approach to their work, without sacrificing style. The panel of speakers includes designers and fashion experts from Sweden and The United States – Marcus Bergman, Karin Stenmar, Sass Brown and Eviana Hartman, and is moderated by Hazel Clark, Dean of the School of Art and Design and Theory, Parsons: The New School for Design.
The symposium is followed by a party celebrating the opening of the exhibit Eco Chic – Towards Sustainable Fashion at Scandinavia House. The exhibit will be open until 9:30 pm.
Talk and Walk Eco-Fashion Going Green & Eco Chic – Towards Sustainable Swedish Fashion
Wednesday, June 9, 10:30 am
FREE, but registration is required
Registration for this event will open in May
Join us for a walk through New York City visiting two exhibitions that highlight sustainability in fashion. First have a tour with curator Jennifer Farley of The Museum at FIT’s Eco-Fashion: Going Green and then visit Eco Chic – Towards Sustainable Swedish Fashion at Scandinavia House.
Meeting point: The Museum at FIT, 10:30 am, 7th Avenue (@ 27th Street), continuing to Scandinavia House
This event is organized in collaboration with The Museum at FIT. For information, visit www.fitnyc.edu.