by Samantha Reichman,

Secretary of the Student Ethical Fashion Organization,

The College of William and Mary

How can fashion, a multibillion dollar flashy, frivolous, fickle industry, created to appeal to the whims of the consumer possibly be ETHICAL? Students of “Ethical Fashion” have discovered the answer to this question over the course of the 2009-2010 academic year.

The Sharpe Community Scholars Program at The College of William and Mary originated a service-learning, seminar-style course called “Ethical Fashion”, taught by Professor Regina Root.  Designed for students interested in combining their concern about issues in the fashion industry with their desire for social justice, we signed up to engage the topic for an entire academic year.  During the fall semester, we were challenged to discuss and research topics related to the global apparel industry: issues in production and distribution as well as workers’ rights and sweatshop labor. This semester, our focus has shifted to the creation and execution of a campus-wide project. We successfully hosted an ethical fashion show on April 10 to raise awareness on campus about this aspect of the worldwide fashion industry.  On April 28, our classmates produced Josefina López’s “Real Women Have Curves” – a play about near-sweatshop-labor conditions in East Los Angeles to raise awareness of what is exactly going on in an industry that touches our lives every single day.

“Ethical Fashion” students are taking the next step in making this more than just a yearlong freshman seminar project.  We are starting a movement. It began with an Ethical Fashion Report for the provost of the college, who understands the growing, changing nature of this issue around the world. Next, a constitution was written, resulting in the formation of an Ethical Fashion club. At our weekly meetings, we agreed the organization would be called SEFO: Student Ethical Fashion Organization.  Blaise Springfield was elected the new president, along with an executive board on which I serve as secretary. This new student organization already seeks to partner with organizations as varied as Goodwill Industries, EDUN Live On Campus and Raíz Diseño, a transnational network of sustainable designers in Latin America.

At the first annual Ethical Fashion Show at William and Mary, we created a line of outfits from recyclable materials, utilizing one-of-a-kind pieces featured by our local Student Environmental Action Coalition for a fashion display on America Recycles Day.  Students also worked with Goodwill, which donated clothing that was reused or upcycled for the fashion show.  All in all, we showcased the possibilities of using recyclable materials to create functional, fun outfits. Yet other students designed and modeled their own creations made of plastic bottle caps, plastic bags, and corrugated cardboard.

In the theater of our Campus Center, the fashion show proved a great success and planted the seed for further community awareness and involvement in the burgeoning field of “Ethical Fashion”.  With a little consciousness and some recycling, we can easily find ways to feel really good about what we wear!

“During the fall semester, we were challenged to discuss and research [...] issues in production and distribution as well as workers’ rights and sweatshop labor.” (Samantha Reichman, Secretary of the Student Ethical Fashion Organization, The College of William and Mary)

“Real Women Have Curves” by Josefina López – a play about near-sweatshop-labor conditions in East Los Angeles

Samantha Reichman collected the plastic bottle caps that topped the various drinks consumed by her family. She used this dress as a kind of intervention -- to bring awareness of the waste produced through the consumption of bottled water.

Student modeling a dress recycled by Goodwill Industries, an organization with which the Student Ethical Fashion Organization partnered for the first annual ethical fashion show that featured a great deal of recycled apparel.

Group Photo: The first annual Ethical Fashion Show at College of William and Mary

Find more photos like this on Social Alterations// NING Network

Gallatin Eco-Fashion Week not only recognizes environmentally and socially responsible fashion, but also critically examines what the terms “eco” and “green” really mean within the fashion world. The event is organized by a diverse committee comprised of students, alumni, faculty, and administrators.” (NYU, Gallatin Eco-Fashion Week)

Here is the Schedule:

Monday, January 25

Opening Night
“Eco Chic: Art Representation & Green Living” panel discussion
5:30 – 8 p.m.

Tuesday, January 26

Gallatin Galleries Exhibit
Eco-inspired works by the Gallatin community
9 a.m.–7 p.m.

“Shades of Green”
Eco Talks
10 a.m. – 12 p.m.

“Shades of Green” lunchtime roundtable discussions
12:30 p.m. – 2 p.m.

Fashion Workshop
“Working with Sustainable Materials”
2 p.m. – 5 p.m.
Please RSVP

Wednesday, January 27

Fashion Workshop
“Fashion Sketching for the Aspiring Designer”
12 p.m. – 2 p.m.
Please RSVP

Workshop
“Up-cycling for Accessories”
3 p.m. – 5 p.m.
Please RSVP

“Haute Eco-uture” Fashion Show
Featuring designs by Gallatin students and alumni
6:30 p.m.

All events will be held at the NYU Gallatin School of Individualized Study / 1 Washington Place, New York, NY, 10003 (valid ID required toenter building).

For more information: contact Jessica Lee.

Title: Gallatin Eco-Fashion Week
Location: New York
Link out: Click here
Start Date: 2010-01-25
End Date: 2010-01-27

Source:  NYU and Ecouterre

Looking for ways to get your students more involved with the ethical fashion movement?

Check out People & Planet’s Wear Fair fashion show competition:

“People and Planet are holding a national competition for student groups who put on a Fairtrade Cotton fashion show to launch the Wear Fair campaign at their school or college. The group who organise the best show will win a bundle of clothes by cutting edge ethical designer Annie Greenabelle. They will also have the opportunity to meet a Fairtrade producer so they can hear first hand about the positive impact of their campaigning in their school or college.

Each Fair Trade fashion show entered into the competition will be judged by how well it succeeds in three areas:

• How inspiring and creative the show is
• How well the show describes Fairtrade cotton
• How successfully the show is used to gain support for the Wear Fair campaign

For further information and to enter please see the People and Planet website.” (FEI)

Click here to get started and here to enter the competition! Good Luck!

**Deadline for Application is April 20th, 2010**

The United Nations has declared 2010 the International Year of Biodiversity and the International Year for the Rapprochement of Cultures.

UN Secretary General Welcome Message for the 2010 International Year of Biodiversity from CBD on Vimeo.

EcoChic Geneva is an event that strives to redefine both sustainability and fashion in this context:

Title: EcoChic Geneva
Location: Geneva, Switzerland
Link out: Click here

“As the 2009 International Year for Natural Fibres draws to a close and the focus begins to shift to 2010, the International Year of Biodiversity, Green2greener is delighted to announce its collaboration with the United Nations Conference on Trade and Development (UNCTAD) on a series of activities that will highlight the importance of natural fibres and biodiversity in sustainable development strategies.

EcoChic Geneva will take place on January 20-21, 2010 at the Palais des Nations, the UN headquarters in Geneva. The event will commence with a 1.5 day seminar which will look at “Redefining Sustainability in the International Agenda” from the perspective of the fashion and cosmetics industries.

[EcoChic Fashions Documentary, Hong Kong 2008]

The seminar will be followed by a high-profile gala evening on Thursday 21 January. Highlights include the launch of a Sustainable Fashion Exhibition and dramatic EcoChic Fashion Show featuring sustainable and ethical ready-to-wear and couture looks by fashion designers from around the globe. The Exhibition will be subsequently opened to the public free of charge until February 4, 2010.

This series of activities will bring together senior representatives from the private sector with key decision-makers from government, civil society and other public sector organisations. For more information or to find out how you can get involved, please contact us at ecochic@green2greener.com.” (EcoChic Geneva)

Start Date: 2010-01-20
End Date: 2010-01-21

Title: The GreenShows, Eco Fashion Week
Location: New York, NY
Link out: Click here

“The GreenShows is the only premiere fashion event exclusively committed to ecofriendly, ethically-sound, fair-trade fashion in New York City.

The GreenShows will produce a comprehensive canvas for full-length runway shows that feature an edited selection of 11 designers. Each designer will be given the opportunity to show their entire Fall 2010 collection before an audience of influential editors, buyers, and VIPs.

The GreenShows will host an opening night runway show and event on Febuary 15, 2010 followed by two days of shows. An entirely green venue will house this eco extravaganza in downtown Manhattan. The GreenShows will coincide with New York City’s world-renowned Fashion Week and beyond the shows, Eco Fashion Week will be an immersive green experience for all attendees.

We believe beautiful fashion can be considerate of the earth, animals and mankind. The mission of The GreenShows is to share this vision.” (GreenShows, Media Kit)

Start Date: 2010-02-15
End Date: 2010-02-17