by Samantha Reichman,

Secretary of the Student Ethical Fashion Organization,

The College of William and Mary

How can fashion, a multibillion dollar flashy, frivolous, fickle industry, created to appeal to the whims of the consumer possibly be ETHICAL? Students of “Ethical Fashion” have discovered the answer to this question over the course of the 2009-2010 academic year.

The Sharpe Community Scholars Program at The College of William and Mary originated a service-learning, seminar-style course called “Ethical Fashion”, taught by Professor Regina Root.  Designed for students interested in combining their concern about issues in the fashion industry with their desire for social justice, we signed up to engage the topic for an entire academic year.  During the fall semester, we were challenged to discuss and research topics related to the global apparel industry: issues in production and distribution as well as workers’ rights and sweatshop labor. This semester, our focus has shifted to the creation and execution of a campus-wide project. We successfully hosted an ethical fashion show on April 10 to raise awareness on campus about this aspect of the worldwide fashion industry.  On April 28, our classmates produced Josefina López’s “Real Women Have Curves” – a play about near-sweatshop-labor conditions in East Los Angeles to raise awareness of what is exactly going on in an industry that touches our lives every single day.

“Ethical Fashion” students are taking the next step in making this more than just a yearlong freshman seminar project.  We are starting a movement. It began with an Ethical Fashion Report for the provost of the college, who understands the growing, changing nature of this issue around the world. Next, a constitution was written, resulting in the formation of an Ethical Fashion club. At our weekly meetings, we agreed the organization would be called SEFO: Student Ethical Fashion Organization.  Blaise Springfield was elected the new president, along with an executive board on which I serve as secretary. This new student organization already seeks to partner with organizations as varied as Goodwill Industries, EDUN Live On Campus and Raíz Diseño, a transnational network of sustainable designers in Latin America.

At the first annual Ethical Fashion Show at William and Mary, we created a line of outfits from recyclable materials, utilizing one-of-a-kind pieces featured by our local Student Environmental Action Coalition for a fashion display on America Recycles Day.  Students also worked with Goodwill, which donated clothing that was reused or upcycled for the fashion show.  All in all, we showcased the possibilities of using recyclable materials to create functional, fun outfits. Yet other students designed and modeled their own creations made of plastic bottle caps, plastic bags, and corrugated cardboard.

In the theater of our Campus Center, the fashion show proved a great success and planted the seed for further community awareness and involvement in the burgeoning field of “Ethical Fashion”.  With a little consciousness and some recycling, we can easily find ways to feel really good about what we wear!

“During the fall semester, we were challenged to discuss and research [...] issues in production and distribution as well as workers’ rights and sweatshop labor.” (Samantha Reichman, Secretary of the Student Ethical Fashion Organization, The College of William and Mary)

“Real Women Have Curves” by Josefina López – a play about near-sweatshop-labor conditions in East Los Angeles

Samantha Reichman collected the plastic bottle caps that topped the various drinks consumed by her family. She used this dress as a kind of intervention -- to bring awareness of the waste produced through the consumption of bottled water.

Student modeling a dress recycled by Goodwill Industries, an organization with which the Student Ethical Fashion Organization partnered for the first annual ethical fashion show that featured a great deal of recycled apparel.

Group Photo: The first annual Ethical Fashion Show at College of William and Mary

Find more photos like this on Social Alterations// NING Network

Back in January, we posted on Clearing the Hurdles, a report by The Playfair campaign, which is made up of  the Clean Clothes Campaign (CCC), the International Trade Union Confederation (ITUC), and the International Textile, Garment and Leather Worker’s Federation (ITGLWF), in partnership with Maquila Solidarity Network, and other organizations worldwide.

This May, Fashioning an Ethical Industry invites teachers and tutors  to “Step into her Shoes” and be introduced to a “new pack of teaching resources aimed at KS4, A-level and FE themed around the London’s 2012 Olympics. The pack focuses on issues of human rights within global sportswear supply chains, including case studies, lesson plans, an online game and picture resources. The session will introduce the materials with suggestions for how to use them, and provide a background to the wider Playfair 2012 campaign calling for a fairer deal for garment workers producing sportswear and branded goods for the Olympics.” (FEI)

Title: Teacher and Tutor Training: Step into her Shoes
Location: London
Link out: Click here
Start Time: 16:00
Date: 2010-05-26
End Time: 18:00

Our friends over at Re-dress in Ireland have been BUSY!

In less than one month, Re-dress will present FASHION EVOLUTION, Ireland’s 3rd ethical fashion week:

“Fashion Evolution aims to re-vitalise the spirit of the Irish fashion industry, with a schedule of exciting events catering for consumers, producers, retailers and supporters of fashion alike.” (Re-dress)

“Our mission is to provide the Irish fashion sector with the tools needed to make more sustainable fashion choices.” (Re-dress)

We don’t think they’ll have any trouble accomplishing this goal–just take a look at what they have planned!

What: Re-dress ETHICAL FASHION CALENDAR LAUNCH
When: Tuesday 4th April
Where: Online www.re-dress.ie
Cost: Free

What: FASHION MENTORING SESSIONS
When: Wednesday 5th 6-8pm
Where: Sugar Club, Upper Leeson Street, Dublin
Cost: 15 Euros BOOK NOW!

What: FASHION ENTREPRENEURSHIP; EVENING LECTURE AND NETWORKING SESSION WITH KATHARINE HAMNETT
When: Wednesday 5th 8.30-10pm
Where: Sugar Club, Upper Leeson Street, Dubin
Cost: 10 Euros BOOK NOW!

What: IRISH FASHION INDUSTRY CONFERENCE
When: Thursday 6th 9am-2pm
Where: Fallon and Byrne
Cost: 40 Euros (students and unemployed 20 euros) BOOK NOW!!

What: CLEAN CLOTHES CAMPAIGN – GENERAL MEETING
When: Thursday 6th Time TBC
Where: TBC
Cost: TBC BOOK NOW!

What: FREE PUBLIC FILM NIGHT
When: Friday 7th 7pm
Where: Smock Alley Café
Cost: FREE BOOK NOW!

What: EJF Cotton T-shirt exhibit
When: Tuesday 4th-Saturday 8th 10am-5pm daily
Where: The Greenhouse
Cost: FREE

Title: FASHION EVOLUTION
Location: Ireland
Link out: Click here
Start Date: 2010-05-04
End Date: 2010-05-08

“The fashion industry faces major challenges in both resources and labor, but designers featured in the Eco Chic exhibition strive to change the general attitude of fashion and consumption.” (Scandinavian House, on Eco Chic)

Will you be in New York sometime this year? If so, you are in luck with so many exhibits, instillations, seminars and talks surrounding responsible design in the fashion industry, including a lecture by Matilda Tham on “Metadesigning Fashion – Scenarios for Sustainable Fashion Futures” (see below). You may remember we have spoken on Matilda Tham before on SA, as she and Nadira presented their research alongside each other at this years FEI conference, back in early March. Click here for more information on her presentation and to visit the FEI conference site.

The Swedish Institute’s Eco Chic exhibition has scheduled New York as its first American stop. This traveling exhibit has been on tour since the winter of 2008, and has already visited Minsk, Kiev, Riga, Istanbul, and most recently Berlin.

“The ecological and ethical production of clothing begins with the design of a garment, and continues right through to the finished product, including the transparency of fashion companies about their production processes and materials.” (Scandinavian House, on EcoChic)

“Eco Chic – Towards Sustainable Swedish Fashion opens at Scandinavia House: The Nordic Center in America, May 5, 2010 and showcases Swedish fashion designers who take an environmentally-friendly and ethical approach to their work, without sacrificing style. On view through August 21, this exhibition illuminates high-fashion alternatives to much of today’s environmentally harmful clothing.”

Designers featured included: Anja Hynynen; Bergman’s; Camilla Norrback; Dem Collective; Johanna Hofring (also linked here: www.ekovaruhuset.se); Julian Red; Nudie; Pia Anjou; Reflective Circle; Righteous Fashion; Swedish Hasbeens; and Zion.

Eco Chic – Towards Sustainable Swedish Fashion will run from May 5th through until August 21st.

Gallery Hours: Open Tuesday – Saturday, 12 – 6 pm
Gallery Admission: FREE

Source: Scandinavia House: The Nordic Center in America

__________________________________________________

Eco Chic-related Programs @ Scandinavia House

Symposium – Towards Sustainable Fashion
Directly followed by the Opening Party for Eco Chic in Volvo Hall

Tuesday, May 4, 2010, 6:30 pm, Victor Borge Hall
RSVP required. Please respond by Thursday, April 29 to malin@amscan.org

A symposium, in conjunction with the opening of the exhibit Eco Chic – Towards Sustainable Fashion, with fashion designers who take an environmentally-friendly and ethical approach to their work, without sacrificing style. The panel of speakers includes designers and fashion experts from Sweden and The United States – Marcus Bergman, Karin Stenmar, Sass Brown and Eviana Hartman, and is moderated by Hazel Clark, Dean of the School of Art and Design and Theory, Parsons: The New School for Design.

The symposium is followed by a party celebrating the opening of the exhibit Eco Chic – Towards Sustainable Fashion at Scandinavia House. The exhibit will be open until 9:30 pm.

Source: Scandinavia House: The Nordic Center in America

_________________________________________________

Eco-Fashion Programs @ The Museum at FIT

Talk and Walk
Eco-Fashion Going Green & Eco Chic – Towards Sustainable Swedish Fashion

Wednesday, June 9, 10:30 am
FREE, but registration is required
Registration for this event will open in May

Join us for a walk through New York City visiting two exhibitions that highlight sustainability in fashion. First have a tour with curator Jennifer Farley of The Museum at FIT’s Eco-Fashion: Going Green and then visit Eco Chic – Towards Sustainable Swedish Fashion at Scandinavia House.

Meeting point: The Museum at FIT, 10:30 am, 7th Avenue (@ 27th Street), continuing to Scandinavia House

This event is organized in collaboration with The Museum at FIT. For information, visit www.fitnyc.edu.

Source: Scandinavia House: The Nordic Center in America

_________________________________________________

Eco-Fashion: Going Green

Fashion & Textile History Gallery
Exhibit on view at The Museum at FIT May 25 – November 26, 2010

Location: 7th Avenue (@ 27th Street), NYC 10001-5992

Information: www.fitnyc.edu/museum

Source: Scandinavia House: The Nordic Center in America

_________________________________________________

Metadesigning Fashion – Scenarios for Sustainable Fashion Futures
Lecture with Mathilda Tham

Thursday, June 17, 6 pm
FREE
Registration for this event will open in May

Location: 7th Avenue (@ 27th Street), NYC 10001-5992

Source: Scandinavia House: The Nordic Center in America

“The IIT Institute of Design’s 9th Annual Design Research Conference (DRC) will be held at the Spertus Institute in downtown Chicago on May 10-12th 2010. It will feature exceptional international speakers and opportunities to spend time with our brilliant community of designers, planners, researchers, educators, students, managers and executives concerned with understanding people.” (drc)

This year’s conference includes a design research competition. The deadline to apply is April 2^nd, but hey…you still have 3 days! The winners will get to speak at the conference, and will be included in the program.

Click here to apply! Good Luck!

Check out this year’s speakers:

Tim Brown | IDEO

Martha Cotton | gravitytank

Erica Eden | Smart Design, Femme Den

Kim Erwin | IIT Institute of Design

Diane Fraley | D.S. Fraley Associates

Heather Fraser | Rotman Designworks

Usman Haque | Pachube

Cathy Huang | China Bridge International

Stokes Jones | Lodestar

Anjali Kelkar | Studio for Design Research

Diane Lee | Smart Design

Yvonne Lin | Smart Design, Femme Den

Gerald Lombardi | Hall & Partners

Doug Look | Autodesk

Bill Lucas | LUMA Institute, MAYA Design

Don Norman | Nielsen Norman Group

Sona Patadia | PDT

Ron Pierce | Stuart Karten Design

Heather Reavey | Continuum

Rick E. Robinson | Sideriver Ventures

Rob Tannen | Bresslergroup

Paula Wellings | Adaptive Path

Eric Wilmot | Wolff Olins

Lisa Yanz | PDT

Title: drc: Design Research Conference 2010// IIT Institute of Design
Location: Chicago
Link out: Click here
Start Date: 2010-05-10
End Date: 2010-05-12

Design Currency: Icograda Design Week In Vancouver Cur”rency\ The state or quality of being current; general acceptance or reception; a passing from person to person, or from hand to hand.

Design has the power to influence our core values, our identity, our expectations and our worldview. Design brings clarity and enhances meaning. Design Currency 2010 offers designers, business leaders and government the opportunity to experience current design thinking. Reshape your understanding of the value of design. 

As a Vancouverite, I am so excited for Design Week Vancouver: Design Currency 2010.

I’ve written before on SA on the inspiring research and work of both Nathan Shedroff, author of Design is the Problem, and David Berman, author of Do Good Design. Both Shedroff and Berman will be speaking at the conference on sustainable practice, alongside Valerie Elliott. Click here for a full list of speakers.

To ice my gluten-free cake, the outstanding Giant Ant Media is one of the supporting partners: there is no doubt this event will be brilliant and inspiring.  

Title: Design Currency 2010// Design Week, Vancouver
Location: Vancouver
Link out: Click here

Start Date: 2010-04-26
End Date: 2010-04-30

Dilys Williams, Director of the Centre for Sustainable Fashion, London College of Fashion, has been included in the Selection Committee, and will be judging the Fashion category, along with other designers, architects, scientists, entrepreneurs, artists, writers, humanitarians, environmentalists and spiritual leaders.

Here is the mission of the awards:

Human imagination and ingenuity are the impetus of every good design. All across the world, people from every walk of life are generating good design ideas that offer groundbreaking solutions to the ecological and social challenges of the 21st century. The Earth Awards provides a platform for these visionary ideas, presenting a unique opportunity for individuals and organizations worldwide to expose their design innovations to a global audience. The Earth Awards is committed to the idea of popularizing the most viable of these innovations, and transforming them into market-ready solutions.

The submission period closes May 10^th. Good Luck!

Check out this video of last year’s finalists!

Source: CSF

Who’s your favourite responsible Canadian designer?

Fashion Takes Action (FTA) has officially launched Canada’s 1^st annual eco design award, Design Forward.

I had the pleasure of working on this project, and I am so excited that Social Alterations could support this important initiative in Canada,  and I will explain the extent of our participation in an upcoming post, so stay tuned!

Here are the nominees:

• Thieves
• Elladora  
• Elroy
• Paper People Clothing
• Laura Chenoweth
• Revolve Clothing Co.
• Nicole Bridger
• Salts Organic
• Preloved
• Lav & Kush
• deux fm
• Nixxi
• flora&fauna
• We3 (twigg&hottie)

All the information you need has been made available to you, the public, and you are invited to vote online for the designer you believe best represents ‘eco design’ in Canada. Once you have cast your vote, the decision will be left in the hands of the jury, who will select their winning choice from the top three finalists.

The criterion for voting is based on production, material, design, and special features. Take your time getting to know each designer: you only get one vote, so make it count!

Check out the prize, valued at approximately $50,000!

• A free membership in Fashion Takes Action
• A three-month national PR campaign, provided by Third Eye Media
• Feature in EcoSalon – the number one green fashion blog!
• Participation at Nolcha Fashion Week’s Ethical Fashion Preview in NYC in September 2010
• Travel and accommodations for two, provided by Air Miles Reward Program
• 75 meters of eco-friendly fabric, supplied by Telio (to make a sample collection to show in NYC)
• Look book photo shoot with full creative team including photographer, models, hair & makeup and stylist
• Look book graphic design by pencil design
• $1,000 towards Fair trade and Organic certification, provided by Ecocert.

The voting will close @ midnight on Friday, April 16^th.

To all the designers, we wish you luck!

“To mark the launch of the new Graduate Program in Transdisciplinary Design, this year’s Stephan Weiss Lecture Series in The School of Design Strategies is dedicated to the theme of transdisciplinary design. The series will explore the shifting of boundaries of design in a complex world. Designers are rethinking their practices as they increasingly confront a world in which the complexity and interconnectedness of its people, infrastructures, networks, and economies challenges traditional, disciplinary responses. Designers are increasingly designing businesses, services, experiences, policies, and even emergent social forms; and along the way they are inventing new methods, new tools, and new ways of conceiving design. This year’s series will include a diverse range of designers and design thinkers who are reflecting on these new conditions and envisioning future practices. Staged as a series of four moderated conversations, the Stephan Weiss Lecture Series for 2010 will present multiple vantages on the state of design today and the possibilities for design tomorrow.” (Parsons, MFA Transdisciplinary Design)

If you missed the first lecture, Transformational Networks, on Feb. 23rd, you can still catch the next two in the series:

Transfiguring Practices, Thursday, March 25, 6-8 pm

What are the pressures on design consultancies and businesses as the rules of the game are shifting in unpredictable ways? How are design-led businesses succeeding at defining new territories to work in and new ways of operating?

Transitional States, Tuesday, April 6, 6-8 pm

Can design play a role in governmental and non-governmental delivery of things like infrastructure, education, and health care? What kinds of alliances and collaborations are forming to bring design-led practices into large scale social and technological services?

Source: Parsons, MFA Transdisciplinary Design

“On March 26, Parsons and MoMA with IFF, Seed, and Coty present Headspace: On Scent as Design.

Headspace is a one-day symposium on the conception, impact, and potential applications of scent. This event gathers leading thinkers, designers, scientists, artists, established perfumers as well as “accidental perfumers” (a selection of architects, designers, and chefs invited to experiment with scent) to acknowledge scent as a new territory for design and begin to draft the outline of this new practice. The event marks the establishment of a new MFA in Transdisciplinary Design at Parsons.” (Headspace)

Click here for more info on the event.

Title: Headspace: On Scent as Design
Location: New York
Link out: Click here

Start Time: 10:00
Date: 2010-03-26
End Time: 18:30