The Made-by  Environmental Benchmark for Fibres has been updated to reflect new research. The benchmark considers six categories: greenhouse gas emissions (GHG) until spinning, human toxicity, ecological toxicity, energy and water input and land use (Made-by).

“In response to feedback we have included new fibres in this updated Benchmark; mechanically and chemically recycled polyesters are now differentiated to represent the different environmental impacts of the recycling technologies used, and recycled wool has been added in Class A. Whilst we are keeping an eye on this area, there have been no new studies made publically available to help us review the current classification of virgin wool.” (Made-by)

Please note: This is an environmental benchmark, and does not include information on any labour rights issues that may or may not be associated with the growing, processing, or manufacturing of the fibres.

For more information, click here.

The Creative Commons is embedded into our responsible education ethos; we have researched and aggregated content to create educational resources because we believe that accessibility leads to accountability. Of course knowledge is power, but without access to knowledge we will not move forward.

In 2009 we brought you “[Lesson 1] Sifting through the ‘Ecofashion’ Lexicon” and our “Fibre Analysis”. In 2010 we worked further to bringing you lessons on the social, cultural, economic and environmental interdisciplinary challenges facing the value system that is the global apparel supply chain.

Social Alterations 2010 //

[Lesson 4] Corporate Social Responsibility

[Lesson 3] Global Governance and the Corporation

[Lesson 2] Connect // Key Players

[Fashion High] Understanding the Impact of your Clothing (pre-16 learners)

Social Alterations 2009 //

[Lesson 1] Sifting through the ‘Ecofashion’ Lexicon

Fibre Analysis

Check out this how to on navigating our site:

Social Alterations 2010 // Program Guide from Social Alterations on Vimeo.

The first time ethical design came onto my radar was whilst I was studying for my BA in Fashion and it immediately struck a chord. Inspired by a friend to find out more about the social and environmental horrors underlying much of the fashion industry, I made an early decision to do everything I could to avoid contributing to it myself, with my own designs.

Having made the decision to ensure that everything I produced was as ethical as possible, I quickly discovered first hand how problematic this can be.  I was desperate to ensure that my graduate collection was both environmentally and socially responsible, but I soon found that trying to find ethical suiting fabric light enough, let alone affordable, was impossible.  Even hours of pleading with suppliers for sponsorship was to no avail (which, incidentally, is why I’m so keen to begin our sponsorship scheme, and have started a mailing list for all those interested!).

The closest I came to fulfilling my ambition of being truly ethical, was when I was given an opportunity to work with Reiko Sudo, founder of Nuno in Japan.  She supplied me with recycled polyester for my shirts, and a recycled content fabric that could be manipulated with heat.  The collaboration also came with a free ticket to Tokyo, so I attended the opening night of the exhibition where all the pieces were on display.  The whole experience was inspirational and made me realise that my dream of a world of ethical fashion could become a reality.

The second part of my studies was a Masters in menswear design at the Royal College of Art.  As wonderful as the opportunity was (and we all know how many famous designers started their careers there) I found myself constantly swimming against a strong current of professors and peers who didn’t agree with or understand my “green” thinking.  It certainly didn’t correspond to their idea of “fashion”, but undeterred, I set to work creating a collection that would challenge their preconceptions: I would create a collection that was ethical and beautiful and fashion forward.  And according to most, I succeeded.

But my commitment to being ethical meant I doubled my workload. As most of the fabrics I chose were organic, and therefore only came in neutral tones, I spent hours dyeing them to match my colourways, whilst at the same time ensuring I had used the minimum quantities I needed, to limit the amount that would be put back into the “cycle”.  I also ended up spending hours sifting through recycle banks to reclaim textiles – not to mention, the weeks of research it took to source the fabrics and services I needed.  I had to find leathers that were by-products and vegetan, spray paint old tarpaulins to make into jackets, source vintage buttons and pieces I could use for clasps … and all this before I even started the pattern cutting!

I realised very quickly that there needed to be a central source to go to for materials and information, if there was any chance of convincing those less committed than myself to take the ethical route in fashion. Yes, there were plenty of forums, but no solid solutions.

So, when I graduated from the RCA, I set about finding solutions to all the problems I had been faced with and Offset Warehouse was born.  My idea was to make a wide range of ethical textiles available to buy in one place and also to offer the resources needed for research, as well as access to the ethical services and businesses needed to be able to manipulate the textiles – ethical dye labs, embroiderers, fair trade manufacturers, laser cutters, pattern cutters… you name it!

And of course, as proof that ethical fashion can be fashion forward and affordable, I also decided to include a boutique. It’s also proving a great solution for ethical students who want to sell their graduate collections!

I had a few struggles initially.  Funding, of course, was a particular concern, but I finally decided that given the global nature of both my suppliers and potential users of the service, the most sensible place to set up the business was online. So that’s what I did and in turn, lowered the overheads of the business considerably.

Has it been an easy road?  No, by no means. Surprisingly perhaps, in this day and age, I have found being a woman and only 26 has caused problems.  It probably doesn’t help that I look younger than I am, but it makes me mad when I am patronised by individuals who assume that I am naive about the business.  More fool them! Attending the RCA allowed me experiences far beyond those one might expect of someone of my age. I’ve had exposure working alongside and pitching to companies including Umbro, Brioni, Thierry Mugler, Zandra Rhodes and Vogue.  Not to mention one to ones with the head designers of Versace, Givenchy and Valentino, and styling the rather difficult, Jonny Borrell (Razorlight) amongst other musical talents. Of course, it’s also part of my nature – I approach life with not just a “can do” attitude, but an “I can do it all” attitude.  Since I launched Offset Warehouse, I’ve become my own buyer, a journalist, a web designer and developer, law copyrighter, marketeer, PR person (including making my own promotional videos), and SEO writer… it’s amazing the things you can learn from a few books, free workshops and youtube!

But this immensely steep learning curve shouldn’t have been necessary – I’m a great believer in passing on knowledge, which is why Offset Warehouse promotes learning and presents its own lectures and workshops.  Knowledge is power, and understanding all aspects of being ethical – from the market, to what makes a fibre ethical, is, in my opinion, key to being a successful ethical designer.  Passing on knowledge is central to our ethos, and we don’t just lecture about ethical issues, but also present workshops that will help designers further their careers – we review lots of CVs and portfolios of designers who want to be part of the Ethical Directory, and you wouldn’t believe how many applications could be improved with simple tricks!

Since our launch, we’ve had a huge response.  It’s clear that we’re filling a gap in the market.

One unexpected development has been the demand for Offset Warehouse to provide consultancy. In response to the many requests we have had, I decided to establish a pool of consultants, all experts in their fields, who we can call upon to provide support to our clients.  Ranging from referring a fair trade manufacturer (which we don’t charge for), to developing a range of ethical accessories.  It’s been a fantastic addition to the business – and has left me wondering where we might go next… watch this space!

So here we are.  Looking back, we have come farther than I could have dreamed at this point.  It has not been an easy ride by any means and, looking forward, there is a long way to go for the industry to truly make a difference to the way it operates and the way it is perceived.  I personally am very proud of how far we have come but Offset Warehouse still has much to do and I suspect the challenges will be different but no less demanding.  Bring it on!

Who’s your favourite responsible Canadian designer?

Fashion Takes Action (FTA) has officially launched Canada’s 1^st annual eco design award, Design Forward.

I had the pleasure of working on this project, and I am so excited that Social Alterations could support this important initiative in Canada,  and I will explain the extent of our participation in an upcoming post, so stay tuned!

Here are the nominees:

• Thieves
• Elladora  
• Elroy
• Paper People Clothing
• Laura Chenoweth
• Revolve Clothing Co.
• Nicole Bridger
• Salts Organic
• Preloved
• Lav & Kush
• deux fm
• Nixxi
• flora&fauna
• We3 (twigg&hottie)

All the information you need has been made available to you, the public, and you are invited to vote online for the designer you believe best represents ‘eco design’ in Canada. Once you have cast your vote, the decision will be left in the hands of the jury, who will select their winning choice from the top three finalists.

The criterion for voting is based on production, material, design, and special features. Take your time getting to know each designer: you only get one vote, so make it count!

Check out the prize, valued at approximately $50,000!

• A free membership in Fashion Takes Action
• A three-month national PR campaign, provided by Third Eye Media
• Feature in EcoSalon – the number one green fashion blog!
• Participation at Nolcha Fashion Week’s Ethical Fashion Preview in NYC in September 2010
• Travel and accommodations for two, provided by Air Miles Reward Program
• 75 meters of eco-friendly fabric, supplied by Telio (to make a sample collection to show in NYC)
• Look book photo shoot with full creative team including photographer, models, hair & makeup and stylist
• Look book graphic design by pencil design
• $1,000 towards Fair trade and Organic certification, provided by Ecocert.

The voting will close @ midnight on Friday, April 16^th.

To all the designers, we wish you luck!

We’re working on developing some ready-to-use curricula for fashion/textile/apparel instructors and designers.

First up, is the Social Alterations “Fibre Analysis: Possible Social and Environmental Impacts.” Data for this document was aggregated from resources you will find in the “Works Cited” section, on the last page of the PDF. This document is licensed and protected through the Creative Commons, which basically means that you can use it wherever/whenever you want, assuming you do so within the guidelines outlined in the Creative Commons licensing for which this document is registered (see below).

This is only the beginning folks; Social Alterations has mandated itself to deliver online curriculum to aid in the development of socially responsible fashion design education.

You can get involved by joining the Social Alterations Forum to share your experience in socially responsible fashion design education.

If you have any questions, comments, concerns or requests please contact us.

Fibre Analysis by Mary Hanlon is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License.