The Made-by  Environmental Benchmark for Fibres has been updated to reflect new research. The benchmark considers six categories: greenhouse gas emissions (GHG) until spinning, human toxicity, ecological toxicity, energy and water input and land use (Made-by).

“In response to feedback we have included new fibres in this updated Benchmark; mechanically and chemically recycled polyesters are now differentiated to represent the different environmental impacts of the recycling technologies used, and recycled wool has been added in Class A. Whilst we are keeping an eye on this area, there have been no new studies made publically available to help us review the current classification of virgin wool.” (Made-by)

Please note: This is an environmental benchmark, and does not include information on any labour rights issues that may or may not be associated with the growing, processing, or manufacturing of the fibres.

For more information, click here.

The Creative Commons is embedded into our responsible education ethos; we have researched and aggregated content to create educational resources because we believe that accessibility leads to accountability. Of course knowledge is power, but without access to knowledge we will not move forward.

In 2009 we brought you “[Lesson 1] Sifting through the ‘Ecofashion’ Lexicon” and our “Fibre Analysis”. In 2010 we worked further to bringing you lessons on the social, cultural, economic and environmental interdisciplinary challenges facing the value system that is the global apparel supply chain.

Social Alterations 2010 //

[Lesson 4] Corporate Social Responsibility

[Lesson 3] Global Governance and the Corporation

[Lesson 2] Connect // Key Players

[Fashion High] Understanding the Impact of your Clothing (pre-16 learners)

Social Alterations 2009 //

[Lesson 1] Sifting through the ‘Ecofashion’ Lexicon

Fibre Analysis

Check out this how to on navigating our site:

Social Alterations 2010 // Program Guide from Social Alterations on Vimeo.

Here are my answers:

What do you think are the 3 most important things consumers need to know?

Consumers need to know and understand their role in, and association with, the social and environmental problems that occur in the lifecycle of a product. In this way, consumers need to take on part of the responsibility for the social and environmental impacts associated with the products they purchase. I don’t see anyway around this. Furthermore, it is crucial that consumers take on this responsibility in terms of their impact in the user end stage of the lifecycle (in laundering habits, for example).  Having said that, it’s equally important for consumers to stay away from feelings of guilt over their purchasing and behavioural decisions, and instead move forward towards feelings of empowerment. How does a consumer gain control, however, when the “best” responsible product on the market only truly represents “the best of the worst”?

In the context of choice, consumers might feel forced to choose between people or planet: People: [social (ex. human rights), cultural (ex. artistic traditions and language), political (ex. corruption), economical (ex. micro-finance), etc.] and Planet: [environment (genetic modification, chemicals, petroleum dependant materials, carbon footprint, environmental impact, biodegradability, etc.), animals (cruelty free, vegan, etc.)]  Consumers are beginning to feel like they can’t have it all—that when they make one good decision, like supporting a cruelty free product, in the context of animal rights, they have endorsed the use of a completely toxic chemical, that hurts both people and planet (take PVC, for example). Consumers need to know the truth, and the truth is that they can have both— it is possible. People are a part of this planet. They cannot be separated, and should not be separated at any stage in any products phase of life. ‘Cradle to Cradle’ design theory embraces this relationship, with respect for “all the children, of all species, for all time” (McDonough and Braungart, 14).

Both consumers and designers need to understand that, when dealing with a corporation, profit will always come before people and planet, so long as the market designer allows. SA supports the theory that designers have to be good enough to create profit without compromising people or planet. Again, it is possible.

Both consumers and designers need to not only understand  the crucial role they play in determining the impact within the lifecycle of a product, but also understand that they don’t necessarily have access to the information needed to make properly informed decisions on the actual social and environmental consequences of that product.

Both consumers and designers need to know that they have a choice. The choice for the consumer is to consume less and demand better. The choice for the designer is to learn more and do better. In doing so, they will each have taken on part of the responsibility for the social and environmental impacts associated with these products and taken responsibility for the social and environmental impacts associated with the products they purchase in terms of their impact on the user end of the lifecycle.

What difference will it make to the fashion industry if consumers are more educated and conscious about the clothes they buy?

Consumers play a crucial role in transforming the fashion industry; without them on board and engaged in the process of transformation, responsible products will ultimately fail. The consumer is the user, after all. If they are not happy, they will look for something else—something better. When consumers become more educated and conscious about the clothes they buy, they become empowered and seek out products with more confidence. SA believes that designers have a responsibility to be more educated and conscious, a responsibility to design something else—something better. Once educated on the issues, consumers can help facilitate change through their purchasing power as the end user.

“The customer is King. The customer is the one who sets the rules. The customer is the one who can have an impact on any company.” (Designer Peter Ingwersen, Noir)

To learn more about Noir and what Ingwersen calls “social ethics” click here, and watch the short Documentary for Illuminati II: From the Heart of Africa.

Image Credit: Noir Illuminati II via Inspire Me Please

“Designers think that they are in the artefact business, but they’re not, they’re in the consequence business.” (Allan Chochinov, Compostmodern09)

Some readers might recall that I attended Compostmodern09 via webcast back in February. Social Alterations was developed in many ways as a response to the call to action presented by the 09 speakers. Without shying away from the im/possible challenges of responsible design, they not only made change seem necessarily tangible and achievable, but did so with immense passion and, of course, sarcasm and wit.

The interdisciplinary nature of this conference—the key to its success— is inspirational. In my eager anticipation for compostmodern10, I have enjoyed revisiting the 09 presentations. I hope you will take the time to get to know these speakers, letting them in to inspire you on your journey toward change.

Click on the image below to view each presentation on the Compostmodern website.

We’re working on developing some ready-to-use curricula for fashion/textile/apparel instructors and designers.

First up, is the Social Alterations “Fibre Analysis: Possible Social and Environmental Impacts.” Data for this document was aggregated from resources you will find in the “Works Cited” section, on the last page of the PDF. This document is licensed and protected through the Creative Commons, which basically means that you can use it wherever/whenever you want, assuming you do so within the guidelines outlined in the Creative Commons licensing for which this document is registered (see below).

This is only the beginning folks; Social Alterations has mandated itself to deliver online curriculum to aid in the development of socially responsible fashion design education.

You can get involved by joining the Social Alterations Forum to share your experience in socially responsible fashion design education.

If you have any questions, comments, concerns or requests please contact us.

Fibre Analysis by Mary Hanlon is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Canada License.

You can use this space to share and upload curricula ideas, lesson plans, visual aids, research and projects, or to just discuss the current happenings in the industry with respect to social issues and environmental concerns, as well as the latest trends in socially responsible design.

“See” you in the Forum! Oh…and don’t forget to pick up your Social Alterations Badge!

 

Visit Social Alterations

Social Alterations hopes to foster socially responsible fashion design education through aggregating relevant material that will inspire fashion/textile and apparel instructors, researchers, designers and design enthusiasts to get on board with thinking about consequence in the industry.

Sign up to the Social Alterations Forum if you’re interested in sharing and contributing ideas on curriculum, research, projects, materials, design, etc. with this community.

Below is my tweet along for Compostmodern09, which took place on Sat. Feb 21^st 09. This event was greatly inspiring, and I will be writing a post soon on the over all themes of the conference and where the convergence into sustainable fashion design comes into play. Stay tuned for that post (and some images as well).

·  excited to be at #cm09 8:19 AM Feb 21st

·  #cm09 only 5000 days left. take it as fact. 9:55 AM Feb 21st

·  #cm09 Allan Chochinov ten rules applicable to fashion design. 10:23 AM Feb 21st

·  Michel Gelobler: design through the lens of soul and policy coming up, #cm09 10:26 AM Feb 21st

·  wonderment being made plain/plain being made wonderment cm#09 10:28 AM Feb 21st

·  Michel Gelobler certainty/worry/sorrow/hope #cm09 10:30 AM Feb 21st

·  need to bend the Al Gore curve #cm09 10:32 AM Feb 21st

·  Michel Gelobter: what we have, what we are using, need to establish equilibrium looking to connect product to solution. #cm09 10:40 AM Feb 21st

·  #cm09 we own the solution not the problem, Michel Gelobter 10:43 AM Feb 21st

·  Michel Gelobter #cm09 further mention of the design acccord http://tinyurl.com/b5yzl4 10:47 AM Feb 21st    

·  Saul Griffith howtoons http://www.howtoons.com/ #cm09 10:52 AM Feb 21st

·  Saul Griffith: 2008, the year of ‘peak waste’ #cm09 11:03 AM Feb 21st

·  Saul Griffith: need to re-design everything. make it small, fish shaped,slow. need a new soundtrack, font, aesthetic. need a bob dylan.#cm09 11:14 AM Feb 21st

·  Saul Griffith: we need an heirloom culture #cm09 11:17 AM Feb 21st

·  Saul Griffith: I’m an earth fucker and so are you, #cm09 11:19 AM Feb 21st

·  Saul Griffith: http://www.wattzon.com/ #cm09 11:20 AM Feb 21st

·  Saul Griffith: soon to be born child going to kick ninja ass #cm09 11:23 AM Feb 21st

·  Saul Griffith: the planet is the new design client. #cm09 11:25 AM Feb 21st

·  HR + PR does not equal CSR 11:55 AM Feb 21st    

·  Emily Pilloton #cm09 1. what>how (sustainability=human+environment) 1:59 PM Feb 21st

·  Emily Pilloton #cm09 2. the other 90% is next door (local+global) 2:00 PM Feb 21st

·  Emily Pilloton #cm09 3. always bring pom-poms (and a picket signs) 2:00 PM Feb 21st

·  Emily Pilloton #cm09 4. scalable systems, not stuff (take the product out of product design) 2:01 PM Feb 21st

·  Emily Pilloton #cm09 5. 2 (thousand) heads are better than one (the more the merrier) 2:02 PM Feb 21st

·  Emily Pilloton #cm09 6. more cattle, less hat (stop talking and just do it) 2:03 PM Feb 21st

·  whats the opportunity for graphic design, asks Makower..needs to play a bigger role. 2:05 PM Feb 21st

·  Emily Pilloton #cm09 started project H with 400$ in her bank 2:08 PM Feb 21st

·  take the poll http://tinyurl.com/coebq5 2:10 PM Feb 21st

·  Watching Pam Dorr short film “Housing Hope” 2:15 PM Feb 21st

·  John Bielenberg and Pam Dorr #cm09 spoke on Project M, and some amazing housing projects. 2:17 PM Feb 21st        

·  John Bielenberg wants you to think “wrong” so you can find solutions. Inspired by Sambo rural studios and a beautiful mind. 2:19 PM Feb 21st

·  John Bielenberg #cm09, breakthroughs happen in your late 20′s-he is inspired by grad/students. 2:22 PM Feb 21st     

·  #cm09 project M: think wrong http://www.projectmlab.com/ 2:23 PM Feb 21st

·  #cm09 project H http://www.projecthdesign.com/ 2:25 PM Feb 21st

·  all speakers at #cm09 stress the importance of serendipity in the process 2:30 PM Feb 21st

·  Dawn Danby #cm09 takes an interdisciplinary perspective on responsible design 2:38 PM Feb 21st

·  Dawn Danby #cm09 concerned with the small size of sustainable design social network 2:41 PM Feb 21st

·  Dawn Danby #cm09 asks “are we not educating our designers correctly?” this is my research question (fashion designers) 2:45 PM Feb 21st

·  Dawn Danby #cm09 “1. be cool w/ paradox 2. learn the local language 3. reconsider work worth doing 4. YOUR CLIENT IS THE PLANET” 2:46 PM Feb 21st

·  Dawn Danby #cm09 talking: sustainability is not a communist plot…semantics are crucial here. **YES!** 2:54 PM Feb 21st

·  Dawn Danby #cm09 designers are looking for direction-but they still need to understand the numbers in product lifecycle analysis 3:01 PM Feb 21st

·  Dawn Danby-if your client is the planet…then it’s on you to figure out how to solve the problems that weve got and how to pay for it 3:03 PM Feb 21st

·  Dawn Danby #cm09 “we need to get rid of our specialness” and open it up to others, interdisciplinary partnerships 3:04 PM Feb 21st

·  Nathan Shedroff #cm09 is about to tell us what we can do Monday morning, when we wake up at work with all of this. 3:08 PM Feb 21st

·  Nathan Shedroff #cm09 conservative = conservation start the ‘conservative’ movement with the actual definition 3:15 PM Feb 21st

·  Nathan Shedroff #cm09 don’t use green… use blue… it comes off more effective in business (without being too ‘environmental’) 3:17 PM Feb 21st

·  Nathan Shedroff #cm09 OH… and use the work capital *this business advice is awesome* 3:18 PM Feb 21st

·  Nathan Shedroff #cm09 use some sustainable frameworks: 1. lifecycle analysis 3:19 PM Feb 21st

·  2. natural capitalism (eco- efficiency).. 3:20 PM Feb 21st

·  3. cradle to cradle 3:20 PM Feb 21st    

·  4. “natural step” (trademarked) 3:21 PM Feb 21st

·  5. biomimicry 3:21 PM Feb 21st

·  (the point here is that these frameworks are all incomplete…they do not cover social, financial and environmental) 3:22 PM Feb 21st

·  6. Datschefski’s “Total Beauty” 3:23 PM Feb 21st

·  7. social return on investment (SROI)*very difficult to quantify* 3:24 PM Feb 21st

·  8. (last one) sustainability helix 3:24 PM Feb 21st     

·  Nathan Shedroff #cm09 wants you to bring the frameworks together for a good place to start..overlap them to cover all ground 3:25 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to design for use be the ‘apple’ and lead the way the challenge is on your compeditor will do it if you dont 3:27 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to design for dematerialization (all the way back) the whole lifecycle 3:29 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to think about material substitution. **in the context of fibre (textiles) diversify and substitute** 3:31 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to think local, to decrease transport. not always a good idea though. 3:32 PM Feb 21st

·  transmaterialization, Nathan Shedroff #cm09, and informationalization, are more sustainable (still have impact) 3:33 PM Feb 21st

·  Nathan Shedroff #cm09: next, design for durability (did i miss one? oops) 3:35 PM Feb 21st

·  design with multifuction in mind, design for reuse: Nathan Shedroff #cm09 3:36 PM Feb 21st

·  design for disassembly (Rickshaw zero bag example) http://www.rickshawbags.com/# 3:38 PM Feb 21st

·  Nathan Shedroff #cm09: redesign the system (Curitiba, Brazil, example) 3:39 PM Feb 21st

·  Nathan Shedroff #cm09 wants us to find new models, economic models suck (ex. GDP and GPI measurements) 3:41 PM Feb 21st

·  Nathan Shedroff #cm09 said DONT USE PVC!!!!!! YES!!!! http://tinyurl.com/bftk4d *thank you!!* 3:42 PM Feb 21st

·  How is this a debate, again? why are these shoes being sold as “sustainable” http://tinyurl.com/b4tnaf I wish i new more about PVC 3:46 PM Feb 21st

·  Joel Makower asks about green marketing #cm09 3:47 PM Feb 21st

·  #cm09 Joel Makower wants gree to equal better. work around the dogma. remember the business case, here. 3:51 PM Feb 21st

·  #cm09 question asked “the planet is your client” is an internal conversation? Ans. sometimes. sometimes we have to talk around the subject. 3:55 PM Feb 21st

·  Joel Makower #cm09 stories through design can/should/will integrate head and heart in the discussion 4:02 PM Feb 21st

·  AIGA #cm09 http://sustainability.aiga…. 4:04 PM Feb 21st

And so, as promised, I had sent an email requesting more information on PVC to Melissa (via Arbec Group), Vivienne Westwood and Grendene.

I received an email response from the Arbec Group immediately asking me which environmental and safety concerns I was referring to. A simple Google search might have given them an idea, but none the less, here was my response:

According to this 2005 Greenbiz article, “[h]azardous chemicals are used and released in this commonly used material, the second highest selling plastic in the world. Studies show links between chemicals created and used during the PVC lifecycle and cancer, reproductive and immune system damage, and asthma”.  The article claims that many companies have taken action in eliminating PVC from their products due to health, safety and environmental concerns such as Microsoft, Crabtree and Evelyn, Wal-Mart, HP, Adidas, Aveda, Bath and Body Works, the Body Shop, Gerber, Honda, Ikea, Lego Systems, Nike, Samsung, SC Johnson, Shaw Carpet, Toyota, Victoria’s Secret, Volkswagen, and Volvo. And of course, MEC as mentioned in the earlier post. The Centre for Health, Environment and Justice even maintains a “PVC: The Poison Plastic” campaign.

I have yet to hear back, but when I do I will post an update.  

So what do we have?

-These shoes are being marketed and sold as sustainable.

-We know that in 2005 companies such as adidas, Nike and Wal-Mart took steps to remove PVC from their products, as a result of the hazardous nature of the material.

-Melissa claims that Grendene is the “holder of exclusive injected thermoplastic”

-According to their website, Melissa has trademarked ‘MELFLEX’ which is “hypoallergenic and 100% safe for your health. It is odourless, neutral and natural”

-The companies involved have yet to comment on the hazardous reputation of PVC in the textile and apparel industry.

Let’s talk briefly on the importance of understanding the lifecycle of a garment. It may be true that the factory producing the PVC for this shoe company maintains “practically zero waste” and that the shoes are easily recyclable in house. The company boasts the sale of 176 million pairs of shoes per year. Surely all of these shoes are not sent back to the original factory in Brazil for proper breakdown.

There are quite a few shocking factors at play here: that a fashion/apparel company could so blatantly market itself as sustainable without feeling the need to support its claim; that the entire lifecycle (particularly post consumer) of the PVC is not taken into consideration when stressing the company’s take on its plastic “ecological manifesto”; and the lack of response for comment on the ‘sustainable nature of PVC’

Greenbiz article is available here

“PVC: The Poison Plastic” campaign is available here

Vivienne Westwood: Lady Dragon

Vivienne Westwood recently teamed up with Melissa to create a new shoe collection. “The Fashion Audit: 02/02/09” in The Independent claims that these shoes are made from recycled rubber. The shoe company offers limited information on the details of the environmental factors associated with the plastic. One thing for sure, the shoes, like all Melissa shoes, are made from PVC (polyvinyl chloride). Now, I am no expert on PVC, that’s for sure, but I seem to recall the material being associated with some pretty serious safety and environmental risks. What’s changed? Apparently, at least one PVC manufacturer (Grendene), has been producing sustainable PVC since 1996?

Vancouver based Mountain Equipment Co-op (MEC) takes a clear stand against the use of PVC in its products. According to MEC,

“Polyvinyl chloride, known as “PVC” or simply as “vinyl”, is a common compound used in thousands of products. But for us and the planet, it’s bad stuff. During manufacture it produces potent carcinogens and toxins including dioxins, chlorine residue, and heavy-metal pollutants. Over their lifespan, PVC products can off-gas and leak some of their dangerous additives. PVC is difficult to recycle; most of it ends up in landfills. When burned, it releases further dioxins and gases such as hydrogen chloride.”

According to Melissa,

“Plastic is the chosen medium to communicate technology and renewal”

“Because our products are created from mono-materials they can be easily disassembled and recycled. Solid, liquid and gas residues, left over from our production process, are recycled and dealt with in-house. Nothing leaves the factory without being treated, resulting in practically zero waste.”

The company sources its PVC from Grendene, whose site offers no real information on the material. You can read the company’s Code of Conduct here, and a statement on PVC here

I have sent in an email to the people at Melissa, Vivienne Westwood, and Grendene requesting more information on PVC and will hopefully hear back and write more on the subject at a later date.

You can find “The Fashion Audit: 02/02/09” by Harriet Walker here

You can read more on Melissa’s sustainable plastic dreams, and the designers working with the company here