Puma, in collaboration with fuseproject, has developed one Clever Little Bag. 

I don’t know what is more shocking, the amount of waste this new concept saves, or learning the numbers on how much waste a shoe box accounts for in the first place!! 

• 65% less cardboard than the standard shoe box
• no laminated printing
• no tissue paper
• takes up less space and weighs less in shipping
• replaces plastic retail bag
• non-woven which means less work and waste (it is stitched with heat)
• recyclable
• 60% per year reduction on water, energy and diesel consumption on the manufacturing level
• 8,500 tons less paper consumed
• 20 million Megajoules of electricity saved
• 1 million liters less fuel oil used
• 1 million liters of water conserved
• 500,000 liters of diesel is saved during transport
• 275 tons of plastic saved through the difference in weight (replacing traditional shopping bags) 

Looks like NIKE’s Considered Design shoebox has some competition!! 

Source: Core77 and fuseproject 

Mary F Hanlon

Mary has a PhD in Sociology from University of Edinburgh, researching responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.