The Questions That Come Up Most About The Row Bags
The questions that follow are the ones raised most frequently about the row bags, and each is answered with what can actually be verified. Because the brand publishes no price list, every figure here is an observed 2026 market price recorded in September of that year. Anything that is reported yet unconfirmed is marked as such rather than smoothed over. When a figure comes from a resale report, it records observed market behaviour and is not investment advice. The scope is bags, so ready-to-wear and footwear sit outside it. Claims that circulate widely but cannot be checked do not appear here.
Who is behind The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Since 2012 the design studio has been in Tribeca, alongside a Paris office from 2011 and a London office from 2019. The name comes from Savile Row in London. The bags are Italian-made, and the brand’s own product pages state Made in Italy for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Past that point, no manufacturing detail is published, and claims about specific the row black shoulder bags tanneries do not stand up to checking. Los Angeles, New York, London, Paris and Amagansett each have an own-name boutique.
Why do the bags carry no logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Silhouette, proportion and construction carry the identification instead. Each bag carries a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Fittings are palladium-plated in a matte or brushed finish, giving weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. You will not be identified from the other side of the road, which is the whole attraction for many buyers.
How much does a The Row bag cost?
Every figure here is an observed 2026 market price, because there is no official price list and the brand publishes none. Observed prices ran from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. The line breaks into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material shifts the price more than size does. Opt for suede and you face a consistent premium over calfskin in the same silhouette. Since retailer prices vary and stock, currency and season all move the figure, the table should be read as a snapshot, not a quotation.
| Tier | Observed 2026 range | Example models |
|---|---|---|
| Entry tier | $590–$1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle band | $1,550 to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Upper band | $3,600 up to $6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede premium | Silhouette-dependent | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Is the Margaux discontinued?
The short answer is that nobody outside the brand knows, because the brand has not said. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Any article that runs together those two different claims goes beyond the evidence. The original now trades on the secondary market, with the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What separates the Soft Margaux from the original Margaux?
The Soft Margaux is a reworking rather than a renaming. The additions over the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was recorded at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 keeps the same construction, measuring 12 x 9 x 7.5 inches with two card slots and a zip pocket. Reports put a Soft Margaux 15 at about $4,700, though nothing confirms it. Margaux Shoulder 12, observed at $4,900, is a separate shape with a lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
Take the number to mean width in inches; it is not a size tier nor a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. Comparison is unusually easy as a result: two bags with the same number take up roughly the same width. The Margaux 17 is available in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. N/S or E/W in a name indicates orientation, not dimension. Reading both conventions tells you most of what you need before seeing the bag.
How do you authenticate a The Row bag?
No public serial number, date code or authenticity card system exists for these bags, so no code can be checked and nobody can verify one for you. Authentication is a physical exercise instead. Machine-precise stitching at an even density with no fraying or wandering lines is the standard, as are hand-painted edges with no overflow, bubbling or thin coverage. Real hide is both weighty and soft and takes light in rather than throwing it back; fakes come across stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Since counterfeits reported through 2024 and 2025 pass photo inspection, the advice comes back to in-hand checks and platform authentication.
- No serial numbers, date codes or authenticity cards exist
- Consistent stitch density and hand-painted edges that are clean
- Crisp, centred interior stamp reading Made in Italy
- Matte or brushed hardware with a precise closing action
- The bag should keep its shape empty
How well do The Row bags hold value on resale?
Observed market behaviour says yes, but none of this is investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. Compare that with the same report’s Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where are The Row bags sold?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Verified multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. If you want off-price and archive stock, The Outnet is where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them on the secondary market. Poshmark, eBay and Mercari also carry them, though sources flag the first two as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should confirm they are on the brand’s own store before buying direct.
How should I care for one?
The guidance below is material-appropriate and general, rather than instruction from the label, because no brand-issued care protocol exists. Across all materials, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. A soft dry cloth suits calfskin and grained finishes, with neutral conditioner applied only occasionally. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth and no over-conditioning. Use a suede brush and nothing else on suede, which is the most fragile material here: no leather cream, no wet wipes, no soap, no water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.
