Category Archives: Product Design

Fast fashion to blame for female consumer complaints in the UK

 

Consumer complaints in the UK surrounding poorly made clothing increased by 22% in 2008, according to this article by The Independent. The article cites a report by Consumer Direct released today. It claims that the biggest consumer complaint amongst females came from ‘defective goods’, at 34%.

 

According to the article, “[i]n the past five years, with the rise of “value” retailers, the price of clothing has fallen by as much as 25 per cent, while shoppers have bought almost 40 per cent more garments. This suggests fast fashion may be behind the increase in problem items.”

 

The article also cites statistics from another report, released by Global Cool, stating that female shoppers spent £11 billion on clothes that were never worn last year.

 

Fast fashion has created systems that cycle through clothing at a speed impossible for consumers to keep up with, and impossible to produce proper value items.

 

What an incredible waste.

Compostmodern 09

 

If you’re interested in sustainable design, check out the Compostmodern 09 conference. The event will be available as a webcast, so you only have to worry about the long commute to your office, living room, kitchen table, or bed to get there.

 

Feb 21st is the big day/40$ webcast registration

 

This years scheduled speakers:

Eames Demetrios/Eames Office

Saul Griffith/Makani Power

Allan Chochinov/Core 77

Nathan Shedroff/MBA Chair, California College of the Arts (CCA)

Michel Gelobter, John Bielenberg and Pam Dorr/Project M and HERO Housing Resource, Alabama

Emily Pilloton/Project H Design

Dawn Danby/Sustainable Design Program Manager, Autodesk

 

Emcee: Joel Makower/GreenBiz

 

What does this have to do with sustainable fashion?

 

Compostmodern is a design conference dedicated to creating a platform for discussion on sustainable design practices. The interdisciplinary nature of the conference has created a network of information sharing that is relevant to discussions in sustainable fashion/textile design practices, as design is interdisciplinary. Last year, Mark Galabraith, discussed the nature of the sustainable filters used to create outdoor clothing company Nau Clothing, Inc. In his presentation, Galabraith discusses the clothing company as wanting to participate in the industry not as a brand, but rather as a cultural movement.

Some of the design questions he mentions as particularly central to the development of Nau Clothing, Inc. are issues surrounding durability, ease of repair, multi-use, raw material (biodegradability and treatment of animals) and impacts within manufacturing processes. He also speaks of the challenges associated with harmonizing urban sensibility with outdoor performance in a way that questions the ‘aesthetic point for sustainability’.

 

What I found particularly interesting is the company’s warehouse approach (coupled with a showroom boutique) used to hold merchandise. Although customers are able to take their product home immediately, a 10% is available to customers who are willing to have their garment sent to them. The company also boasts a recycle program (end of life strategy) where old products can be reused to be transformed into new ones (polyester used as a post-consumer material)

 

The key to Nau Clothing, Inc. is flexible design

 

Check out Galabraith, and other speakers from last year’s conference here.

Check out more from Nau Clothing, Inc., like this men’s riding jacket, here.

 

Nau Clothing, Inc. Men's Riding Jacket

Nau Clothing, Inc. Men's Riding Jacket

Objectified

Check out the trailer to Objectified: A DocumentaryFilm by Gary Hustwit…

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?”

Source: Objectified, “About the film”

[youtube=http://www.youtube.com/watch?v=i4zJxCEQMTY]