This is a design concept that attempts to decrease waste on the manufacturing and transportation end of the lifecycle of a garment and eliminate mass production. In the process, SANS has encouraged a new way for consumers to relate to their clothing to develop a relationship with the garment itself. Means of production and transportation, as well as material selection, are in the hands of the consumer. The result: “extravagant” and “complex” clothing does not need to come at such a high price (social, environmental, or $$$).
Mary has a PhD in Sociology from University of Edinburgh, researching responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.
