Category Archives: Fashion Design

slogan t-shirts: what do you think?

Katharine Hamnett, Slogan T-Shirt "No More Fashion Victims"

Katharine Hamnett, Slogan T-Shirt "No More Fashion Victims"

 

I have been obsessed with U.K. designer Katharine Hamnett for a long time. In fact, it was her slogan t-shirts that first showed me that there was opportunity to transform this industry; she is the quintessential example of a pissed off designer who refuses to stand for the high human cost of fashion. She is dedicated to the promotion of organic cotton, and runs a strong campaign against the conventional ‘white gold’:

“Conventional cotton represents 10% of world agriculture and uses 25% of the world’s pesticides.

100 million conventional cotton farmers, from Russia to South Africa, are living in conditions of abject poverty and near starvation.

Conventional cotton subsidies funded by American taxpayers are causing poverty in the developing world as they lower the world price for cotton. (Americans are the only ones that can change this by writing to their Congress people and telling them they insist on organic cotton clothing.)

20,000 people die every year from accidental pesticide poisoning in conventional cotton agriculture (World Health Organisation). Death by starvation is alarmingly prevalent and 200,000 cotton farmers commit suicide annually due to spiralling debts incurred from buying pesticides. A further 1,000,000 people a year suffer from long-term pesticide poisoning (Pesticide Action Network).

However, if farmers grow cotton organically and can sell it as such, this dire situation is reversed.

By growing organically, farmers get a 50% increase in their income – due to a 40% reduction in costs – and the 20% premium they receive for producing organic cotton allows them to feed, clothe, educate and provide healthcare for their children.

Organic cotton helps farmers trade their way out of poverty. It’s the only formula for survival in the cotton sector in the developing world.”

                                                            (Katharine Hamnett, Campaigns: Organic Cotton)

 

Another company that offers slogan t-shirts is American Apparel. I have been familiar with their ‘Legalize L.A.’ campaign shirt, but only recently came across their ‘Legalize Gay’ slogan t-shirt. The American Apparel slogan t-shirt wants you to promote and support the repeal of prop 8. 

It got me thinking. For me, these slogan shirts represent the convergence of fashion and politics in a clear and positive way; they offer the consumer a sense of empowerment, and send a clear message of support. But what do you think?

Two very different questions….

 

 

 

 

the science of design

'Wonderland' movie still

'Wonderland' movie still

 

‘Wonderland’ is an amazing example of a fashion designer and a scientist working together in search of sustainable fashion design solutions. The interdisciplinary nature of this project draws attention to the fact that a designer is not limited to work only in the confines of traditional fashion. Textile science can help designers think outside the strictly aesthetic context of their design, taking it to another level. The Helen Storey Foundation is dedicated to the promotion of creativity and innovation through collaboration. ‘Wonderland’ is a design project that explores the design potential of biodegradable materials. I suggest watching the Reuters video first for some background context. Then move on to watch the project finale video.

 

 

Source: Center for Sustainable Fashion and The Helen Story Foundation

 

Compostmodern09 tweet along

 

Below is my tweet along for Compostmodern09, which took place on Sat. Feb 21st 09. This event was greatly inspiring, and I will be writing a post soon on the over all themes of the conference and where the convergence into sustainable fashion design comes into play. Stay tuned for that post (and some images as well).

 

·  excited to be at #cm09 8:19 AM Feb 21st

·  #cm09 only 5000 days left. take it as fact. 9:55 AM Feb 21st

·  #cm09 Allan Chochinov ten rules applicable to fashion design. 10:23 AM Feb 21st

·  Michel Gelobler: design through the lens of soul and policy coming up, #cm09 10:26 AM Feb 21st

·  wonderment being made plain/plain being made wonderment cm#09 10:28 AM Feb 21st

·  Michel Gelobler certainty/worry/sorrow/hope #cm09 10:30 AM Feb 21st

·  need to bend the Al Gore curve #cm09 10:32 AM Feb 21st

·  Michel Gelobter: what we have, what we are using, need to establish equilibrium looking to connect product to solution. #cm09 10:40 AM Feb 21st

·  #cm09 we own the solution not the problem, Michel Gelobter 10:43 AM Feb 21st

·  Michel Gelobter #cm09 further mention of the design acccord http://tinyurl.com/b5yzl4 10:47 AM Feb 21st    

·  Saul Griffith howtoons http://www.howtoons.com/ #cm09 10:52 AM Feb 21st

·  Saul Griffith: 2008, the year of ‘peak waste’ #cm09 11:03 AM Feb 21st

·  Saul Griffith: need to re-design everything. make it small, fish shaped,slow. need a new soundtrack, font, aesthetic. need a bob dylan.#cm09 11:14 AM Feb 21st

·  Saul Griffith: we need an heirloom culture #cm09 11:17 AM Feb 21st

·  Saul Griffith: I’m an earth fucker and so are you, #cm09 11:19 AM Feb 21st

·  Saul Griffith: http://www.wattzon.com/ #cm09 11:20 AM Feb 21st

·  Saul Griffith: soon to be born child going to kick ninja ass #cm09 11:23 AM Feb 21st

·  Saul Griffith: the planet is the new design client. #cm09 11:25 AM Feb 21st

·  HR + PR does not equal CSR 11:55 AM Feb 21st    

·  Emily Pilloton #cm09 1. what>how (sustainability=human+environment) 1:59 PM Feb 21st

·  Emily Pilloton #cm09 2. the other 90% is next door (local+global) 2:00 PM Feb 21st

·  Emily Pilloton #cm09 3. always bring pom-poms (and a picket signs) 2:00 PM Feb 21st

·  Emily Pilloton #cm09 4. scalable systems, not stuff (take the product out of product design) 2:01 PM Feb 21st

·  Emily Pilloton #cm09 5. 2 (thousand) heads are better than one (the more the merrier) 2:02 PM Feb 21st

·  Emily Pilloton #cm09 6. more cattle, less hat (stop talking and just do it) 2:03 PM Feb 21st

·  whats the opportunity for graphic design, asks Makower..needs to play a bigger role. 2:05 PM Feb 21st

·  Emily Pilloton #cm09 started project H with 400$ in her bank 2:08 PM Feb 21st

·  take the poll http://tinyurl.com/coebq5 2:10 PM Feb 21st

·  Watching Pam Dorr short film “Housing Hope” 2:15 PM Feb 21st

·  John Bielenberg and Pam Dorr #cm09 spoke on Project M, and some amazing housing projects. 2:17 PM Feb 21st        

·  John Bielenberg wants you to think “wrong” so you can find solutions. Inspired by Sambo rural studios and a beautiful mind. 2:19 PM Feb 21st

·  John Bielenberg #cm09, breakthroughs happen in your late 20’s-he is inspired by grad/students. 2:22 PM Feb 21st     

·  #cm09 project M: think wrong http://www.projectmlab.com/ 2:23 PM Feb 21st

·  #cm09 project H http://www.projecthdesign.com/ 2:25 PM Feb 21st

·  all speakers at #cm09 stress the importance of serendipity in the process 2:30 PM Feb 21st

·  Dawn Danby #cm09 takes an interdisciplinary perspective on responsible design 2:38 PM Feb 21st

·  Dawn Danby #cm09 concerned with the small size of sustainable design social network 2:41 PM Feb 21st

·  Dawn Danby #cm09 asks “are we not educating our designers correctly?” this is my research question (fashion designers) 2:45 PM Feb 21st

·  Dawn Danby #cm09 “1. be cool w/ paradox 2. learn the local language 3. reconsider work worth doing 4. YOUR CLIENT IS THE PLANET” 2:46 PM Feb 21st

·  Dawn Danby #cm09 talking: sustainability is not a communist plot…semantics are crucial here. **YES!** 2:54 PM Feb 21st

·  Dawn Danby #cm09 designers are looking for direction-but they still need to understand the numbers in product lifecycle analysis 3:01 PM Feb 21st

·  Dawn Danby-if your client is the planet…then it’s on you to figure out how to solve the problems that weve got and how to pay for it 3:03 PM Feb 21st

·  Dawn Danby #cm09 “we need to get rid of our specialness” and open it up to others, interdisciplinary partnerships 3:04 PM Feb 21st

·  Nathan Shedroff #cm09 is about to tell us what we can do Monday morning, when we wake up at work with all of this. 3:08 PM Feb 21st

·  Nathan Shedroff #cm09 conservative = conservation start the ‘conservative’ movement with the actual definition 3:15 PM Feb 21st

·  Nathan Shedroff #cm09 don’t use green… use blue… it comes off more effective in business (without being too ‘environmental’) 3:17 PM Feb 21st

·  Nathan Shedroff #cm09 OH… and use the work capital *this business advice is awesome* 3:18 PM Feb 21st

·  Nathan Shedroff #cm09 use some sustainable frameworks: 1. lifecycle analysis 3:19 PM Feb 21st

·  2. natural capitalism (eco- efficiency).. 3:20 PM Feb 21st

·  3. cradle to cradle 3:20 PM Feb 21st    

·  4. “natural step” (trademarked) 3:21 PM Feb 21st

·  5. biomimicry 3:21 PM Feb 21st

·  (the point here is that these frameworks are all incomplete…they do not cover social, financial and environmental) 3:22 PM Feb 21st

·  6. Datschefski’s “Total Beauty” 3:23 PM Feb 21st

·  7. social return on investment (SROI)*very difficult to quantify* 3:24 PM Feb 21st

·  8. (last one) sustainability helix 3:24 PM Feb 21st     

·  Nathan Shedroff #cm09 wants you to bring the frameworks together for a good place to start..overlap them to cover all ground 3:25 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to design for use be the ‘apple’ and lead the way the challenge is on your compeditor will do it if you dont 3:27 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to design for dematerialization (all the way back) the whole lifecycle 3:29 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to think about material substitution. **in the context of fibre (textiles) diversify and substitute** 3:31 PM Feb 21st

·  Nathan Shedroff #cm09 wants you to think local, to decrease transport. not always a good idea though. 3:32 PM Feb 21st

·  transmaterialization, Nathan Shedroff #cm09, and informationalization, are more sustainable (still have impact) 3:33 PM Feb 21st

·  Nathan Shedroff #cm09: next, design for durability (did i miss one? oops) 3:35 PM Feb 21st

·  design with multifuction in mind, design for reuse: Nathan Shedroff #cm09 3:36 PM Feb 21st

·  design for disassembly (Rickshaw zero bag example) http://www.rickshawbags.com/# 3:38 PM Feb 21st

·  Nathan Shedroff #cm09: redesign the system (Curitiba, Brazil, example) 3:39 PM Feb 21st

·  Nathan Shedroff #cm09 wants us to find new models, economic models suck (ex. GDP and GPI measurements) 3:41 PM Feb 21st

·  Nathan Shedroff #cm09 said DONT USE PVC!!!!!! YES!!!! http://tinyurl.com/bftk4d *thank you!!* 3:42 PM Feb 21st

·  How is this a debate, again? why are these shoes being sold as “sustainable” http://tinyurl.com/b4tnaf I wish i new more about PVC 3:46 PM Feb 21st

·  Joel Makower asks about green marketing #cm09 3:47 PM Feb 21st

·  #cm09 Joel Makower wants gree to equal better. work around the dogma. remember the business case, here. 3:51 PM Feb 21st

·  #cm09 question asked “the planet is your client” is an internal conversation? Ans. sometimes. sometimes we have to talk around the subject. 3:55 PM Feb 21st

·  Joel Makower #cm09 stories through design can/should/will integrate head and heart in the discussion 4:02 PM Feb 21st

·  AIGA #cm09 http://sustainability.aiga…. 4:04 PM Feb 21st

How does “Poison Plastic” translate to “Sustainable Plastic”? Anyone?

 

And so, as promised, I had sent an email requesting more information on PVC to Melissa (via Arbec Group), Vivienne Westwood and Grendene.

 

I received an email response from the Arbec Group immediately asking me which environmental and safety concerns I was referring to. A simple Google search might have given them an idea, but none the less, here was my response:

 

According to this 2005 Greenbiz article, “[h]azardous chemicals are used and released in this commonly used material, the second highest selling plastic in the world. Studies show links between chemicals created and used during the PVC lifecycle and cancer, reproductive and immune system damage, and asthma”.  The article claims that many companies have taken action in eliminating PVC from their products due to health, safety and environmental concerns such as Microsoft, Crabtree and Evelyn, Wal-Mart, HP, Adidas, Aveda, Bath and Body Works, the Body Shop, Gerber, Honda, Ikea, Lego Systems, Nike, Samsung, SC Johnson, Shaw Carpet, Toyota, Victoria’s Secret, Volkswagen, and Volvo. And of course, MEC as mentioned in the earlier post. The Centre for Health, Environment and Justice even maintains a “PVC: The Poison Plastic” campaign.

 

I have yet to hear back, but when I do I will post an update.  

 

So what do we have?

-These shoes are being marketed and sold as sustainable.

-We know that in 2005 companies such as adidas, Nike and Wal-Mart took steps to remove PVC from their products, as a result of the hazardous nature of the material.

-Melissa claims that Grendene is the “holder of exclusive injected thermoplastic”

-According to their website, Melissa has trademarked ‘MELFLEX’ which is “hypoallergenic and 100% safe for your health. It is odourless, neutral and natural”

-The companies involved have yet to comment on the hazardous reputation of PVC in the textile and apparel industry.

 

Let’s talk briefly on the importance of understanding the lifecycle of a garment. It may be true that the factory producing the PVC for this shoe company maintains “practically zero waste” and that the shoes are easily recyclable in house. The company boasts the sale of 176 million pairs of shoes per year. Surely all of these shoes are not sent back to the original factory in Brazil for proper breakdown.

 

There are quite a few shocking factors at play here: that a fashion/apparel company could so blatantly market itself as sustainable without feeling the need to support its claim; that the entire lifecycle (particularly post consumer) of the PVC is not taken into consideration when stressing the company’s take on its plastic “ecological manifesto”; and the lack of response for comment on the ‘sustainable nature of PVC’

 

Greenbiz article is available here

“PVC: The Poison Plastic” campaign is available here

Hong Kong Textile Conference Includes Eco-Component

 

Interstoff Asia Essential Spring 2009 Seminar Program includes an eco-textile panel component. The conference runs from March 18-20th, 2009. The eco-session on the 19th asks “Can sustainability survive the global credit crunch?” The panel was co-organized with Eco Textile News.

 

Brand Session:

Harsha Vardhan, H&M and Hans Buehr, Head of Purchasing, Triumph International. The session will be moderated by Mr. John Mowbray, Editor of Eco Textile News.

 

Supplier Session:

Mr. Paul Mui, Head of Business Management Textile Chemicals East Asia, BASF (China) Co Ltd. The moderator for this session has yet to be determined.

 

The second session on March 18th, titled “Supply Chain Management, CSR and the New Classification System of Interstoff”, will feature Mr Karl Borgschulze, Systain Consulting, Hong Kong.

 

As cited here on the registration form:

 

Mr Borgschulze will introduce the latest trends in the area of CSR and supply chain management in six aspects:

  • Social aspects along the supply chain
  • Climate change and its relevance for fabric supplier
  • Sustainable reporting along the supply chain
  • The new classification system
  • The integration of existing standards into the system
  • Opportunities for exhibitors and visitors

Mr Borgschulze who has more than 20 years’ experience in international supply chain management and in ecological optimization of value chains majoring in the textile sector, is the Managing Director of Systain Consulting Asia. Mr Borgschulze was involved in the development of a number of ecological standards such as Pure Wear, bioRe® and the IVN standard, and has since 1999 been a member of the Scientific Advisory Council of the German DTNW Textiles Research Centre in Krefeld. Mr Borgschulze has extensive project experience across the continent from Europe to Asia.

 

Source: Eco Textile News, Interstoff Asia Essential and Messe Frankfurt Hong Kong

Global Surplus in Organic Cotton Production

 

According to this article by Eco-Textile News, although 2008 saw an increase in demand for organic cotton by 33%, global production was left with an 8% surplus. The article cites information released by non-profit Organic Exchange, who also claim that demand for organic cotton will likely result in a 24% increase in 2009 an worry that inventory will remain too high.

 

The Organic Cotton Market Report will be available in Feb 2009 for review.

FEI Conference

 

Clean Clothes Campaign via FEI

A home worker's work bench in Belgrade, Credit: Clean Clothes Campaign via FEI

Fashioning an Ethical Industry: Putting Ethics into Practice March 11th, 2009

 

This is a one day conference that will bring together experts in ethical fashion, as well as students and tutors, to discuss the current state of the ethical fashion industry, and ways to put ethics into practice. There is no question this will be an excellent conference.

 

You can read more about this year’s conference and speakers here.

To read a report on last year’s event click here, or to listen to a podcast, click here.

Source: FEI

The nature of your garment is to fall apart?

 

 

Another interesting article taken from The Independent today, discussed some frustrations in dealing with products that not only fall apart, but are designed to fall apart.

 

Thought it might be time for another poll.




Fast fashion to blame for female consumer complaints in the UK

 

Consumer complaints in the UK surrounding poorly made clothing increased by 22% in 2008, according to this article by The Independent. The article cites a report by Consumer Direct released today. It claims that the biggest consumer complaint amongst females came from ‘defective goods’, at 34%.

 

According to the article, “[i]n the past five years, with the rise of “value” retailers, the price of clothing has fallen by as much as 25 per cent, while shoppers have bought almost 40 per cent more garments. This suggests fast fashion may be behind the increase in problem items.”

 

The article also cites statistics from another report, released by Global Cool, stating that female shoppers spent £11 billion on clothes that were never worn last year.

 

Fast fashion has created systems that cycle through clothing at a speed impossible for consumers to keep up with, and impossible to produce proper value items.

 

What an incredible waste.

green textiles not popular among shoppers

 

A recent report by The Boston Consulting Group, “Capturing the Green Advantage for Consumer Companies,” surveyed the green consumer purchasing habits of 9,000 shoppers across nine countries.

 

One section of the report showed that consumers vary their green purchases by product category (see Exhibit 6 in the report). While 14% have bought green before, but are not buying it now and 28% are buying green sometimes, 50% have never bought green. Only 8% of survey participants buy green systematically. As a result, ‘Textiles and clothing’ was listed as the third lowest category.

 

The report also states the need for companies to keep potential consumers informed with green credentials. These days, what’s in a credential anyway? The report showed that almost survey participants “reported being confused when shopping for green products and uncertain about exactly what being green means, what benefits it provides, and how to tell if a product is green” (18).

 

The full report is available in PDF here and is worth a read if you are interested in green/ing consumer habits.