Category Archives: Lifecycle Analysis

Tracing Trash

Trash of Your Society (T.O.Y.S.), an art project of theSYNdicate, is on tour investigating the after-life-cycle of products, or artefacts (a.k.a. trash). Do you know what happens to your products once you’ve tossed them?

Here is part of ‘The Concept’:

The footsteps or traces that refuse leaves internationally, are the subject of the art project of theSYNdicate: how countries deal with refuse in different parts of the world; the global cycle of refuse; the dimensions of European refuse in Africa.

Transport routes of primary products as well as of finished consumer goods cover long distances, in this globalised world, with many stages, and with goods passing through many hands: sometimes transported goods describe a cycle, other times goods travel in a more one-dimensional perspective.

At the end of a cycle, for example, a number of high quality goods from the southern parts of the world land in Europe, to be sold at high prices, with a hefty profit margin – which drives turnover and stock exchange assets. African countries (and other continents and countries with similar social and economic conditions) are the destination, the recipients, of refuse: the results of agrarian over-production, electronic junk, garments (often second hand clothes), and many similar goods. In this cycle, the places that are the countries of origin (right at the start of the cycle), are left mainly with refuse and package material. Africa – the First World‘s testing ground or laboratory, and self-service shop.

You can buy stock in the project for 35Euro, and receive a piece of upcycled art.

Follow along their journey through the TOYS Blog. The images and stories may surprise you!

Source: psfk

Images via the TOYSTOUR

Social Biomimicry: Insect Societies and Human Design


How might ‘social biomimicry’ influence design within the context of socially, culturally, environmentally, and economically responsible systems of fashion? While this conference may not directly focus on fashion at the stage of design conception, it does concentrate on other stages, such as manufacturing, communications, transportation, and green building. Indirectly, lessons learned at all stages of the lifecycle should influence the designer at the early phases of initial conception.

“A pioneering collaboration among biologists, designers, engineers, and businesspeople, Social Biomimicry: Insect Societies and Human Design is a conference organized by graduate students and supported by the Frontiers in Life Sciences program at Arizona State University. This conference will explore how the collective behavior and nest architecture of social insects can inspire more efficient and sustainable solutions to human challenges in areas such as manufacturing, communications, transportation, and green building. It will facilitate interdisciplinary exchange of concepts, perspectives, and tools that may enrich biology and advance biomimetic design. Finally, it will address fundamental issues in social biomimicry, including its ethical and psychological implications. We invite you to join us for this exciting event February 18 – 20, 2010 at the Memorial Union, Arizona State University, Tempe Campus.” (ASU)

Title: Social Biomimicry: Insect Societies and Human Design
Location: Arizona State University
Link out: Click here

Start Date: 2010-02-18
End Date: 2010-02-20

Source: Core77 and ASU

Bamboo// Continued Misconceptions

With the current spotlight on ‘green’ fashion over at Vogue U.K. via Livia Firth and the Green Carpet Challenge, we were surprised to see bamboo as designer Linda Loudermilk’s fibre of choice for Colin Firth’s suit at the premier of Tom Ford’s “A Single Man” in Paris.

Despite the comments out of Loudermilk’s office, we’re not quite convinced it was a responsible choice. Even if we were to believe that this bamboo was in fact not rayon, meaning that it was mechanically processed, not chemically processed, and that such mechanical processing was done without violating any human rights, we still think it’s an inappropriate fibre to showcase due to the global misconceptions on the use of bamboo as a responsible fibre both within and outside of the ecofashion movement.

Why not utilize the opportunity to showcase this design in linen, hemp or peace silk?

Here is a refresher on the potential social and environmental (not to mention cultural and economic) consequences of the use of Bamboo fibre, taken from our Fibre Analysis:

Still don’t believe us? Still not convinced? Read more on treehugger, the Competition Bureau of Canada, and Ecotextile News (re: FTC).

What do you think readers? When will the bamboo rayon train leave the ecofashion station?!?!

Source: treehugger and Vogue UK

Ethical Sourcing Forum North America 2010

The Ethical Sourcing Forum is a unique industry event that brings together members of the global sustainability community in order to address emerging sustainability and ethical supply chain challenges.

Here is the Agenda (subject to change):

Day 1: Thursday, March 18th, 2010.

7:45 AM  –  8:30 AM: Registration & Breakfast

8:30 AM  –  9:15 AM: Welcome Note and ESF Community Poll Findings

What are YOUR top sustainability issues and management challenges? (Kathrin Bohr, Director, ISS Advisory Services)

9:15 AM  –  10:30 AM: ‘VISUALIZE’ Panel Discussion

The Arc of Sustainability Progress: What have we achieved, where are we going and where do we need to be?

  • David Schilling, Program Director for Human Rights at Interfaith Center on Corporate Responsibility (Moderator)
  • Matt Kistler, SVP Sustainability, Walmart
  • Linda Yanz, Director, Maquila Solidarity Network
  • Stephen Howard, CEO, Business in The Community
  • Amy Hall, Director of Social Consciousness, Eileen Fisher
  • International Labor Affairs Bureau, U.S. Department of Labor

10:30 AM  –  10:45 AM: Spotlight on Innovation: Walmart’s Sustainability Index

  • Matt Kistler, SVP Sustainability, Walmart

10:45 AM  –  11:00 AM: Coffee Break/ Networking

11:00 AM  –  1:00 PM: RE-THINK LABS

Mini-Lab 1: Social Networking for Effective Stakeholder Engagement
(Kevin Long, Co-Founder, JustMeans & Brian Walsh, Head of Global Social Engagement, Liquidnet for Good)


Mini Lab 2:
Collaboration: Potential and Pitfalls
(Scot Sharland, Executive Director, Automotive Industry Action Group & Monique Oxender, Global Manager, Supply Chain Sustainability, Ford Motor Company)


Mini Lab 3:
Role of investment in driving CSR progress
(Garry Bell, VP Global Marketing for Gildan Activewear & Curtis Ravenel, Analyst at Bloomberg)


Mini Lab 4:
Measuring and Reporting Environmental & Social Impacts
(TBC)

1:00 PM  –  2:15 PM: Lunch

Joe Sibilia, Chief Visionary Officer of CSRWire and David Mager, President, Major Environmental Solutions  and Co-organizer of Earth Day preview their new book: Street Smart Sustainability – The Entrepreneurs Guide to Profitably Greening Your Organization’s DNA

2:15 PM  –  4:15 PM: RE-THINK LABS

Mini-Lab 5: New Models for Sustainable Purchasing and Factory Compliance (Amy Hall, Director of Social Consciousness, Eileen Fisher  & Julie Yan, Manager, Hudson Bay Company)

Mini Lab 6: New Approaches to Factory Compliance
(Marie David, Director, Corporate Strategy & Sustainability, Walmart)

Mini Lab 7: Transparency in Supply Chain (Chuck Goncalves, Director of Global Responsibility for the America’s Region, Gap)

Mini Lab 8: Managing Supply Chain Environmental Risk: ” Both Win” Tools and Approaches (Jia Liu, Intertek Sustainability Solutions with Supplier (TBC), moderated by The Home Depot)

4:15 PM  –  4:30 PM: Coffee Break/ Networking

4:30 PM  –  5:30 PM: Panel Disussion: What Combination of Strategy and Tactics Really Drives CSR Progress?

  • Moderator: NY Bureau Chief, major international magazine (To be confirmed)
  • Genevieve Taft, Global Workplace Rights, The Coca-Cola Company
  • Sherlyn Broderson, Ethical Sourcing and Sustainability Manager, Cadbury
  • Frank Rexach, VP and General Manager, Haworth
  • Judi Kovacs, VP EHS Programs, NBC Universal

5:30 PM  –  7:00 PM Cocktail Reception

Day 2: Friday, March 19th, 2010

8:00 AM  –  8:30 AM: Breakfast

8:30 AM  –  9:00 AM: Keynote Presentation
TBC

9:00 AM  –  10:00 AM: Presentation: Child/Forced Labor Preview of New Anti-Child/Forced Labor Supply Chain Management Criteria

CREA (Center for Reflection, Education and Action) will preview its work on developing ethical supply chain management criteria (contracted by the U.S. Dept. of Labor)

10:00 AM  –  10:15 AM: Coffee Break/ Networking

10:15 AM  –  12:15 PM: SOLUTION LAB – Backcasting: Developing Your Sustainable Roadmap

A hands-on collaborative sustainability decision-making / solution session involving the technique of reframing – a model for examining challenges from multiple stakeholder vantage points in order to uncover previously unseen perspectives and decision paths.

12:15 PM  –  1:45 PM: Lunch/ Closing Remarks


Source: Ethical Sourcing Forum Agenda

Title: Ethical Sourcing Forum North America 2010
Location: New York
Link out: Click here

Start Date: 2010-03-18
End Date: 2010-03-19

Can Design Change Behaviour?

This question was answered recently by Banny Banerjee, Director of the Stanford Design Program and Associate Professor of Mechanical Engineering.  In short, his answer is YES!

“Our behavior is deeply influenced by the norms and frameworks that surround us and design can be used to create systems and experiences that work with an underlying understanding of human behavior and cause people to fall into entirely new patterns of behavior,” says Banerjee, an associate professor of mechanical engineering.

Because behavior can be influenced—not just observed—it provides an important opportunity for tackling complex challenges such as sustainability.

“That opportunity is perhaps best addressed with design. Uniquely trained to simultaneously consider human factors, technology and business factors, designers can help identify a behavioral goal (e.g. reduce energy use) and then work from that to employ the best systems, ideas, experiences, and technologies to enable alternate realities in the future.”

Banerjee’s work, which is related to energy consumption in the home, has shown that designers should focus on ways to appeal to the ‘irrational‘ side of consumers.  That’s the side that chooses to buy the designer t-shirt even though a generic brand t-shirt of equal quality is available at a much lower price.  According to ethnographic research,

“…consumers are not swayed to adopt solar power based on a rational comparison of dollars per watt, as much as on whether their neighbors have taken the plunge. Also, people do not have an intuitive understanding of energy like they do with time and money. It does not appear to be enough to flatly inform people of the facts of their energy usage. Instead emotional motivation, habits, and tiny choices that people make in their day-to-day lives without necessarily being conscious of them are important factors in how a crucial resource such as energy gets used.”

Can these ideas be applied to fashion design?  Absolutely!  Think of the previous passage like this:

…consumers are not swayed to adopt solar power ethical fashion based on a rational comparison of dollars per watt unit, as much as on whether their neighbors have taken the plunge. Also, people do not have an intuitive understanding of energy the impact of their consumption decisions like they do with time and money. It does not appear to be enough to flatly inform people of the facts of their energy usage the impact of their consumption decisions. Instead emotional motivation, habits, and tiny choices that people make in their day-to-day lives without necessarily being conscious of them are important factors in how a crucial resource such as energy gets used consumption decisions favour sustainability.

The current fashion industry is largely driven by a ‘fast-fashion’ trend.  A popular arguments is that the consumer is driving this trend and companies that do not comply will fail miserably.  The problem with this argument is that it assumes that the consumer is at the bottom of a pyramid of responsibility and the designer is, of course, at the top simply creating products needed craved by consumers.  But, if designers, through their actions (read: designs), can change behaviour, responsibility is suddenly shared between parties involved in the system (including brands).

In a conversation with Mary Hanlon, she brought up the idea of applying design concepts to address sustainability.  Using end-user experience as a focus, Mary made the following point:

“When we consider that the impact of a garment on the user side of the life-cycle is often larger than on the production side, it becomes clear that the consumer experience cannot be ignored.  We need to change the norms and frameworks that surround consumers to create systems that move toward sustainability.  If fashion designers are able to change consumer perception through aesthetic based frameworks, they have the responsibility to change behaviour.”

Changes in consumer behavior can be done through a variety of strategies including the choice of materials and effective labelling of care requirements which was discussed before on SA.  Some other strategies can be found here.  Perhaps the most recent example is that of Brazilian company Tristar Jeans which advocates freezing your jeans instead of washing them which is only necessary to remove stains.  Also, their jeans are reversible allowing longer wear time between washes.  For more on Tristar click here.

Midway: Message from the Gyre

We’ve lost our sense of outrage” (Chris Jordan, TEDtalk, June 23, 2008).

How do we change? We change through behaviour, says photographer Chris Jordan.

His book, Running the Numbers: An American Self Portrait, is available for direct purchase through his website, and also via Amazon, through the SA [reading list].

This short film speaks for itself:

Jordan presents his research and master imagery in TEDtalk: Picturing Excess:

Source: chris jordan photographic arts

Go Green Week, 2010 // The University of the Arts

Timo Rissanen offers a great post with his notes on ‘The Sustainability Equation: Ethics and Aesthetics in Contemporary Fashion’ and on the ‘Ethics and Aesthetics = Sustainable Fashion’ exhibit at Pratt on his personal blog “Timo Rissanen: Fashion Creation Without Fabric Waste Creation.”

Not to be confused with the Pratt exhibit, that runs until the 20th of February, the graduate students of the MA in Fashion and the Environment over at the London College of Fashion will host “[a]n informal evening called Ethics+Aesthetics = Sustainable Fashion, […] on Friday 12th February at the HUB” for Go Green Week 2010, along with other awareness campaigns such as a fashion swapshop and workshops.

Here is message from the MA Fashion and the Environment students via the Centre for Sustainable Fashion with all of the details:

“Fashion is saving the world this week at the University of the Arts! The first UAL Go Green Week of 2010 at The University of the Arts is fast approaching, held the week of the 8th until the 12th February, and the students from the LCF course MA Fashion and the Environment, who are advocates of an ethical and sustainable fashion industry; based at the Centre for Sustainable Fashion, are raising awareness throughout the University of the exciting and innovative developments of sustainable design within the fashion and textile industries.

We have a couple of, what promise to be, exciting and informative events organised for Go Green week, in order to increase public consciousness of environmental issues that are becoming increasingly prominent of late in the industry. Over the course of the week, the Fashion and the Environment students are out to spread the word about what you and I can do to make our wardrobes greener, so to speak! Green is the new black, darling!

A Fashion Swapshop is organised for Thursday the 11th Feb, at the HUB, at the Davies Street between 6pm and 9pm. We are invited to search our wardrobes for garments we never wear, bring them along, and swap them for ones we will wear and love. The Swapshop is not the only focus of the evening, as it will also include speakers from textile recycling company TRAID who aim to protect the environment by diverting clothes from landfill, clothing customising workshops, and, for one night only in London, a vintage clothing stall all the way from Italy–Mercatino Michela.

An informal evening called Ethics+Aesthetics = Sustainable Fashion, will be held on Friday 12th February at the HUB, at the Davies Street between 7pm and 9pm (the bar will be open) introducing and exploring the diverse and innovative areas of sustainability within the Fashion and Textile Industry. This event will be personally hosted by MA Fashion and the Environment students from LCF in collaboration with the Centre for Sustainable Fashion. Open to all students from around the university , we are invited to come along to learn more and find out why this is such a vitally important area of contemporary design, ask questions and even get advice regarding sustainable design for our own projects. This evening promises a scintillating line up of from ethical clothing companies such as: People Tree, Ethical Fashion Forum and, Environmental Justice Foundation (also selling their t-shirts) who will be discussing the work they do to play an important role in a changing industry. The evening will also include a short film made by the MA Fashion and the Environment students, showcasing the variety of work and unique individual talents all working towards securing a more sustainable fashion future.”

More info at SU Arts University Student Union.

Source: CSF

Gallatin Eco-Fashion Week

“Save the dates for a dynamic line-up of informative lectures and panels, roundtable discussions, educational workshops, presentations, art installations, and fashion shows that will uncover the trends emerging throughout the world of eco-fashion. The majority of ideas featured at Gallatin Eco-Fashion Week 2010 will highlight the unique, original research of Gallatin community members.

Gallatin Eco-Fashion Week not only recognizes environmentally and socially responsible fashion, but also critically examines what the terms “eco” and “green” really mean within the fashion world. The event is organized by a diverse committee comprised of students, alumni, faculty, and administrators.” (NYU, Gallatin Eco-Fashion Week)

Here is the Schedule:

Monday, January 25

Opening Night
“Eco Chic: Art Representation & Green Living” panel discussion
5:30 – 8 p.m.

Tuesday, January 26

Gallatin Galleries Exhibit
Eco-inspired works by the Gallatin community
9 a.m.–7 p.m.

“Shades of Green”
Eco Talks
10 a.m. – 12 p.m.

“Shades of Green” lunchtime roundtable discussions
12:30 p.m. – 2 p.m.

Fashion Workshop
“Working with Sustainable Materials”
2 p.m. – 5 p.m.
Please RSVP

Wednesday, January 27

Fashion Workshop
“Fashion Sketching for the Aspiring Designer”
12 p.m. – 2 p.m.
Please RSVP

Workshop
“Up-cycling for Accessories”
3 p.m. – 5 p.m.
Please RSVP

“Haute Eco-uture” Fashion Show
Featuring designs by Gallatin students and alumni
6:30 p.m.

All events will be held at the NYU Gallatin School of Individualized Study / 1 Washington Place, New York, NY, 10003 (valid ID required toenter building).

For more information: contact Jessica Lee.

Title: Gallatin Eco-Fashion Week
Location: New York
Link out: Click here
Start Date: 2010-01-25
End Date: 2010-01-27

Source:  NYU and Ecouterre

Green Carpet Challenge

We can’t celebrate good intentions, we have to celebrate beauty(Dilys Williams, London College of Fashion)

We’ve really been enjoying watching Mr. Darcy actor Colin Firth’s wife Livia Firth challenge herself to take on ethical fashion this award season. Livia is no stranger to ethical style, however, considering she’s the owner of ethical shop Eco Age in London.

She’s been blogging about the Green Carpet Challenge over at Vogue UK, so that we can follow along with her on this incredible journey. Along the way, she’s been interviewing ethical fashion gurus like London College of Fashion Dilys Williams and ethical designer Christopher Raeburn.

Be sure to follow her as she takes on this challenge!

Vanished Bodies and Eternal Presence, Monumenta 2010

If you find yourself in Paris sometime before February 21st, make sure to check out Monumenta 2010: Christian Boltanski’s Personnes at the Grand Palais.

In Personnes, Boltanski asserts that relics have become “vestiges of anonymous people, traces of strangers, with which it seems to be a question of communicating.” He cites Rolland Barthes, in the context of photography to support this question: ““A photo is literally an emanation from the referent. From a real body which was there, proceed radiations which ultimately touch me, who am here; the duration of the transmission is insignificant; the photograph of the missing being will touch me like the delayed rays of a star.” What “happens” therefore escapes any rational reduction: it is a matter of structuring the vanished body and eternal presence around a certain idea of the exhibition, a way of making manifest which opens the door to emotion.”

I stumbled upon this exhibit via Style Bubble. Here is what fashion blogger Susie Bubble had to say: “I’m simultaneously bemused and slightly saddened though that the next time I’m in the Grand Palais in March, all of this will be gone and in its place will be whatever runway setup Chanel decides upon for their A/W 10-11 show…”

Allan Chochinov at Core77 is often quoted for this statement: “Designers think they are in the artifact business, but they’re not; they’re in the consequence business.” (You can read more on responsible design in Chochinov’s Manifesto, found in the SA Reading section.) Although for me, obviously subjective in the SA context, Personnes reminds me of both artifact and consequence. It has me asking “What is the relationship between artifact and consequence in Boltanski’s work?” Seen through the lens of social, cultural and environmental responsibility, the exhibit is perhaps even more striking—more appalling (again, subjectively speaking). So I’m interested readers, what are your thoughts?

Image Source: Flickr via Style Bubble