Category Archives: Socially Responsible Design

Objectified set for a special Vancouver screening

You might remember an earlier post re: this documentary, but if not you can still watch the trailer and read up on it here.

At last the film will be showing in Vancouver.

Tuesday, May 5, 6:30pm
Vancouver BC, Canada
Rio Theatre
Post-film Q&A with Gary Hustwit
Tickets on sale now

Source: Objectified

Ethical Fashion Show goes mobile

The Ethical Fashion Show® is traveling this year and will be in Milan March 1-3.

Round tables: Fashion as a tool for development/Sustainability and Fashion

Source: Eco Fashion World and Ethical Fashion Show®

slogan t-shirts: what do you think?

Katharine Hamnett, Slogan T-Shirt "No More Fashion Victims"

I have been obsessed with U.K. designer Katharine Hamnett for a long time. In fact, it was her slogan t-shirts that first showed me that there was opportunity to transform this industry; she is the quintessential example of a pissed off designer who refuses to stand for the high human cost of fashion. She is dedicated to the promotion of organic cotton, and runs a strong campaign against the conventional ‘white gold’:

“Conventional cotton represents 10% of world agriculture and uses 25% of the world’s pesticides.

100 million conventional cotton farmers, from Russia to South Africa, are living in conditions of abject poverty and near starvation.

Conventional cotton subsidies funded by American taxpayers are causing poverty in the developing world as they lower the world price for cotton. (Americans are the only ones that can change this by writing to their Congress people and telling them they insist on organic cotton clothing.)

20,000 people die every year from accidental pesticide poisoning in conventional cotton agriculture (World Health Organisation). Death by starvation is alarmingly prevalent and 200,000 cotton farmers commit suicide annually due to spiralling debts incurred from buying pesticides. A further 1,000,000 people a year suffer from long-term pesticide poisoning (Pesticide Action Network).

However, if farmers grow cotton organically and can sell it as such, this dire situation is reversed.

By growing organically, farmers get a 50% increase in their income – due to a 40% reduction in costs – and the 20% premium they receive for producing organic cotton allows them to feed, clothe, educate and provide healthcare for their children.

Organic cotton helps farmers trade their way out of poverty. It’s the only formula for survival in the cotton sector in the developing world.”

(Katharine Hamnett, Campaigns: Organic Cotton)

Another company that offers slogan t-shirts is American Apparel. I have been familiar with their ‘Legalize L.A.’ campaign shirt, but only recently came across their ‘Legalize Gay’ slogan t-shirt. The American Apparel slogan t-shirt wants you to promote and support the repeal of prop 8.

It got me thinking. For me, these slogan shirts represent the convergence of fashion and politics in a clear and positive way; they offer the consumer a sense of empowerment, and send a clear message of support. But what do you think?

Two very different questions….

the science of design

'Wonderland' movie still

‘Wonderland’ is an amazing example of a fashion designer and a scientist working together in search of sustainable fashion design solutions. The interdisciplinary nature of this project draws attention to the fact that a designer is not limited to work only in the confines of traditional fashion. Textile science can help designers think outside the strictly aesthetic context of their design, taking it to another level. The Helen Storey Foundation is dedicated to the promotion of creativity and innovation through collaboration. ‘Wonderland’ is a design project that explores the design potential of biodegradable materials. I suggest watching the Reuters video first for some background context. Then move on to watch the project finale video.

Source: Center for Sustainable Fashion and The Helen Story Foundation

Compostmodern09 tweet along

Below is my tweet along for Compostmodern09, which took place on Sat. Feb 21^st 09. This event was greatly inspiring, and I will be writing a post soon on the over all themes of the conference and where the convergence into sustainable fashion design comes into play. Stay tuned for that post (and some images as well).

· excited to be at #cm09 8:19 AM Feb 21st

· #cm09 only 5000 days left. take it as fact. 9:55 AM Feb 21st

· #cm09 Allan Chochinov ten rules applicable to fashion design. 10:23 AM Feb 21st

· Michel Gelobler: design through the lens of soul and policy coming up, #cm09 10:26 AM Feb 21st

· wonderment being made plain/plain being made wonderment cm#09 10:28 AM Feb 21st

· Michel Gelobler certainty/worry/sorrow/hope #cm09 10:30 AM Feb 21st

· need to bend the Al Gore curve #cm09 10:32 AM Feb 21st

· Michel Gelobter: what we have, what we are using, need to establish equilibrium looking to connect product to solution. #cm09 10:40 AM Feb 21st

· #cm09 we own the solution not the problem, Michel Gelobter 10:43 AM Feb 21st

· Michel Gelobter #cm09 further mention of the design acccord http://tinyurl.com/b5yzl4 10:47 AM Feb 21st

· Saul Griffith howtoons http://www.howtoons.com/ #cm09 10:52 AM Feb 21st

· Saul Griffith: 2008, the year of ‘peak waste’ #cm09 11:03 AM Feb 21st

· Saul Griffith: need to re-design everything. make it small, fish shaped,slow. need a new soundtrack, font, aesthetic. need a bob dylan.#cm09 11:14 AM Feb 21st

· Saul Griffith: we need an heirloom culture #cm09 11:17 AM Feb 21st

· Saul Griffith: I’m an earth fucker and so are you, #cm09 11:19 AM Feb 21st

· Saul Griffith: http://www.wattzon.com/ #cm09 11:20 AM Feb 21st

· Saul Griffith: soon to be born child going to kick ninja ass #cm09 11:23 AM Feb 21st

· Saul Griffith: the planet is the new design client. #cm09 11:25 AM Feb 21st

· HR + PR does not equal CSR 11:55 AM Feb 21st

· Emily Pilloton #cm09 1. what>how (sustainability=human+environment) 1:59 PM Feb 21st

· Emily Pilloton #cm09 2. the other 90% is next door (local+global) 2:00 PM Feb 21st

· Emily Pilloton #cm09 3. always bring pom-poms (and a picket signs) 2:00 PM Feb 21st

· Emily Pilloton #cm09 4. scalable systems, not stuff (take the product out of product design) 2:01 PM Feb 21st

· Emily Pilloton #cm09 5. 2 (thousand) heads are better than one (the more the merrier) 2:02 PM Feb 21st

· Emily Pilloton #cm09 6. more cattle, less hat (stop talking and just do it) 2:03 PM Feb 21st

· whats the opportunity for graphic design, asks Makower..needs to play a bigger role. 2:05 PM Feb 21st

· Emily Pilloton #cm09 started project H with 400$ in her bank 2:08 PM Feb 21st

· take the poll http://tinyurl.com/coebq5 2:10 PM Feb 21st

· Watching Pam Dorr short film “Housing Hope” 2:15 PM Feb 21st

· John Bielenberg and Pam Dorr #cm09 spoke on Project M, and some amazing housing projects. 2:17 PM Feb 21st

· John Bielenberg wants you to think “wrong” so you can find solutions. Inspired by Sambo rural studios and a beautiful mind. 2:19 PM Feb 21st

· John Bielenberg #cm09, breakthroughs happen in your late 20’s-he is inspired by grad/students. 2:22 PM Feb 21st

· #cm09 project M: think wrong http://www.projectmlab.com/ 2:23 PM Feb 21st

· #cm09 project H http://www.projecthdesign.com/ 2:25 PM Feb 21st

· all speakers at #cm09 stress the importance of serendipity in the process 2:30 PM Feb 21st

· Dawn Danby #cm09 takes an interdisciplinary perspective on responsible design 2:38 PM Feb 21st

· Dawn Danby #cm09 concerned with the small size of sustainable design social network 2:41 PM Feb 21st

· Dawn Danby #cm09 asks “are we not educating our designers correctly?” this is my research question (fashion designers) 2:45 PM Feb 21st

· Dawn Danby #cm09 “1. be cool w/ paradox 2. learn the local language 3. reconsider work worth doing 4. YOUR CLIENT IS THE PLANET” 2:46 PM Feb 21st

· Dawn Danby #cm09 talking: sustainability is not a communist plot…semantics are crucial here. **YES!** 2:54 PM Feb 21st

· Dawn Danby #cm09 designers are looking for direction-but they still need to understand the numbers in product lifecycle analysis 3:01 PM Feb 21st

· Dawn Danby-if your client is the planet…then it’s on you to figure out how to solve the problems that weve got and how to pay for it 3:03 PM Feb 21st

· Dawn Danby #cm09 “we need to get rid of our specialness” and open it up to others, interdisciplinary partnerships 3:04 PM Feb 21st

· Nathan Shedroff #cm09 is about to tell us what we can do Monday morning, when we wake up at work with all of this. 3:08 PM Feb 21st

· Nathan Shedroff #cm09 conservative = conservation start the ‘conservative’ movement with the actual definition 3:15 PM Feb 21st

· Nathan Shedroff #cm09 don’t use green… use blue… it comes off more effective in business (without being too ‘environmental’) 3:17 PM Feb 21st

· Nathan Shedroff #cm09 OH… and use the work capital *this business advice is awesome* 3:18 PM Feb 21st

· Nathan Shedroff #cm09 use some sustainable frameworks: 1. lifecycle analysis 3:19 PM Feb 21st

· 2. natural capitalism (eco- efficiency).. 3:20 PM Feb 21st

· 3. cradle to cradle 3:20 PM Feb 21st

· 4. “natural step” (trademarked) 3:21 PM Feb 21st

· 5. biomimicry 3:21 PM Feb 21st

· (the point here is that these frameworks are all incomplete…they do not cover social, financial and environmental) 3:22 PM Feb 21st

· 6. Datschefski’s “Total Beauty” 3:23 PM Feb 21st

· 7. social return on investment (SROI)*very difficult to quantify* 3:24 PM Feb 21st

· 8. (last one) sustainability helix 3:24 PM Feb 21st

· Nathan Shedroff #cm09 wants you to bring the frameworks together for a good place to start..overlap them to cover all ground 3:25 PM Feb 21st

· Nathan Shedroff #cm09 wants you to design for use be the ‘apple’ and lead the way the challenge is on your compeditor will do it if you dont 3:27 PM Feb 21st

· Nathan Shedroff #cm09 wants you to design for dematerialization (all the way back) the whole lifecycle 3:29 PM Feb 21st

· Nathan Shedroff #cm09 wants you to think about material substitution. **in the context of fibre (textiles) diversify and substitute** 3:31 PM Feb 21st

· Nathan Shedroff #cm09 wants you to think local, to decrease transport. not always a good idea though. 3:32 PM Feb 21st

· transmaterialization, Nathan Shedroff #cm09, and informationalization, are more sustainable (still have impact) 3:33 PM Feb 21st

· Nathan Shedroff #cm09: next, design for durability (did i miss one? oops) 3:35 PM Feb 21st

· design with multifuction in mind, design for reuse: Nathan Shedroff #cm09 3:36 PM Feb 21st

· design for disassembly (Rickshaw zero bag example) http://www.rickshawbags.com/# 3:38 PM Feb 21st

· Nathan Shedroff #cm09: redesign the system (Curitiba, Brazil, example) 3:39 PM Feb 21st

· Nathan Shedroff #cm09 wants us to find new models, economic models suck (ex. GDP and GPI measurements) 3:41 PM Feb 21st

· Nathan Shedroff #cm09 said DONT USE PVC!!!!!! YES!!!! http://tinyurl.com/bftk4d *thank you!!* 3:42 PM Feb 21st

· How is this a debate, again? why are these shoes being sold as “sustainable” http://tinyurl.com/b4tnaf I wish i new more about PVC 3:46 PM Feb 21st

· Joel Makower asks about green marketing #cm09 3:47 PM Feb 21st

· #cm09 Joel Makower wants gree to equal better. work around the dogma. remember the business case, here. 3:51 PM Feb 21st

· #cm09 question asked “the planet is your client” is an internal conversation? Ans. sometimes. sometimes we have to talk around the subject. 3:55 PM Feb 21st

· Joel Makower #cm09 stories through design can/should/will integrate head and heart in the discussion 4:02 PM Feb 21st

· AIGA #cm09 http://sustainability.aiga…. 4:04 PM Feb 21st

Emily Pilloton talks responsible design

I just wondered onto this site from David Muro II ‘s blog, and wanted to post the link here. It is a video of Emily Pilloton speaking on ‘social minded product design’ at the Metropolis Conference. Pilloton was one of the guest speakers presenting this past Saturday at Compostmodern09 on her work as founder of Project H. Check out the video; these are product design concepts that need to be discussed in fashion design courses. They are interdisciplinary and the cross-over to fashion students is a necessary step toward sustainable fashion design.

The video link is embedded in the photo.

Or, follow this link to listen to Emily Pilloton talk about her work at Project H

Review: Do Good Design: How Designers Can Change the World, by David B. Berman

David Berman asks his reader to understand the ways in which design can impact society, arguing that it has the potential to change the world. Berman successfully establishes and outlines the need for change, and inspires his readers, both designer and design aficionado, to open their minds to the possibilities of a new design industry. What might such an industry look like? For starters, it would hold itself accountable.

With supporting Forwards from Erik Spiekermann (of Spiekermann Partners and Honorary Professor, University of the Arts in Bremen), Min Wang (Dean of Central Academy of Fine Arts School of Design in China and design director of the Beijing Olympics) and Richard Grefé (Executive Director of AIGA), there is no question that Berman’s work is not to be taken lightly.

It is not a book about outlining his own accomplishments as a designer, or his own designs. Rather, it stays focused on qualifying the ways in which design has failed democracy, the environment, the feminist movement, and in fact design itself.

All hope is not lost, as Berman maintains an extremely positive attitude in outlining the ways that design can be used toward creating positive and lasting change. The message is simple: designers have a social responsibility.

I absolutely loved this book, and can’t wait to use it as a guide in my own research.

Interested in taking this design pledge? Do it.

How does “Poison Plastic” translate to “Sustainable Plastic”? Anyone?

And so, as promised, I had sent an email requesting more information on PVC to Melissa (via Arbec Group), Vivienne Westwood and Grendene.

I received an email response from the Arbec Group immediately asking me which environmental and safety concerns I was referring to. A simple Google search might have given them an idea, but none the less, here was my response:

According to this 2005 Greenbiz article, “[h]azardous chemicals are used and released in this commonly used material, the second highest selling plastic in the world. Studies show links between chemicals created and used during the PVC lifecycle and cancer, reproductive and immune system damage, and asthma”. The article claims that many companies have taken action in eliminating PVC from their products due to health, safety and environmental concerns such as Microsoft, Crabtree and Evelyn, Wal-Mart, HP, Adidas, Aveda, Bath and Body Works, the Body Shop, Gerber, Honda, Ikea, Lego Systems, Nike, Samsung, SC Johnson, Shaw Carpet, Toyota, Victoria’s Secret, Volkswagen, and Volvo. And of course, MEC as mentioned in the earlier post. The Centre for Health, Environment and Justice even maintains a “PVC: The Poison Plastic” campaign.

I have yet to hear back, but when I do I will post an update.

So what do we have?

-These shoes are being marketed and sold as sustainable.

-We know that in 2005 companies such as adidas, Nike and Wal-Mart took steps to remove PVC from their products, as a result of the hazardous nature of the material.

-Melissa claims that Grendene is the “holder of exclusive injected thermoplastic”

-According to their website, Melissa has trademarked ‘MELFLEX’ which is “hypoallergenic and 100% safe for your health. It is odourless, neutral and natural”

-The companies involved have yet to comment on the hazardous reputation of PVC in the textile and apparel industry.

Let’s talk briefly on the importance of understanding the lifecycle of a garment. It may be true that the factory producing the PVC for this shoe company maintains “practically zero waste” and that the shoes are easily recyclable in house. The company boasts the sale of 176 million pairs of shoes per year. Surely all of these shoes are not sent back to the original factory in Brazil for proper breakdown.

There are quite a few shocking factors at play here: that a fashion/apparel company could so blatantly market itself as sustainable without feeling the need to support its claim; that the entire lifecycle (particularly post consumer) of the PVC is not taken into consideration when stressing the company’s take on its plastic “ecological manifesto”; and the lack of response for comment on the ‘sustainable nature of PVC’

Greenbiz article is available here

“PVC: The Poison Plastic” campaign is available here

Vivienne Westwood: PVC Debate

Vivienne Westwood: Lady Dragon

Vivienne Westwood recently teamed up with Melissa to create a new shoe collection. “The Fashion Audit: 02/02/09” in The Independent claims that these shoes are made from recycled rubber. The shoe company offers limited information on the details of the environmental factors associated with the plastic. One thing for sure, the shoes, like all Melissa shoes, are made from PVC (polyvinyl chloride). Now, I am no expert on PVC, that’s for sure, but I seem to recall the material being associated with some pretty serious safety and environmental risks. What’s changed? Apparently, at least one PVC manufacturer (Grendene), has been producing sustainable PVC since 1996?

Vancouver based Mountain Equipment Co-op (MEC) takes a clear stand against the use of PVC in its products. According to MEC,

“Polyvinyl chloride, known as “PVC” or simply as “vinyl”, is a common compound used in thousands of products. But for us and the planet, it’s bad stuff. During manufacture it produces potent carcinogens and toxins including dioxins, chlorine residue, and heavy-metal pollutants. Over their lifespan, PVC products can off-gas and leak some of their dangerous additives. PVC is difficult to recycle; most of it ends up in landfills. When burned, it releases further dioxins and gases such as hydrogen chloride.”

According to Melissa,

“Plastic is the chosen medium to communicate technology and renewal”

“Because our products are created from mono-materials they can be easily disassembled and recycled. Solid, liquid and gas residues, left over from our production process, are recycled and dealt with in-house. Nothing leaves the factory without being treated, resulting in practically zero waste.”

The company sources its PVC from Grendene, whose site offers no real information on the material. You can read the company’s Code of Conduct here, and a statement on PVC here

I have sent in an email to the people at Melissa, Vivienne Westwood, and Grendene requesting more information on PVC and will hopefully hear back and write more on the subject at a later date.

You can find “The Fashion Audit: 02/02/09” by Harriet Walker here

You can read more on Melissa’s sustainable plastic dreams, and the designers working with the company here

Social Alterations

An education lab for responsible fashion