Ethical & Profitable

One of the arguments against fair trade or ethical fashion I hear consistently is that it is not a profitable model.  Is this true?  Maybe the fashion business needs to reconsider their assumptions.  People Tree is just one example of a fashionable, profitable and fair trade fashion label:

Inside Fairtrade fashion – a day in the life of People Tree

Thanks to New Consumer TV for the clip.

Nadira Lamrad

Nadira is the co-founder of Social Alterations. She is currently completing her final year as a PhD Candidate at City University of Hong Kong.

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