ECO Fashion Week Vancouver, September 28th, 2010 // Day one: Carly Stojsic, WGSN.
| Carly Stojsic – Eco as Movement, Not Trend |
 Photo Credit: Kris Krüg, www.staticphotography, via Flickr.com |
BIO //
Carly Stojsic is Canada’s Market Editor for Worth Global Style Network and is a freelance trend forecaster for an array of clients. She joined WGSN, the world’s leading online service for global trend analysis, as a Market Editor in December 2007. Her extensive background in sourcing, trend forecasting and as a color specialist greatly augments WGSN’s customized consultancy services in creative intelligence. Click here to read more |
| NOTES // |
- WGSN predicts fashion internationally… based on their knowledge, Carly tells us about eco movements. Consumers are moving towards a eco friendly lifestyle – home grown food, sustainable power sources.
- WGSN think tank sees society having less of an identity now. Detroit is considering turning unused city lots into farmland.
- The majority of designers target 10% of richest consumers. Revolution is required to reach other 90%.
- Designers as activists.
- Zero waste designs cut from fabric using all of it; no waste. Recycled denim can be used as insulation in buildings.
- 2007 London – dissolvable dress showcased so no landfill destination.
- Denim dye process traditionally uses toxic chemicals, movement towards natural dyes, less harmful chemicals. Natural indigo and fruit dyes used for other fabrics.
- Many companies creating their own ‘green star’ system to monitor internal greening.
- True sustainability may be more about recycling synthetics, not using newly produced organic natural fibres. These wear better, wash easier.
- Bamboo fibres used in Japan. Decomposes harmlessly. Paper fibres used also for lace, knits, unique pressed fabrics.
- China will ban plastic bags handed out in stores June 2011.
- Mattel is producing eco accessories for Barbie. !
- Recycling used by artists, interior design, home fittings.
- Swaparama clothing swap parties popular. Repair also encouraged.
- Bicycling communities popping up internationally. Underground communities hold repair workshops, portable sound systems for bike parties.
- George from California kayaks to work after years of traffic jams. WGSN asks, ‘Where does he put his coffee?!’
|
Mary has a PhD in Sociology from University of Edinburgh, researching responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.
I enjoyed that she spoke on eco as a movement and not just a trend. Carly Stojsic also Speaks on fall-winter 2012-2013 macro trends!
http://tinyurl.com/6gcrdyg