Photo Credit: Kris Krüg, www.staticphotography, via Flickr.com
Carly Stojsic is Canada’s Market Editor for Worth Global Style Network and is a freelance trend forecaster for an array of clients. She joined WGSN, the world’s leading online service for global trend analysis, as a Market Editor in December 2007. Her extensive background in sourcing, trend forecasting and as a color specialist greatly augments WGSN’s customized consultancy services in creative intelligence. Click here to read more
WGSN predicts fashion internationally… based on their knowledge, Carly tells us about eco movements. Consumers are moving towards a eco friendly lifestyle – home grown food, sustainable power sources.
WGSN think tank sees society having less of an identity now. Detroit is considering turning unused city lots into farmland.
The majority of designers target 10% of richest consumers. Revolution is required to reach other 90%.
Designers as activists.
Zero waste designs cut from fabric using all of it; no waste. Recycled denim can be used as insulation in buildings.
2007 London – dissolvable dress showcased so no landfill destination.
Denim dye process traditionally uses toxic chemicals, movement towards natural dyes, less harmful chemicals. Natural indigo and fruit dyes used for other fabrics.
Many companies creating their own ‘green star’ system to monitor internal greening.
True sustainability may be more about recycling synthetics, not using newly produced organic natural fibres. These wear better, wash easier.
Bamboo fibres used in Japan. Decomposes harmlessly. Paper fibres used also for lace, knits, unique pressed fabrics.
China will ban plastic bags handed out in stores June 2011.
Mattel is producing eco accessories for Barbie. !
Recycling used by artists, interior design, home fittings.
Swaparama clothing swap parties popular. Repair also encouraged.
Bicycling communities popping up internationally. Underground communities hold repair workshops, portable sound systems for bike parties.
George from California kayaks to work after years of traffic jams. WGSN asks, ‘Where does he put his coffee?!’