The Centre for Sustainable Fashion has partnered with i-D to deliver a 12 part series designed to transform the way we buy, wear and consider fashion.
In i-Sustain: Issue III—the third instalment— Alex McIntosh investigates marketing, consumption and notions of a collective conscious while featuring designer Ruth Ferguson’s responsible swimwear collection: Olga Olsson
“We’re not foolish enough to think that in a few hundred words it’s possible to shed light on the ethical black hole from which the ‘democratically’ priced fashion we crave emerges but one thing is for sure, as long as we keep demanding it faster and cheaper that hole is going to get deeper.” (Alex McIntosh)
We’re already looking forward to the next issue. Be sure to follow this exciting project.
Past issues //
i-Sustain: Issue I, featuring Borders & Frontiers
i-Sustain: Issue II, featuring Partimi designer Eleanor Dorrien Smith
Source: The Bulletin, The Centre for Sustainable Fashion
Mary has a PhD in Sociology from University of Edinburgh, researching responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.
