Category Archives: Animal Rights

Social Alterations: Forum

How can education foster sustainable change toward socially responsible fashion and apparel design and manufacturing practices?

Social Alterations Forum

Social Alterations hopes to foster socially responsible fashion design education through aggregating relevant material that will inspire fashion/textile and apparel instructors, researchers, designers and design enthusiasts to get on board with thinking about consequence in the industry.

Sign up to the Social Alterations Forum if you’re interested in sharing and contributing ideas on curriculum, research, projects, materials, design, etc. with this community.

Biodiversity and Brand Logos

It is not uncommon to associate particular brands with certain animals.  Puma, Ecko, Abercrombie & Fitch, American Eagle Outfitters, Spyder and Osprey, just to mention a few.  In an effort to enlist brands in the fight to protect biodiversity and endangered species, Save Your Logo, a non-profit based in France is working with enterprises as partners to preserve the animals and plants that feature as their logos.  This is an innovative way to engage brands by appealing directly to their most important asset, their brand logo.  Kudos to Lacoste for being the first brand to sign up for this global initiative.




“For over 75 years a crocodile has been the LACOSTE logo. Now the brand will actively support projects selected by the GEF to safeguard or protect the endangered crocodile, alligator, caiman or gavial species, whose loss would jeopardize the biological balance of their natural habitats.

These action plans will help to conserve biodiversity and fight against the disappearance of these species, some of which are now reduced to just a few individuals: Alligators in China, Gavials or Crocodiles of the Orinoco River in the Amazon.”

Granted, it may not work for all but it certainly targets a large segment of the apparel market.