Designing values, Cradle to Cradle

No matter where we sit—consumer, designer, marketer, researcher, educator, etc.—on the global apparel supply chain, our understanding of responsibility stems from our values, individual or shared.

By design, we start with values (William McDonough)

We must constantly ask ourselves: “What are my values? What are my intentions? Do they align? How do they translate in practice?” Easier said than done? Not with Cradle to Cradle (C2C) design theory: C2C encapsulates values in design, by design.

 

Designers Accord – Sustainability in 7 – Bill McDonough from Core77 on Vimeo.

Image Source: “Am I happier now?” image by Carlotta Cataldi, of Slow Fashion Forward

Video Source: Core 77, Sustainability in 7 (via the Designers Accord)

 

Mary Hanlon

Mary is the founder, editor and lead contributor at Social Alterations. She is also a PhD candidate at the University of Edinburgh, where she researches responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.

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