No matter where we sit—consumer, designer, marketer, researcher, educator, etc.—on the global apparel supply chain, our understanding of responsibility stems from our values, individual or shared.
“By design, we start with values” (William McDonough)
We must constantly ask ourselves: “What are my values? What are my intentions? Do they align? How do they translate in practice?” Easier said than done? Not with Cradle to Cradle (C2C) design theory: C2C encapsulates values in design, by design.
Image Source: “Am I happier now?” image by Carlotta Cataldi, of Slow Fashion Forward