Ethical Fashion Forum inspires and rewards through INNOVATION

The 2011 Ethical Fashion Forum INNOVATION Award winners (UK) and shortlisted candidates (USA) have been announced!

With an expert judging panel, the INNOVATION award inspires and rewards, with winners showcased through widespread press coverage, an opportunity to show at Pure London (August) or Nolcha Fashion Week (September) and a professional photoshoot.

Head on over to EFF site to check out all the details:

EKO – Winner of Pure Award

Chichia for Made by Africa – Winner of Pure Award

Caipora – Winner of Accessories Award

A.L.A.S – Winner of PURE Spirit Award

Genuine Article – Winner of One to Watch Award

ULTRA – Winner of Innovation in Design and Sourcing Award

Shortlisted candidates for the Innovation USA Award have also been announced:

ADO Clothing


The Andean Collection

Auralis Inc


Carrie Parry





Congratulations to EFF, INNOVATION Award winners and all shortlisted entries!

Mary has a PhD in Sociology from University of Edinburgh, researching responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.

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