[Lesson 1] Sifting through the ‘Ecofashion Lexicon’

Lesson1This lesson introduces the following concepts: consumer choice, designer choice, the ‘Ecofashion Lexicon,’ greenwashing, unintelligent design, and cradle to cradle design theory. For more information on these issues, please visit the ‘Works Cited’ page at the end of the lesson.

* If you are planning to use this lesson, please let us know so that we may keep track of our progress.


Both consumers and designers alike have been left to fend for themselves when it comes to understanding the social issues and environmental concerns increasingly associated with the fashion industry. Signals of deception, such as greenwashing, as well as unintelligent designs that have created products with hidden ingredients, known as products plus, have seemingly hijacked the potential for any real choice to exist at all.

Click here to download this lesson: Lesson 1: Sifting through the ‘Ecofashion Lexicon’

Mary has a PhD in Sociology from University of Edinburgh, researching responsible fashion and transnational labour rights activism in the wake of the Rana Plaza building collapse in Bangladesh.

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4 thoughts on “[Lesson 1] Sifting through the ‘Ecofashion Lexicon’

  1. Triona O'Neill

    Hi Mary, I am using a Mac os x and I can not download the plugin to view this lesson, do you how to fix this problem?
    Thanks Triona

  2. maryhanlon Post author

    Hi Triona! Thanks for youe message. Let me look into this and message you back. What web browser are using? Talk to you soon!

  3. maryhanlon Post author

    Hi Cecelia,

    I’ve updated the file type…can you view the document now? Let me know!



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