Category Archives: Transparency

Community News

Shifu, via Sri Threads

If a product is not considered, they call it an inconsiderate design (Lorrie Vogel, on Nike designers creating their own vocabulary, Opportunity Green)

A roundup of some of the stories, headlines, and updates you may be interested in from in and around the community of socially responsible fashion design. This week’s roundup has a ton of videos—there is a lot going on in our community!

Core77

Next: “user centered ecosystems designs”

New production method: Enslaved spiders produce huge tapestry

 

Ecouterre

Does Greenwashing Exist in the Fashion Industry?

Ecotextile News

Eco-Textile Labelling Guide 2010

Ethical Style

‘18 Degrees of Inspiration’: 6 Degrees of Cool


More videos like this on www.t5m.com

My question is—will apparel brands and retailers demand new designers, merchandisers, and others who have committed to sustainability? Or will they continue hiring only those prepared to make financially cut-throat decisions for the sake of profits and margins? (Marsha Dickson, Discussion Forum: Just Style.com)

CSR Questions Arise About Project RED

Joel Makower: Two Steps Forward

Copenhagen Gets Down to Business

Just-Style.com

Discussion Forum, INSIGHT: Design education is key to sustainable fashion

MakeShift

Happy 100 Days to the MakeShift Project! SA had the chance to interview designer Natalie Purschwitz—click here to listen to this podcast, and others.

The Story of Stuff

Remembering Bhopal

The Story of Cap & Trade: Why you can’t solve a problem with the thinking that created it

The Uniform Project

Holiday Drive, double your donation: “eBay will match every dollar you donate during this holiday season up to $15k. If you’ve been waiting to donate, there is no better time than now.” (The Uniform Project) Click here to read more about the project.

The Uptake

Hopenhagen? No, thanks: Naomi Klein on COP15

Treehugger

Versace, Valentino, and Prada Packaging Supplier Cuts Ties With Rainforest Paper Producer

The Catwalk at COP15: Sustainable Fashion Design Competition in Copenhagen (Video)

Nike Considered’s Lorrie Vogel at Opportunity Green on Creating a Sustainable Design Ethos (Video)

University  of Delaware, UDaily

Fashion and Apparel Studies instructor promoting sustainability worldwide

Sri Threads

The Art of Shifu: Hiroko Karuno’s Original Interpretation of Traditional Woven Paper

Social Alterations has been in the news over the past few weeks for our upcoming interview with Noko Jeans (stay tuned!), and for Fashioning the Future:

Caution: Shameful Self Promotion Ahead!

CSR Asia

Your jeans are from North Korea

Ex-CSR Asia intern wins Sustainable Fashion Industry Award

Treehugger

London College of Fashion Draws Designs for the Future

Arts Thread

Fashioning the Future 2009 Awards, London

Glass Magazine

Fashioning the Future 2009

Copenhagen climate change conference: ‘Fourteen days to seal history’s judgment on this generation’

The-Economic-Observer-Bei-002

This editorial calling for action from world leaders on climate change is published today by 56 newspapers around the world in 20 languages

Copenhagen climate change summit – opening day liveblog

Editorial-logo-001

Today 56 newspapers in 45 countries take the unprecedented step of speaking with one voice through a common editorial. We do so because humanity faces a profound emergency.

Unless we combine to take decisive action, climate change will ravage our planet, and with it our prosperity and security. The dangers have been becoming apparent for a generation. Now the facts have started to speak: 11 of the past 14 years have been the warmest on record, the Arctic ice-cap is melting and last year’s inflamed oil and food prices provide a foretaste of future havoc. In scientific journals the question is no longer whether humans are to blame, but how little time we have got left to limit the damage. Yet so far the world’s response has been feeble and half-hearted.

Climate change has been caused over centuries, has consequences that will endure for all time and our prospects of taming it will be determined in the next 14 days. We call on the representatives of the 192 countries gathered in Copenhagen not to hesitate, not to fall into dispute, not to blame each other but to seize opportunity from the greatest modern failure of politics. This should not be a fight between the rich world and the poor world, or between east and west. Climate change affects everyone, and must be solved by everyone.

The science is complex but the facts are clear. The world needs to take steps to limit temperature rises to 2C, an aim that will require global emissions to peak and begin falling within the next 5-10 years. A bigger rise of 3-4C — the smallest increase we can prudently expect to follow inaction — would parch continents, turning farmland into desert. Half of all species could become extinct, untold millions of people would be displaced, whole nations drowned by the sea. The controversy over emails by British researchers that suggest they tried to suppress inconvenient data has muddied the waters but failed to dent the mass of evidence on which these predictions are based.

Few believe that Copenhagen can any longer produce a fully polished treaty; real progress towards one could only begin with the arrival of President Obama in the White House and the reversal of years of US obstructionism. Even now the world finds itself at the mercy of American domestic politics, for the president cannot fully commit to the action required until the US Congress has done so.

But the politicians in Copenhagen can and must agree the essential elements of a fair and effective deal and, crucially, a firm timetable for turning it into a treaty. Next June’s UN climate meeting in Bonn should be their deadline. As one negotiator put it: “We can go into extra time but we can’t afford a replay.”

At the deal’s heart must be a settlement between the rich world and the developing world covering how the burden of fighting climate change will be divided — and how we will share a newly precious resource: the trillion or so tonnes of carbon that we can emit before the mercury rises to dangerous levels.

Rich nations like to point to the arithmetic truth that there can be no solution until developing giants such as China take more radical steps than they have so far. But the rich world is responsible for most of the accumulated carbon in the atmosphere – three-quarters of all carbon dioxide emitted since 1850. It must now take a lead, and every developed country must commit to deep cuts which will reduce their emissions within a decade to very substantially less than their 1990 level.

Developing countries can point out they did not cause the bulk of the problem, and also that the poorest regions of the world will be hardest hit. But they will increasingly contribute to warming, and must thus pledge meaningful and quantifiable action of their own. Though both fell short of what some had hoped for, the recent commitments to emissions targets by the world’s biggest polluters, the United States and China, were important steps in the right direction.

Social justice demands that the industrialised world digs deep into its pockets and pledges cash to help poorer countries adapt to climate change, and clean technologies to enable them to grow economically without growing their emissions. The architecture of a future treaty must also be pinned down – with rigorous multilateral monitoring, fair rewards for protecting forests, and the credible assessment of “exported emissions” so that the burden can eventually be more equitably shared between those who produce polluting products and those who consume them. And fairness requires that the burden placed on individual developed countries should take into account their ability to bear it; for instance newer EU members, often much poorer than “old Europe”, must not suffer more than their richer partners.

The transformation will be costly, but many times less than the bill for bailing out global finance — and far less costly than the consequences of doing nothing.

Many of us, particularly in the developed world, will have to change our lifestyles. The era of flights that cost less than the taxi ride to the airport is drawing to a close. We will have to shop, eat and travel more intelligently. We will have to pay more for our energy, and use less of it.

But the shift to a low-carbon society holds out the prospect of more opportunity than sacrifice. Already some countries have recognized that embracing the transformation can bring growth, jobs and better quality lives. The flow of capital tells its own story: last year for the first time more was invested in renewable forms of energy than producing electricity from fossil fuels.

Kicking our carbon habit within a few short decades will require a feat of engineering and innovation to match anything in our history. But whereas putting a man on the moon or splitting the atom were born of conflict and competition, the coming carbon race must be driven by a collaborative effort to achieve collective salvation.

Overcoming climate change will take a triumph of optimism over pessimism, of vision over short-sightedness, of what Abraham Lincoln called “the better angels of our nature”.

It is in that spirit that 56 newspapers from around the world have united behind this editorial. If we, with such different national and political perspectives, can agree on what must be done then surely our leaders can too.

The politicians in Copenhagen have the power to shape history’s judgment on this generation: one that saw a challenge and rose to it, or one so stupid that we saw calamity coming but did nothing to avert it. We implore them to make the right choice.

This editorial will be published tomorrow by 56 newspapers around the world in 20 languages including Chinese, Arabic and Russian. The text was drafted by a Guardian team during more than a month of consultations with editors from more than 20 of the papers involved. Like the Guardian most of the newspapers have taken the unusual step of featuring the editorial on their front page.

This editorial is free to reproduce under Creative Commons


‘Fourteen days to seal history’s judgment on this generation’ by The Guardian is licensed under a Creative Commons Attribution-No Derivative Works 2.0 UK: England & Wales License.
Based on a work at guardian.co.uk.
Permissions beyond the scope of this license may be available at http://www.guardian.co.uk/environment/2009/sep/02/guardian-environment-team
(please note this Creative Commons license is valid until 18 December 2009)

Meet// Reyna Martinez: Stitched up in Honduras Speaker Tour

Over a two-year period, Russell managers carried out a campaign of retaliation and intimidation in order to stop workers at two of the company’s Honduran factories from exercising their right to organize and bargain collectively. (People & Planet)

Below is a message from Fashioning an Ethical Industry (FEI):

People and Planet and Labour behind the Label present Reyna Martinez – sharing her story of the mission to defend the human rights’ of factory workers supplying Fruit of the Loom in Honduras.

On November 7, 2008, a 36-page report documented serious violations of workers rights by the Russell Corporation, a company wholly owned by Fruit of the Loom. Over a two-year period, Russell managers carried out a campaign of retaliation and intimidation in order to stop workers at two of the company’s Honduran factories from exercising their right to form a trade union and bargain collectively.

The courage of workers in Honduras and a university boycott has forced Fruit of the Loom to listen to the pleas of their employees, and they are now negotiating with the union in Washington DC, which they previously refused to do.
Buy Right
Hear Reyna Martinez’s story:

24th November: Edinburgh University David Hume Tower, Conference Room
25th November: Birmingham University, Guild Council Chambers
26th November: Oxford University
27thNovember: Bristol Kino Cafe, Nice Tree Hill
30th November: London UCL University

For further information on the speaker tour please see the People and Planet website

Source: People and Planet, via FEI

Summary of the CSR – Asia Summit 2009

CSR Asia 2009

Panel Disucssion: Karamjit Singh (Editor, The Edge), Dato’ Yusli Mohammed Yusoff (Chief Executive Officer, Bursa Malaysia) and Richard Welford ( Chairman CSR Asia)

27th-28th October 2009 CSR – Asia held its 7th summit “Sustainable Business as the Road to Recovery” in Kuala Lumpur, Malaysia  on the most cutting edge CSR issues facing businesses in these turbulent times of trading. 

As I came to the conference with a fashion background, with knowledge of the direct implications CSR has on the textile and apparel industry, my perspectives and knowledge was over the course of two intense days challenged and greatly advanced.

 I therefore want to share with you some of the main topics and issues which were discussed throughout the summit.

 Richard Welford, Chairman of CSR – Asia kicked off the summit by highlighting what the recession has meant for CSR.

He started out by stating that “as many business leaders as well as other stakeholders and the general society assumed that the “trend” of ethical business practises would subside as a result of the recession they were wrong!  As it is now is more relevant than ever”.

He supported this by explaining how the recession has put a stronger focus on irresponsible business practises, which has resulted in consumers now demanding and expecting companies to take responsibility for how they make their money with transparency being key.

 CSR is also stronger than it was a year ago there has been budget increases within some CSR departments. However others have seen cuts in accordance with other departments as businesses have been hit by the recession.

 Further Richard announced the publication of Asian Sustainability Rating™ on www.csr-asia.comwhich provides an indepth assessment of CSR related disclosure of 200 of the largest companies across ten countries in Asia.

 In the panel discussion which followed where Richard Welford, Dato’ Yusli Mohammed Yusoff (Chief Executive Officer, Bursa Malaysia) and Karamjit Singh (Editor, The Edge) agreed that CSR will determine the winners and losers in the aftermath of the recession. A W recovery was predicted which was underpinned with the importance of companies looking internally for their competitive edge to enhance their brand reputation.

One issue, which was a coherent throughout the whole summit, was the importance of stakeholders.

Richard concluded the panel discussion by specifying “You cannot do CSR without stakeholder engagement and community investment”.

 Terence Lyons from Augure held a session on the future of stakeholder engagement. He stressed the importance of identifying your stakeholders within your value chain through an actionable framework. Further he provided a model of how to convince board of directors to provide recourses to CSR. One has to have a compelling story, position the big picture and then tie the big picture.

Ever heard about naked CSR? Well I had not, or at least until Ashley Hegland from Edelman explained the power and influence of viral marketing. As our generation is far more exposed to and engaged in opportunities of social media such as Facebook, Twitter, Youtube, blogging ect the slightly older generations (which normally are CEOs) are now identifying the potential and opportunities which the interactive media can have on their businesses.

Viral marketing is a great tool for companies to use to engage stakeholders with their CSR practices.

I was lucky to meet Allison Murry, former Head of Responsibility at T-Mobile which explained how T – Mobile created an interactive website where:

We want your help to design new mobile applications that will help tackle a social or environmental issue we all care about. 

Everyone can get involved by helping us choose the issues to focus on and share ideas for mobile applications. We then look into turning the ideas into mobile apps that will be launched for people to use that have a real impact. 

 Allison then told me about the first application they launched which was the:

Recycle Guide – save time, money and help the environment with our new mobile app

By using the Recycle guide you can discover where and when you can recycle within the UK. For more information visit http://thespark.t-mobile.co.uk/about/our-mobile-apps.

 A great initiative – and an inspiration for others to think outside the box!

 The issue of transparency and governance was quite engaging as to how this allow for better risk management and therefore will enable companies to identify their ESG risks. David Smith from RiskMetrics Group explained how adopting transparency would protect companies against “swimming naked when the tide goes out”. He also stressed the importance of this, as investors’ now wants to know the good and bad of a company’s CSR performance.

This was just a very brief summary of the summit and some of the key points which I took from it. However when I get the rest of my notes in order I will post another post with some further thoughts and ideas which was discussed.

Finally I would just like to thank CSR Asia for hosting such a inspiring and challenging summit and if anyone gets the chance to go next year when it’s held in Hong Kong – I would strongly recommend it!

 

Source: T-Mobile, CSR – Asia Summit 2009

[Lesson 1] Sifting through the ‘Ecofashion Lexicon’

Lesson1This lesson introduces the following concepts: consumer choice, designer choice, the ‘Ecofashion Lexicon,’ greenwashing, unintelligent design, and cradle to cradle design theory. For more information on these issues, please visit the ‘Works Cited’ page at the end of the lesson.

* If you are planning to use this lesson, please let us know so that we may keep track of our progress.

Introduction

Both consumers and designers alike have been left to fend for themselves when it comes to understanding the social issues and environmental concerns increasingly associated with the fashion industry. Signals of deception, such as greenwashing, as well as unintelligent designs that have created products with hidden ingredients, known as products plus, have seemingly hijacked the potential for any real choice to exist at all.

Click here to download this lesson: Lesson 1: Sifting through the ‘Ecofashion Lexicon’

Curb Your Consumption

MA Design Studies (MADS) student, Katie Hart has recently launched an initiative set to investigate the relationship between consumer behavior and over-consumption. Through the online lab, Curb Your Consumption, Hart shares her research and ideas, bringing together resources, news, events, and links on the subject.

Her final project explores patterns of consumption within the UK. Along the way, Hart hopes to “work with a diverse range of consumers to:

  • Educate and communicate the problems with over-consumption of fashion products in the UK
  • Understand what consumers need in order to actually change their behaviour (i.e. labelling, information pack, seminars etc)
  • Contribute to a grassroots movement of positive change in consumer behaviour” (Hart, About Me)

Here are some of the exciting things happening over on her site:

Hart has created a large visual artifact that illustrates “the problem with fashion overconsumption, and the global torment we are creating with this excessive spending” (Hart, About My Project). She will also be conducting a series of workshops. If you are interested in participating, be sure to contact her. Her book, titled Buy Now. Pay Later – today’s treasure is tomorrow’s trash, will soon be available on her site, and she is currently working on what she calls “bite-size learning materials” on the following topics:

  • Fibres and Fabrics – taking the microscope to our clothes
  • The hands that touch our fashion – a journey into the histories of our garments
  • Fast Fashion – the issues
  • Recycling/Reuse – what to do with your clothes when they are worn out

If you would like to learn more, be sure to follow Hart on her journey toward solutions for sustainable consumption and learn how you can ‘curb’ your consumption habits.

***Will you be in London the first week of December? Her work will be on display at the MA Design Studies Final Exhibition, Applied Imagination – Bringing Method to the Madness at T2 Truman Brewery – from 4th – 8th December 2009.

Here are some images of her work via the online lab:

The_global_problem with fashion2     So Far_So What     The_global_problem with fashion

For more images, visit Curb Your Consumption.

MADS is a graduate program offered through Central Saint Martins. For more information on the program, click here.

A New Approach to the Issue of Living Wages

Stitching a Decent Wage Across Borders[Worker sowing at home. India, 2009. © Ankur Ahuja/ Clean Clothes Campaign.]

One of the root causes of poverty wages in the industry is the power of global buyers to constantly relocate production in search of ever lower prices and better terms of trade. This power is used to exert a downward pressure on wages and conditions – labour being one of the few ‘production costs’ or ‘inputs’ that can be squeezed. 

The solution

The basic idea of the Asia Floor Wage is to put a ‘floor’ under this, thereby preventing this competition from forcing wages below poverty levels and making sure gains are more equitably shared along the supply chain. The Asia Floor Wage alliance have formulated a unified, regional demand for a minimum living wage which is decent and fair and which can be standardised and compared between countries. This regional collective bargaining strategy will unite workers and their allies from different Asian countries behind one wage demand. 

stitchwage-logosmall

The goal is to attain this standardised minimum living wage for workers across Asia through negotiations between garment industry employers and workers’ representative organisations, and with the mediation and support of governments, inter-governmental organisations and social movements.

The report constructed by the Asia Floor Wage organisation is available here.

Source: Asian Floor Wage

Watch//Waste = Food

“Waste = Food” is a fantastic documentary, perfect for incorporating into course curriculum as a visual aid to inspire fashion design students to think critically about ‘waste.’

Outline:

Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in na­tions like China and India. The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill. But there is hope. The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), produc­tion and consumption could become beneficial for the planet.

A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution.

 • Design every product in such a way that at the end of its lifecycle the component materials become a new resource.

 • Design buildings in such a way that they produce energy and become a friend to the environment.

Large companies like Ford and Nike are working with McDonough and Braun­gart to change their production facilities and their products. They realize that economically seen waste is destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste = Food. An amazing story that will definitely change your way of thinking about production and consumption.”

 

Director Rob van Hattum

Research Gijs Meijer Swantee

Production Karin Spiegel en Madeleine Somer

Editors in Chief Doke Romeijn en Frank Wiering

© VPRO

Source: Google and Tegenlicht

Let`s Clean Up Fashion: 2009 Report

Let’s Clean up Fashion 2009: The State of Pay Behind the UK High Street reports a disconnect between the what’s happening in the boardrooms, the development of corporate social responsibility (CSR) policies and procedures, and what is actually happening on the ground.

“Wages are low because they are kept that way through a global competition that engages workers, factories and whole countries in a race to the bottom – A race where the winners are those that can produce as quickly, cheaply and flexibly as possible” (LCUF, 2009 Report: 2)

LCUF 2009

 

According to Fashioning an Ethical Industry (FEI), this year’s guide is not only relevant to high street retailers, but should also be of interest to both fashion design students and tutors, “with indepth company case studies that can be incorporated into university projects or teaching.” (FEI)

“The scandalous truth is that the majority of workers in the global fashion industry rarely earn more than two dollars a day, in an industry worth over 36 billion a year in the UK alone.” (LCUF, 2009 Report: 2)

In this year’s report, Let’s Clean Up Fashion (LCUF) has claimed that “[n]o brand or retailer is paying its workers a living wage, or has yet put together a systematic programme of work that is likely to raise wages to acceptable levels in the near future.” (LCUF, 2009 Report: 3) In 2008, LCUF argued there are “four pillars that underlie a meaningful living wage initiative: using a collaborative approach by working with other companies, trade unions and labour rights groups; supporting worker organising and participation; addressing commercial factors throughout the supply chain and creating a clear road map to implementing the living wage for all workers.” (LCUF, 2009 Report: 4)  

The 2009 report lists high street companies who have lost the plot when it comes to basic human rights in the workforce, and presents in depth case studies of each, citing where and why they have fallen short, with comments on what they need to improve. Here is the list of companies included in the report:

Alexon, BHS, Ethel Austin, House of Fraser, Peacock Group, Asda/George, Clarks, Debenhams, French Connection, John Lewis, Laura Ashley, Levi Strauss & Co, Matalan, River Island, Sainsbury’s, Arcadia Group, Aurora Fashions, Burberry, Tesco, Gap, Marks & Spencer (M&S), Monsoon Accessorize, New Look, Next, and Primark.

Click here to read the report online, and here to download the full report in PDF.

Labour Behind the Label has been reporting on these issues since 2006. Click here for previous reports.

Labour Behind the Label. (2006 – 9) Lets clean up fashion: The state of pay behind the UK high street, Bristol: Labour Behind the Label.

 

Source: FEI and LCUP

Battle of the Care Tags: Gap 1969 versus Levi’s 501

Prediction: 2010 will be the year of the care tags. That is, responsible care tags, among mainstream retailers.

You may remember SA highlighting Gap Inc.’s short-sightedness when we took a closer look into their Clean Water Campaign. Although we commended the company for an effective goal implementation strategy, it was hard to ignore the areas in which the company’s analysis fell (and continues to fall) short.

For starters, they seem to have conveniently ignored the impact of their product user, the consumer. Gap Inc.’s impact assessment stops at the retailer! As a result, they have washed their hands of any social or environmental impact of any Gap Inc. product once it has been purchased by the consumer. An oversight as large as this, by a company as large as the Gap, is…well, very bad! For more details on the problems with this incomplete lifecycle analysis check out our earlier post.  

levis care tagsThankfully, Levi Strauss & Co. has recently extended its corporate footprint to include the impact of the user, and launched a new care tag campaign as a result.

To determine where even greater environmental improvements could be made, the company studied every stage in the life cycle of a typical pair of 501 jeans. The findings indicated that one of the greatest opportunities for reducing climate change and water impact happens after consumers take their jeans home. That’s why, in addition to asking consumers to donate used clothing to keep it out of landfills, Levi’s is encouraging consumers to wash less, wash in cold water and line dry when possible— all of which together reduces your climate impact from washing and drying your Levi’s jeans by more than 50 percent.” (Levi Strauss & Co

They have also gone ahead and acknowledged the impact of the end of life of their products in their analysis, through a partnership with Goodwill, and have even included a  new logo on the care take to symbolize encouragement for product donation.

Unfortunately, one huge social and environmental impact consideration that was missing from Gap Inc. care tags is also missing by Levi Strauss: information on best practices with respect to cleaning detergents!

According to William McDonough & Michael Braungart, in their book Cradle to Cradle: Remaking the Way We Make Things, laundry detergent is a classic example of design for the worst-case scenario. What does this mean? Well, it means that a universal strategy has been put in place to make sure that in every scenario the end result on the product is the same. Essentially, they argue that systems of universal design assume “a worst-case scenario; they design a product for the worst possible circumstance, so that it will always operate with the same efficacy.” (Braungart and McDonough, 30) In this case, “[c]leaning detergents lather up, remove dirt, and kill germs efficiently the same way anywhere in the world―in hard, soft, urban, or spring water, in water that flows into fish-filled streams and water channelled to sewage treatment plants” (29-30). The authors go on to argue that “[u]nder the existing paradigm of manufacturing and development, diversity―an integral element of the natural world―is typically treated as a hostile force and a threat to design goals.” (32) Although “the economic payoff immediately rises, the overall quality of every aspect of this system is actually in decline.” (35) Your laundry detergent is hostile!

Commenting on the Levi care tags, Michael Kobori, vice president of social and environmental sustainability at Levi Strauss, has stated that “[t]his is the first major step to begin to engage consumers in their environmental impact and what they can do reduce it” (Ecotextile News) We are hoping the next steps will reflect on solutions for consumer education in the detergent department.

It’s so unfortunate that Gap Inc. dropped the ball on this consumer education initiative. The Gap’s Clean Water Campaign only included the 1969 jean. Why isn’t the company doing more to promote best practices on the rest of its denim products? Rather, in the rest of all of its products! They likely will be doing so now.

You can look for the new Levi’s tags in the U.S. by Jan. 2010, and globally by Fall 2010. But wait! That’s not all…“[t]he Levi’s ® brand and Goodwill® will also spread the word to consumers through online viral campaigns and in retail store communications.”

Did you hear that Gap Inc.? You still have time to catch-up! Why not start your own online viral campaign and in store consumer education campaign? If you need any help, we’d be happy to walk you through the actual stages of your garments’ footprint…..

Reminder! The abstract submission date on the call for papers for Social Labelling in the Global Fashion Industry is November 15th. Click here for more info.

Source: Levi Strauss & Co and Ecotextile News

Work Cited: Braungart, Michael and William McDonough. Cradle to Cradle: Remaking the Way We Make Things. New York, NY: North Point Press, 2002.