Category Archives: recycle

Ethical Sourcing Forum North America 2010

The Ethical Sourcing Forum is a unique industry event that brings together members of the global sustainability community in order to address emerging sustainability and ethical supply chain challenges.

Here is the Agenda (subject to change):

Day 1: Thursday, March 18th, 2010.

7:45 AM  –  8:30 AM: Registration & Breakfast

8:30 AM  –  9:15 AM: Welcome Note and ESF Community Poll Findings

What are YOUR top sustainability issues and management challenges? (Kathrin Bohr, Director, ISS Advisory Services)

9:15 AM  –  10:30 AM: ‘VISUALIZE’ Panel Discussion

The Arc of Sustainability Progress: What have we achieved, where are we going and where do we need to be?

  • David Schilling, Program Director for Human Rights at Interfaith Center on Corporate Responsibility (Moderator)
  • Matt Kistler, SVP Sustainability, Walmart
  • Linda Yanz, Director, Maquila Solidarity Network
  • Stephen Howard, CEO, Business in The Community
  • Amy Hall, Director of Social Consciousness, Eileen Fisher
  • International Labor Affairs Bureau, U.S. Department of Labor

10:30 AM  –  10:45 AM: Spotlight on Innovation: Walmart’s Sustainability Index

  • Matt Kistler, SVP Sustainability, Walmart

10:45 AM  –  11:00 AM: Coffee Break/ Networking

11:00 AM  –  1:00 PM: RE-THINK LABS

Mini-Lab 1: Social Networking for Effective Stakeholder Engagement
(Kevin Long, Co-Founder, JustMeans & Brian Walsh, Head of Global Social Engagement, Liquidnet for Good)


Mini Lab 2:
Collaboration: Potential and Pitfalls
(Scot Sharland, Executive Director, Automotive Industry Action Group & Monique Oxender, Global Manager, Supply Chain Sustainability, Ford Motor Company)


Mini Lab 3:
Role of investment in driving CSR progress
(Garry Bell, VP Global Marketing for Gildan Activewear & Curtis Ravenel, Analyst at Bloomberg)


Mini Lab 4:
Measuring and Reporting Environmental & Social Impacts
(TBC)

1:00 PM  –  2:15 PM: Lunch

Joe Sibilia, Chief Visionary Officer of CSRWire and David Mager, President, Major Environmental Solutions  and Co-organizer of Earth Day preview their new book: Street Smart Sustainability – The Entrepreneurs Guide to Profitably Greening Your Organization’s DNA

2:15 PM  –  4:15 PM: RE-THINK LABS

Mini-Lab 5: New Models for Sustainable Purchasing and Factory Compliance (Amy Hall, Director of Social Consciousness, Eileen Fisher  & Julie Yan, Manager, Hudson Bay Company)

Mini Lab 6: New Approaches to Factory Compliance
(Marie David, Director, Corporate Strategy & Sustainability, Walmart)

Mini Lab 7: Transparency in Supply Chain (Chuck Goncalves, Director of Global Responsibility for the America’s Region, Gap)

Mini Lab 8: Managing Supply Chain Environmental Risk: ” Both Win” Tools and Approaches (Jia Liu, Intertek Sustainability Solutions with Supplier (TBC), moderated by The Home Depot)

4:15 PM  –  4:30 PM: Coffee Break/ Networking

4:30 PM  –  5:30 PM: Panel Disussion: What Combination of Strategy and Tactics Really Drives CSR Progress?

  • Moderator: NY Bureau Chief, major international magazine (To be confirmed)
  • Genevieve Taft, Global Workplace Rights, The Coca-Cola Company
  • Sherlyn Broderson, Ethical Sourcing and Sustainability Manager, Cadbury
  • Frank Rexach, VP and General Manager, Haworth
  • Judi Kovacs, VP EHS Programs, NBC Universal

5:30 PM  –  7:00 PM Cocktail Reception

Day 2: Friday, March 19th, 2010

8:00 AM  –  8:30 AM: Breakfast

8:30 AM  –  9:00 AM: Keynote Presentation
TBC

9:00 AM  –  10:00 AM: Presentation: Child/Forced Labor Preview of New Anti-Child/Forced Labor Supply Chain Management Criteria

CREA (Center for Reflection, Education and Action) will preview its work on developing ethical supply chain management criteria (contracted by the U.S. Dept. of Labor)

10:00 AM  –  10:15 AM: Coffee Break/ Networking

10:15 AM  –  12:15 PM: SOLUTION LAB – Backcasting: Developing Your Sustainable Roadmap

A hands-on collaborative sustainability decision-making / solution session involving the technique of reframing – a model for examining challenges from multiple stakeholder vantage points in order to uncover previously unseen perspectives and decision paths.

12:15 PM  –  1:45 PM: Lunch/ Closing Remarks


Source: Ethical Sourcing Forum Agenda

Title: Ethical Sourcing Forum North America 2010
Location: New York
Link out: Click here

Start Date: 2010-03-18
End Date: 2010-03-19

Green Carpet Challenge

We can’t celebrate good intentions, we have to celebrate beauty(Dilys Williams, London College of Fashion)

We’ve really been enjoying watching Mr. Darcy actor Colin Firth’s wife Livia Firth challenge herself to take on ethical fashion this award season. Livia is no stranger to ethical style, however, considering she’s the owner of ethical shop Eco Age in London.

She’s been blogging about the Green Carpet Challenge over at Vogue UK, so that we can follow along with her on this incredible journey. Along the way, she’s been interviewing ethical fashion gurus like London College of Fashion Dilys Williams and ethical designer Christopher Raeburn.

Be sure to follow her as she takes on this challenge!

Vanished Bodies and Eternal Presence, Monumenta 2010

If you find yourself in Paris sometime before February 21st, make sure to check out Monumenta 2010: Christian Boltanski’s Personnes at the Grand Palais.

In Personnes, Boltanski asserts that relics have become “vestiges of anonymous people, traces of strangers, with which it seems to be a question of communicating.” He cites Rolland Barthes, in the context of photography to support this question: ““A photo is literally an emanation from the referent. From a real body which was there, proceed radiations which ultimately touch me, who am here; the duration of the transmission is insignificant; the photograph of the missing being will touch me like the delayed rays of a star.” What “happens” therefore escapes any rational reduction: it is a matter of structuring the vanished body and eternal presence around a certain idea of the exhibition, a way of making manifest which opens the door to emotion.”

I stumbled upon this exhibit via Style Bubble. Here is what fashion blogger Susie Bubble had to say: “I’m simultaneously bemused and slightly saddened though that the next time I’m in the Grand Palais in March, all of this will be gone and in its place will be whatever runway setup Chanel decides upon for their A/W 10-11 show…”

Allan Chochinov at Core77 is often quoted for this statement: “Designers think they are in the artifact business, but they’re not; they’re in the consequence business.” (You can read more on responsible design in Chochinov’s Manifesto, found in the SA Reading section.) Although for me, obviously subjective in the SA context, Personnes reminds me of both artifact and consequence. It has me asking “What is the relationship between artifact and consequence in Boltanski’s work?” Seen through the lens of social, cultural and environmental responsibility, the exhibit is perhaps even more striking—more appalling (again, subjectively speaking). So I’m interested readers, what are your thoughts?

Image Source: Flickr via Style Bubble

Consumer Education

Curb Your Consumption’s Katie Hart, recently asked my opinion on the three most important things consumers need to know, and the difference it would make to the fashion industry if consumers were more educated and conscious about the clothes they buy.

Here are my answers:

What do you think are the 3 most important things consumers need to know?

Consumers need to know and understand their role in, and association with, the social and environmental problems that occur in the lifecycle of a product. In this way, consumers need to take on part of the responsibility for the social and environmental impacts associated with the products they purchase. I don’t see anyway around this. Furthermore, it is crucial that consumers take on this responsibility in terms of their impact in the user end stage of the lifecycle (in laundering habits, for example).  Having said that, it’s equally important for consumers to stay away from feelings of guilt over their purchasing and behavioural decisions, and instead move forward towards feelings of empowerment. How does a consumer gain control, however, when the “best” responsible product on the market only truly represents “the best of the worst”?

In the context of choice, consumers might feel forced to choose between people or planet: People: [social (ex. human rights), cultural (ex. artistic traditions and language), political (ex. corruption), economical (ex. micro-finance), etc.] and Planet: [environment (genetic modification, chemicals, petroleum dependant materials, carbon footprint, environmental impact, biodegradability, etc.), animals (cruelty free, vegan, etc.)]  Consumers are beginning to feel like they can’t have it all—that when they make one good decision, like supporting a cruelty free product, in the context of animal rights, they have endorsed the use of a completely toxic chemical, that hurts both people and planet (take PVC, for example). Consumers need to know the truth, and the truth is that they can have both— it is possible. People are a part of this planet. They cannot be separated, and should not be separated at any stage in any products phase of life. ‘Cradle to Cradle’ design theory embraces this relationship, with respect for “all the children, of all species, for all time” (McDonough and Braungart, 14).

Both consumers and designers need to understand that, when dealing with a corporation, profit will always come before people and planet, so long as the market designer allows. SA supports the theory that designers have to be good enough to create profit without compromising people or planet. Again, it is possible.

Both consumers and designers need to not only understand  the crucial role they play in determining the impact within the lifecycle of a product, but also understand that they don’t necessarily have access to the information needed to make properly informed decisions on the actual social and environmental consequences of that product.

Both consumers and designers need to know that they have a choice. The choice for the consumer is to consume less and demand better. The choice for the designer is to learn more and do better. In doing so, they will each have taken on part of the responsibility for the social and environmental impacts associated with these products and taken responsibility for the social and environmental impacts associated with the products they purchase in terms of their impact on the user end of the lifecycle.

What difference will it make to the fashion industry if consumers are more educated and conscious about the clothes they buy?

Consumers play a crucial role in transforming the fashion industry; without them on board and engaged in the process of transformation, responsible products will ultimately fail. The consumer is the user, after all. If they are not happy, they will look for something else—something better. When consumers become more educated and conscious about the clothes they buy, they become empowered and seek out products with more confidence. SA believes that designers have a responsibility to be more educated and conscious, a responsibility to design something else—something better. Once educated on the issues, consumers can help facilitate change through their purchasing power as the end user.

The customer is King. The customer is the one who sets the rules. The customer is the one who can have an impact on any company.” (Designer Peter Ingwersen, Noir)

To learn more about Noir and what Ingwersen calls “social ethics” click here, and watch the short Documentary for Illuminati II: From the Heart of Africa.

Image Credit: Noir Illuminati II via Inspire Me Please

Fast Forward: Fashioning an Ethical Industry International Conference

Fashioning an Ethical Industry Conference_Fast Forward

Title: Fast Forward: Fashioning an Ethical Industry International Conference
Location: London
Link out: Click here

“In a time when we are increasingly concerned with the impact of the fashion industry on people and the planet students need to be equipped to design the way we make and consume fashion differently.

This two day international conference will bring together educators, industry experts, academics and selected students to explore how fashion can be taught to inspire responsibility for the rights of workers making our clothes.” (FEI)

SPEAKERS confirmed include:
Otto Von Busch – Haute-Couture Heretic
Alex Mcintosh – Centre for Sustainable Fashion
Nieves Ruiz Ramos – Bibico
Sophie Koers – Fair Wear Foundation
Academics and students will present papers peer reviewed by a panel
chaired by Doug Miller Professor in Ethical
Fashion at Northumbria University

SPECIAL EXHIBITION
Local Wisdom by Kate Fletcher, Reader in Sustainable Fashion at London
College of Fashion

This event is by invitation only. Invites have now been sent out by
post. If you have received at invite please RSVP by 13th January. If you have not received an invitation but would like to join us at this event please register your interest online.
Start Date: 2010-03-02
End Date: 2010-03-03

Roundup II //Holiday Gift Guide

CwaC_Avatar

 

It is entirely possible to be well dressed without compromising your morals, or spending beyond your means. All it takes is a little research.” (Commerce with a Conscious)

 

 

 

 

 

 

 

 

Commerce with a Conscious: Ethical fashion for the fastidious gentleman has developed beautiful guides to Good Giving

On Their Person// Belts and Ties// Wallets and Cases// Hats, Scarves and Gloves

CwaC has even selected some Editor’s Picks, just in time for you to add them to your holiday wish list.

At Social Alterations, our favourite pick this season for wo/men is Vancouver based Red Flag Design. Here is a snapshot of the company’s design ethos, in the context of Abandoned Materials:

Textile innovation in the industrial world has created fabrics that surpass our expectations of performance. The desire to be stronger, lighter, faster, etc. drives a continual reinvention of materials. This constant growth leaves a trail of obsolescence; as each new material is introduced, an old one is left behind. Red Flag Design has created the ALTERNATE USE MATERIAL (AUM) line to take advantage of the abandoned materials generated through this process of evolution. Through the AUM concept, Red Flag has taken upon itself the exploration of the vast potential laying dormant in the unconsidered applications of recycled materials. The first AUM product line is made from recycled sailcloth.” (Red Flag Design, About)

The Musette

Their last minute holiday sale ends today @7pm. BUT, according to their website, they are open to personal sale extensions based on your busy holiday schedule! So if you can’t make it down today, give them a call.

Also, check out Ethical Style’s blog post Green Gift Guides Galore, were they break down their favourite holiday gift guides. Their holiday issue is out tomorrow (Thursday), so be sure to follow them! AND they have just launched a holiday giveaway in partnership with Brilliant Earth! Beautiful!

Pop Up Shop ‘Trash Vortex,’ hosted by PARTIMI

Trash Vortex comes from the desire to raise awareness about the impact our waste habits have on our oceans and also the planet as a whole.” (Eleanor Dorrien-Smith, Designer and PARTIMI Creator)  

Eleanor Dorrien-Smith, designer, PARTIMI Creator, and recent prize winner at the Fashioning the Future Awards, is about to launch an Ethical Pop Up Shop in Camden.

The decor for the Pop Up Shop is inspired by the Pacific Trash Vortex and the store will be stocking a range of ethical fashion and accessories designers including Worn Again, Komodo, Kuyuchi, Partimi and Ryan Noon. Here are the details!

LAUNCH PARTY: Friday Dec. 18th 7-10pm

SHORT FILM SHOWCASE: Saturday Dec. 19th 7:30-10pm
HAND KRAFTED FILMS presents a range of short films and animations by professional and up-and-coming filmmakers.

Opening Times:
10am – 10pm Friday 18 and Saturday 19 December
10am – 7pm Sunday 20 – Wednesday 23 December
11am – 3pm Thursday 24 December

Click here, for more information.
partimi-pop-up-poster

Start Date: 2009/12/18
End Date: 2009/12/24

Title: Pop Up Shop ‘Trash Vortex,’ hosted by PARTIMI
Location: Camden
Link out: Click here

Copenhagen climate change conference: ‘Fourteen days to seal history’s judgment on this generation’

The-Economic-Observer-Bei-002

This editorial calling for action from world leaders on climate change is published today by 56 newspapers around the world in 20 languages

Copenhagen climate change summit – opening day liveblog

Editorial-logo-001

Today 56 newspapers in 45 countries take the unprecedented step of speaking with one voice through a common editorial. We do so because humanity faces a profound emergency.

Unless we combine to take decisive action, climate change will ravage our planet, and with it our prosperity and security. The dangers have been becoming apparent for a generation. Now the facts have started to speak: 11 of the past 14 years have been the warmest on record, the Arctic ice-cap is melting and last year’s inflamed oil and food prices provide a foretaste of future havoc. In scientific journals the question is no longer whether humans are to blame, but how little time we have got left to limit the damage. Yet so far the world’s response has been feeble and half-hearted.

Climate change has been caused over centuries, has consequences that will endure for all time and our prospects of taming it will be determined in the next 14 days. We call on the representatives of the 192 countries gathered in Copenhagen not to hesitate, not to fall into dispute, not to blame each other but to seize opportunity from the greatest modern failure of politics. This should not be a fight between the rich world and the poor world, or between east and west. Climate change affects everyone, and must be solved by everyone.

The science is complex but the facts are clear. The world needs to take steps to limit temperature rises to 2C, an aim that will require global emissions to peak and begin falling within the next 5-10 years. A bigger rise of 3-4C — the smallest increase we can prudently expect to follow inaction — would parch continents, turning farmland into desert. Half of all species could become extinct, untold millions of people would be displaced, whole nations drowned by the sea. The controversy over emails by British researchers that suggest they tried to suppress inconvenient data has muddied the waters but failed to dent the mass of evidence on which these predictions are based.

Few believe that Copenhagen can any longer produce a fully polished treaty; real progress towards one could only begin with the arrival of President Obama in the White House and the reversal of years of US obstructionism. Even now the world finds itself at the mercy of American domestic politics, for the president cannot fully commit to the action required until the US Congress has done so.

But the politicians in Copenhagen can and must agree the essential elements of a fair and effective deal and, crucially, a firm timetable for turning it into a treaty. Next June’s UN climate meeting in Bonn should be their deadline. As one negotiator put it: “We can go into extra time but we can’t afford a replay.”

At the deal’s heart must be a settlement between the rich world and the developing world covering how the burden of fighting climate change will be divided — and how we will share a newly precious resource: the trillion or so tonnes of carbon that we can emit before the mercury rises to dangerous levels.

Rich nations like to point to the arithmetic truth that there can be no solution until developing giants such as China take more radical steps than they have so far. But the rich world is responsible for most of the accumulated carbon in the atmosphere – three-quarters of all carbon dioxide emitted since 1850. It must now take a lead, and every developed country must commit to deep cuts which will reduce their emissions within a decade to very substantially less than their 1990 level.

Developing countries can point out they did not cause the bulk of the problem, and also that the poorest regions of the world will be hardest hit. But they will increasingly contribute to warming, and must thus pledge meaningful and quantifiable action of their own. Though both fell short of what some had hoped for, the recent commitments to emissions targets by the world’s biggest polluters, the United States and China, were important steps in the right direction.

Social justice demands that the industrialised world digs deep into its pockets and pledges cash to help poorer countries adapt to climate change, and clean technologies to enable them to grow economically without growing their emissions. The architecture of a future treaty must also be pinned down – with rigorous multilateral monitoring, fair rewards for protecting forests, and the credible assessment of “exported emissions” so that the burden can eventually be more equitably shared between those who produce polluting products and those who consume them. And fairness requires that the burden placed on individual developed countries should take into account their ability to bear it; for instance newer EU members, often much poorer than “old Europe”, must not suffer more than their richer partners.

The transformation will be costly, but many times less than the bill for bailing out global finance — and far less costly than the consequences of doing nothing.

Many of us, particularly in the developed world, will have to change our lifestyles. The era of flights that cost less than the taxi ride to the airport is drawing to a close. We will have to shop, eat and travel more intelligently. We will have to pay more for our energy, and use less of it.

But the shift to a low-carbon society holds out the prospect of more opportunity than sacrifice. Already some countries have recognized that embracing the transformation can bring growth, jobs and better quality lives. The flow of capital tells its own story: last year for the first time more was invested in renewable forms of energy than producing electricity from fossil fuels.

Kicking our carbon habit within a few short decades will require a feat of engineering and innovation to match anything in our history. But whereas putting a man on the moon or splitting the atom were born of conflict and competition, the coming carbon race must be driven by a collaborative effort to achieve collective salvation.

Overcoming climate change will take a triumph of optimism over pessimism, of vision over short-sightedness, of what Abraham Lincoln called “the better angels of our nature”.

It is in that spirit that 56 newspapers from around the world have united behind this editorial. If we, with such different national and political perspectives, can agree on what must be done then surely our leaders can too.

The politicians in Copenhagen have the power to shape history’s judgment on this generation: one that saw a challenge and rose to it, or one so stupid that we saw calamity coming but did nothing to avert it. We implore them to make the right choice.

This editorial will be published tomorrow by 56 newspapers around the world in 20 languages including Chinese, Arabic and Russian. The text was drafted by a Guardian team during more than a month of consultations with editors from more than 20 of the papers involved. Like the Guardian most of the newspapers have taken the unusual step of featuring the editorial on their front page.

This editorial is free to reproduce under Creative Commons


‘Fourteen days to seal history’s judgment on this generation’ by The Guardian is licensed under a Creative Commons Attribution-No Derivative Works 2.0 UK: England & Wales License.
Based on a work at guardian.co.uk.
Permissions beyond the scope of this license may be available at http://www.guardian.co.uk/environment/2009/sep/02/guardian-environment-team
(please note this Creative Commons license is valid until 18 December 2009)

Winners Announced! Fashioning the Future

Miriam Rhida

Miriam Rhida

I’ve got some exciting news to share with you! On November 25th I won the “Systems for a Sustainable Future Award” in the Fashioning the Future international student competition. This competition is run through the Centre for Sustainable Fashion at London College of Fashion. There were 5 winners in total, each representing five separate categories, with forty finalists over all. I’m excited to have had the opportunity to showcase and share my graduate research, and this website.

 

Emma Rigby

Emma Rigby

Zoe Fletcher won the Enterprise & Communication Initiative for a Future Fashion Industry Award (Highly Commended: Ruby Hoette and Julia Crew)

Varun Gambhir won the Role of Materials in a Sustainable Fashion Industry Award (Highly Commended: Karina Micheal)

Mary Hanlon won the Systems for a Sustainable Fashion Industry Award

Miriam Rhida won the Design for a Thriving Fashion Industry Award (Highly Commended: Eleanor Dorrien-Smith and On Ying Lai)

Emma Rigby won the Water – The Right for All Citizens of this Planet Award (Highly Commended: Anne Prahl).

 

 

International competitions such as the Fashioning the Future awards offer students the chance not only to showcase their work, but to benchmark themselves against other students in their field at the international level.

Please visit the Centre for Sustainable Fashion to check out the details of the competition, and the full list of finalists! For more images, check out this photo gallery from The Guardian.

On Ying

On Ying

Also, if you are in London, be sure to stop by London’s City Hall and London College of Fashion to check out the highlights from the 2009 awards. Here are the details:

FASHIONING THE FUTURE AT CITY HALL, 19 November – 4 December 2009
Highlights of the 2009 awards to be showcased at London’s City Hall, with thanks to the London Sustainable Development Commission.
Open to the public, free of charge.
Greater London Authority, City Hall, The Queen’s Walk, London SE1 2AA

FASHIONING THE FUTURE AT FASHION SPACE GALLERY, 16 November – 11 December 2009
Highlights of the 2009 awards to be showcased at London College of Fashion.
Open to the public, free of charge.
London College of Fashion, 20 John Princes Street, London W1G 0BJ

 Congratulations everyone! And thank you for your support!

 

Images via The Guardian

Battle of the Care Tags: Gap 1969 versus Levi’s 501

Prediction: 2010 will be the year of the care tags. That is, responsible care tags, among mainstream retailers.

You may remember SA highlighting Gap Inc.’s short-sightedness when we took a closer look into their Clean Water Campaign. Although we commended the company for an effective goal implementation strategy, it was hard to ignore the areas in which the company’s analysis fell (and continues to fall) short.

For starters, they seem to have conveniently ignored the impact of their product user, the consumer. Gap Inc.’s impact assessment stops at the retailer! As a result, they have washed their hands of any social or environmental impact of any Gap Inc. product once it has been purchased by the consumer. An oversight as large as this, by a company as large as the Gap, is…well, very bad! For more details on the problems with this incomplete lifecycle analysis check out our earlier post.  

levis care tagsThankfully, Levi Strauss & Co. has recently extended its corporate footprint to include the impact of the user, and launched a new care tag campaign as a result.

To determine where even greater environmental improvements could be made, the company studied every stage in the life cycle of a typical pair of 501 jeans. The findings indicated that one of the greatest opportunities for reducing climate change and water impact happens after consumers take their jeans home. That’s why, in addition to asking consumers to donate used clothing to keep it out of landfills, Levi’s is encouraging consumers to wash less, wash in cold water and line dry when possible— all of which together reduces your climate impact from washing and drying your Levi’s jeans by more than 50 percent.” (Levi Strauss & Co

They have also gone ahead and acknowledged the impact of the end of life of their products in their analysis, through a partnership with Goodwill, and have even included a  new logo on the care take to symbolize encouragement for product donation.

Unfortunately, one huge social and environmental impact consideration that was missing from Gap Inc. care tags is also missing by Levi Strauss: information on best practices with respect to cleaning detergents!

According to William McDonough & Michael Braungart, in their book Cradle to Cradle: Remaking the Way We Make Things, laundry detergent is a classic example of design for the worst-case scenario. What does this mean? Well, it means that a universal strategy has been put in place to make sure that in every scenario the end result on the product is the same. Essentially, they argue that systems of universal design assume “a worst-case scenario; they design a product for the worst possible circumstance, so that it will always operate with the same efficacy.” (Braungart and McDonough, 30) In this case, “[c]leaning detergents lather up, remove dirt, and kill germs efficiently the same way anywhere in the world―in hard, soft, urban, or spring water, in water that flows into fish-filled streams and water channelled to sewage treatment plants” (29-30). The authors go on to argue that “[u]nder the existing paradigm of manufacturing and development, diversity―an integral element of the natural world―is typically treated as a hostile force and a threat to design goals.” (32) Although “the economic payoff immediately rises, the overall quality of every aspect of this system is actually in decline.” (35) Your laundry detergent is hostile!

Commenting on the Levi care tags, Michael Kobori, vice president of social and environmental sustainability at Levi Strauss, has stated that “[t]his is the first major step to begin to engage consumers in their environmental impact and what they can do reduce it” (Ecotextile News) We are hoping the next steps will reflect on solutions for consumer education in the detergent department.

It’s so unfortunate that Gap Inc. dropped the ball on this consumer education initiative. The Gap’s Clean Water Campaign only included the 1969 jean. Why isn’t the company doing more to promote best practices on the rest of its denim products? Rather, in the rest of all of its products! They likely will be doing so now.

You can look for the new Levi’s tags in the U.S. by Jan. 2010, and globally by Fall 2010. But wait! That’s not all…“[t]he Levi’s ® brand and Goodwill® will also spread the word to consumers through online viral campaigns and in retail store communications.”

Did you hear that Gap Inc.? You still have time to catch-up! Why not start your own online viral campaign and in store consumer education campaign? If you need any help, we’d be happy to walk you through the actual stages of your garments’ footprint…..

Reminder! The abstract submission date on the call for papers for Social Labelling in the Global Fashion Industry is November 15th. Click here for more info.

Source: Levi Strauss & Co and Ecotextile News

Work Cited: Braungart, Michael and William McDonough. Cradle to Cradle: Remaking the Way We Make Things. New York, NY: North Point Press, 2002.