What role does advertising play in journalism? Who funds and controls media coverage? Why is representation so important? How are stereotypes produced and reproduced through the media? Does the medium that we use consume information matter?
And, what does any of this have to do with responsible fashion?
The Listening Post has produced a series of short animated films introducing five media theorists: Roland Barthes, Noam Chomsky, Stuart Hall, Marshall McLuhan, and Edward Said. Media Theorised is a project that calls for a critical engagement with the media, and is a nice resource to share with friends, colleagues and students.
Many of the entanglements highlighted by these theorists are brought to the surface through the project itself, with respect to how it is shared and consumed, and all of these tensions would make great topics for further discussion: for example, the fact that I am sharing this content with you through a blog post on an English-language website; that the Media Theorized project was itself developed by a media network (Al Jazeera), and that each video has little Google advertisements that pop-up, and sometimes play before the video starts—a reminder of the role of advertising in media (briefly mentioned in the Noam Chomsky piece); or the fact that you may have found this post through social media, and may be reading this content on a tablet, phone or laptop.
A couple of years ago I briefly shared some thoughts on how one of these tensions plays out in media stories related to labour rights for IANS: sponsored content surrounding responsible fashion, where the lines between corporate interests, corporate social responsibility, and critical journalism (or even bad journalism, for that matter) become blurred. Although I was picking on The Guardian at that time, the takeaway was that a critical lens is needed when reading any and all media coverage related to these issues (including coverage produced on this site).
I hope you’ll find these resources relevant and interesting. I’ve embedded a couple of the animations below. Each film comes with an essay and a downloadable poster – who doesn’t love a good poster?
With respect to a living wage on the high street, this is the 5th edition in a series of LCUF reports from LBL.
The findings have ranked Levi Strauss and Gap Inc. with a score of 1 out of 5 (along side H&M, and others), while Zara, Monson and NEXT were found with the highest scores at 3.5 out of 5.
According to LBL, initiatives taking living wage seriously must be grounded by four essential pillars:
Taking a collaborative approach
Worker organizing and freedom of association
Examining commercial factors paying the cost
Rolling it out: developing a route-map for sustaining a living wage
“The fact is that workers do speak out to demand better wages. At best they are often ignored; at worst they are persecuted, threatened, dismissed or harassed. Companies must do more to ensure respect for trade union rights in the quest to provide a living wage for garment workers.” (Labour Behind the Label, Let’s Clean Up Fashion 2011: Pg. 1)
Readers who have followed LBL’s LCUF reports in the past will likely be surprised to see Gap Inc. with such a low score, considering the company received one of the highest grades in the 2009 report. According to LBL:
“Gap plans to work on developing good management and human resource systems with suppliers, which are needed. However, Gap supplied no evidence of plans to translate this work into real wage gains for workers. More worryingly, it states its intention to focus mainly on the achievement of compliance with minimum wages. This shift seems to suggest Gap has given up any plans to work towards providing living wages to workers in its supply chain altogether. We hope this isn’t the case.” (Labour Behind the Label, Let’s Clean Up Fashion 2011: Pg. 28)
You’ve likely followed the mass faintings of garment workers that have taken place in Cambodia this year. While most reports have cited gruelling working conditions and worker exposure to toxic chemicals as likely causes, reasons for the faintings remain unclear.
Add to this a recent report out of Yale Law School’s Allard K. Lowenstein International Human Rights Clinic, “Tearing Apart at the Seams: How Widespread Use of Fixed-Duration Contracts Threatens Cambodian Workers and the Cambodian Garment Industry.”
The report highlights an amendment to relax restrictions on fixed-duration contracts would compromise the rights of garment workers under both Cambodian and international law. As a result, the authors advise the government not to amend the current labour law.
“The Cambodian government has been considering amending the labor law to ease restrictions on fixed-duration contracts. The country’s apparel industry is already facing heightened international scrutiny because of the mass firings of workers who participated in a strike last year over low wages. One of the main competitive advantages of the Cambodian garment industry is its reputation for progress on protecting workers’ rights, so it is important to understand the human rights consequences of using FDCs and the impact that permitting their expansion could have on Cambodia’s competitiveness.” (James Silk, director of the Lowenstein International Human Rights Clinic)
The study calls for the ILO-BFC program, along with other relevant parties, to work with stakeholders to support long-term contracts. In return, the program has stated it will investigate “how the general trend in using short term contracts can be converted in the industry wide understanding of the long term benefits of changing over to longer term employment relationships” (Media Update 17 August 2011, “Yale Law School releases a report on Fixed Duration Contracts”: ILO-BFC).
While we wait to learn how all of this will continue to play out, we thought we’d leave you on a positive note, and (re)draw your attention to an important health and safety education initiative we posted on our Facebook page a couple of weeks ago: The ILO-BFC’s Garment Workers Open University 2011.
“Each Sunday, nearly 500 workers, from 20 garment factories, attended a full-day training to learn some basic knowledge about the Cambodian Labour Law, and obtain information about social protection services available to them.” (ILO-BFC)
The Made-by Environmental Benchmark for Fibres has been updated to reflect new research. The benchmark considers six categories: greenhouse gas emissions (GHG) until spinning, human toxicity, ecological toxicity, energy and water input and land use (Made-by).
“In response to feedback we have included new fibres in this updated Benchmark; mechanically and chemically recycled polyesters are now differentiated to represent the different environmental impacts of the recycling technologies used, and recycled wool has been added in Class A. Whilst we are keeping an eye on this area, there have been no new studies made publically available to help us review the current classification of virgin wool.” (Made-by)
Please note: This is an environmental benchmark, and does not include information on any labour rights issues that may or may not be associated with the growing, processing, or manufacturing of the fibres.
“the seeds for creating a vibrant, more sustainable fashion industry in Bangladesh have started to be sown”
(Steps Towards Sustainability: Snapshot Bangladesh: pg. 4)
This must read report presents case studies as a snapshot that “[e]ducators and students can explore them from design, business and apparel management perspectives.” (Steps Towards Sustainability: Snapshot Bangladesh: pg. 6)
Case Study 1
People Tree: Designing differently
Case Study 2
New Look and Echotex: Addressing long hours, low pay and buying practices
Case Study 3
Aranya Crafts: Pioneers in natural dyes
Citation: Parker, E. (2011) Steps towards Sustainability inFashion: Snapshot Bangladesh, edited by Hammond, L., Higginson, H. and Williams,D., London College of Fashion and Fashioning an Ethical Industry.
“To sustainably reduce poverty, guarantee food and nutrition security and provide decent employment for growing populations, we must make the most intelligent use of our natural capital.” (UN Secretary-General, Ban Ki-moon)
What can you do? Get involved and register your activity or pledge an action here.
One of the best ways to take action is to spread the word! Educators, there are a ton of resources over on the United Nations Environment Program (UNEP) site to assist you in your classroom—like the Forest Facts page, for example.
The Creative Commons is embedded into our responsible education ethos; we have researched and aggregated content to create educational resources because we believe that accessibility leads to accountability. Of course knowledge is power, but without access to knowledge we will not move forward.
In 2009 we brought you“[Lesson 1] Sifting through the ‘Ecofashion’ Lexicon”and our “Fibre Analysis”. In 2010 we worked further to bringing you lessons on the social, cultural, economic and environmental interdisciplinary challenges facing the value system that is the global apparel supply chain.
The Clean Clothes Campaign (CCC) has reported today that Kalpona Akter and Babul Akhter of the Bangladesh Workers Solidarity Center (BCWS), alongside other Bangladeshi labour leaders, will be forced back into court next month to face fabricated charges filled against them by apparel suppliers such as Walmart.
The CCC reports that “[a]ll cases consist of a range of charges with punishments ranging from three months to ten years to life in prison. Some of the charges are punishable by death.” (CCC)
Remember, you can still upload your photo and message to the SA Visual Lab in support of these workers. Visit the SA Bagladesh Project for more details.
Since 1993, more than 1,400 women have been violently murdered in Ciudad Juarez, Mexico (Maquila Solidarity Network). Thousands more remain missing. These femicides have gone unsolved since the murders have not been properly investigated by local and/or international authorities. While the found bodies of women rest buried in mass graves, the killers roam free. Ciudad Juarez is a war-zone— no one is protected from the systemic violence and corruption that plagues its citizens.
In 2010 MAC cosmetics and American design house Rodarte partnered to deliver a limited edition line of cosmetics inspired by the plight of the Juarez woman. Products in the line were given names like “Factory” and “Ghost Town” and advertisements featured a young model looking…well, dead.
Despite being well received by industry, outcry from within the fashion blogosphere resulted in the cancelation of the line. As one commentator stated in response to the collection, “in a sweep of total insouciance, for chic U.S. women, ‘Factory’ is an abstract consumable concept, a shade of mint frost, whereas for Mexican women in maquiladoras, it’s a sweaty, oppressive place where they’re frequently harassed, threatened, raped, and killed.” (Sarah Menkedick) Both MAC and Rodarte have since issued apologies, with the cosmetics company promising to donate profits from the line (once it has been renamed) to a legitimate organization working within the region. There is still no word on these details, however.
Of course, women are not the only victims in Juarez. The city is home to one of the largest drug turf wars in the world. In the last four years, more than 8,000 people have been killed (averaging 8 murders per day). Last week alone, between Thursday and Saturday, 53 people were gunned down (NPR).
Set to profit from the violence this summer through the release of their new game Call of Juarez: The Cartelis the French video game company Ubisoft, There has already been outcry over the game, with critics claiming it dehumanizes victims. No apology fromUbisoft; they claim the game is purely fictional—take a look at the trailer and see for yourself.
Despite the violence and controversy surrounding this socially devastated region, some companies have decided to (re)invest in the maquiladoras there. According to Bob Cook, president of the Regional Economic Commission in El Paso, Texas, one of the draws to manufacturing in Juarez is that the violence has seemingly not targeted industry.
The violence has not targeted industry? Are factory workers not included in this category?
When the mass killings of women (it is estimated that over 1/3 of these women were working in maquiladoras) first surfaced over a decade ago, industry did little to protect workers, claiming it was not their responsibility because the attacks did not take place on their property.
“Maquila owners provide little help to resolve the infrastructure and social services crisis in Juárez that they helped create. In 2001 at the height of the factories’ prosperity, their owners gave Juárez only $1.5 million in a voluntary tax, according to the New Mexico State University-based research publication Frontera Norte-Sur. At the same time, according to the Canadian organization Maquila Solidarity Network, maquila exports from the Juárez region totaled more than $10 billion.” (Amnesty International USA)
To say that industry needs to step it up when dealing with Juarez would be an understatement.
The 100th anniversary of International Women’s Day (IWD) has come and gone (March 8th). With this year’s theme, equal access to education, training and science and technology: pathway to decent work for women, we remember the women and men of Juarez.
An excerpt from the controversial corrido “Las mujeres de Juaréz” by popular Mexican band Los Tigres del Norte:
Que hay varias miles de muertas en panteones
clandestinos muchas desaparecidas que me resisto
a creer… (es el reclamo del pueblo
que lo averigüe la ley….)
English translation: There are several thousand dead women, in secret cemeteries. So many women have disappeared, it is hard to believe. These people demand that the law must investigate. (Mariana Rodriguez, “¡SOMOS MÁS AMERICANOS!”: The music of Los Tigres del Norte as Grass Roots Activism)
